Sleep Candle
soft demand (-53.5% this quarter) — Sleep Candle doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Sleep Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sleep Candle is a £28K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Sleep Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -53.5% over the last 90 days and 9.1% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Sleep Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TRINIDa Sleep Candles Gifts for Women & Men Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 1,444
- Age
- 4y ago
This Works Deep Sleep Heavenly Candle 220 g - Luxury Candle Enriched with Essential Oils of Lavender Camomile and Vetivert - Hand Poured Scented Candle with a 40hr Burn Time for a Calming Experience
- Price
- £14.36
- Rating
- 4.4/5
- Reviews
- 526
- Age
- 14y ago
Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 1y ago
Sleep Candles Gifts for Women Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation Gifts for Women
- Price
- £8.80
- Rating
- 4.3/5
- Reviews
- 1,743
- Age
- 5y ago
NEOM- Perfect Nights Sleep Scented Candle Travel Size | Lavender Chamomile & Patchouli| Essential Oil Aromatherapy Candle | Scent to Sleep
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago
Trending
90-day click momentum
Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him
- Price
- £17.16
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 6mo ago
Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 1y ago
Waxcanpy Scented Candles Gifts for Women Soy Candles for Home Lavender Candles Gift Set 2 Pack Aromatherapy Candle for Relaxing Sleep Stress Relief & Home Decor
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 12mo ago
Sleep Candles Gifts for Women | Lavender Scented Candles Gift Set for Anxiety | Lavender Promotes Sleep | Chamomile Relieves Stress | Relaxation Gifts for Women (Calm Sleep Collection)
- Price
- £6.82
- Rating
- 4.4/5
- Reviews
- 2,813
- Age
- 3y ago
Sleep Candles Gifts for Women Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation Gifts for Women
- Price
- £8.80
- Rating
- 4.3/5
- Reviews
- 1,743
- Age
- 5y ago
Newest
by launch dateSleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him
- Price
- £17.16
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 6mo ago
Waxcanpy Scented Candles Gifts for Women Soy Candles for Home Lavender Candles Gift Set 2 Pack Aromatherapy Candle for Relaxing Sleep Stress Relief & Home Decor
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 12mo ago
Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 1y ago
Scented Candles Gift for Women Men Sleep Candles Gift for Anxiety Relief & Promotes Sleep Natural Soy Wax Aromatherapy Candle Ideal Gifts for Birthday Anniversary Bath Relaxation
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago
Sleep Candles Gifts for Women Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation Gifts for Women (Deep Sleep 1 Pack 240g)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 1,743
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- TRINIDa28%
- BOYUJK19%
- This Works15%
- Bzhui14%
- Neom7%
- Waxcanpy6%
- Open — no brand owns it (3 brands, 11%)
Sleep Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×
Top Sleep Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sleep candle22K/yr
- sleep candles5K/yr
- sleep candles for women5K/yr
What reviews say buyers love and hate about Sleep Candle
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Love the smell”
“Gift”
“improve sleep quality”
“Great price in glass jars with metal lid”
“Great quality”
What buyers complain about
70% of reviews“Almost no smell whatever”
“Not worth the money”
“really not very good”
“not the strongest”
“Very disappointing as I'd bought it for a gift”
Sleep Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sleep Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
