Sleep Candle
FailDemand is soft, at -53.5% this quarter, so Sleep Candle is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £28K/yr31K searches / yr
- 90-day growth
- -53.5%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 15 sellers
Flapen Score
Sleep Candle against its category
The dotted line is the Beauty average. Past it, Sleep Candle is stronger. Inside it, weaker.
Market
The Sleep Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Candle 31K times last year and spent an estimated £28K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -53.5%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £28Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- sleep candle22K searches a year
02 · Price
A sale here is worth £10.01.
Listings sell for £10.01 on average, from £6.82 to £17.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.01 that is £1K to £3K a year per listing.
- Average price
- £10.01under the $15 to $100 sweet spot
- Price range
- £6.82–£17.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #149 within Sets & Kits. It carries 1,220 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 31.4%
- Average rank
- #149in Sets & Kits
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,220per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Sleep Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- Brand 128%
- Brand 219%
- Brand 315%
- Brand 414%
- Brand 57%
- Brand 66%
- Open — no brand owns it (3 brands, 11%)
Demand
Sleep Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Sleep Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep candle22K/yr
- sleep candles5K/yr
- sleep candles for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Candle
We read the reviews and the return reasons for every product selling here.
“Almost no smell whatever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Candle questions
Answered from the same tracked data.









