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Sleep Candle

Fail

Demand is soft, at -53.5% this quarter, so Sleep Candle is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£28K/yr31K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 15 sellers

Flapen Score

Sleep Candle against its category

The dotted line is the Beauty average. Past it, Sleep Candle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sleep Candle 31K times last year and spent an estimated £28K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
9.1%
Market size, estimated
£28Ka year
Peak month
December7.8× the quietest month
Top search term
sleep candle22K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £6.82 to £17.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.01 that is £1K to £3K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£6.82–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #149 within Sets & Kits. It carries 1,220 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
31.4%
Average rank
#149in Sets & Kits
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,220per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sleep Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 128%
  • Brand 219%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Sleep Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Sleep Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep candle22K/yr
  • sleep candles5K/yr
  • sleep candles for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Candle

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.7%of orders come back
“Almost no smell whatever”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sleep Candle questions

Answered from the same tracked data.