Sleep Candle
FailDemand is soft, at -53.5% this quarter, so Sleep Candle is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £28K/yr31K searches / yr
- 90-day growth
- -53.5%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 15 sellers
Flapen Score
Sleep Candle against its category
The dotted line is the Beauty average. Past it, Sleep Candle is stronger. Inside it, weaker.
Market
The Sleep Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Candle 31K times last year and spent an estimated £28K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -53.5%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £28Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- sleep candle22K searches a year
02 · Price
A sale here is worth £10.01.
Listings sell for £10.01 on average, from £6.82 to £17.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.01 that is £1K to £3K a year per listing.
- Average price
- £10.01under the $15 to $100 sweet spot
- Price range
- £6.82–£17.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #149 within Sets & Kits. It carries 1,220 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 31.4%
- Average rank
- #149in Sets & Kits
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,220per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Sleep Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRINIDa Sleep Candles Gifts for Women & Men Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 1,444
- Age
- 4y ago

This Works Deep Sleep Heavenly Candle 220 g - Luxury Candle Enriched with Essential Oils of Lavender Camomile and Vetivert - Hand Poured Scented Candle with a 40hr Burn Time for a Calming Experience
- Price
- £14.36
- Rating
- 4.4/5
- Reviews
- 526
- Age
- 14y ago

Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 1y ago

Sleep Candles Gifts for Women Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation Gifts for Women
- Price
- £8.80
- Rating
- 4.3/5
- Reviews
- 1,743
- Age
- 5y ago

NEOM- Perfect Nights Sleep Scented Candle Travel Size | Lavender Chamomile & Patchouli| Essential Oil Aromatherapy Candle | Scent to Sleep
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago
Trending
estimated 90-day click momentum
Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him
- Price
- £17.16
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 6mo ago

Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 1y ago

Waxcanpy Scented Candles Gifts for Women Soy Candles for Home Lavender Candles Gift Set 2 Pack Aromatherapy Candle for Relaxing Sleep Stress Relief & Home Decor
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 12mo ago

Sleep Candles Gifts for Women | Lavender Scented Candles Gift Set for Anxiety | Lavender Promotes Sleep | Chamomile Relieves Stress | Relaxation Gifts for Women (Calm Sleep Collection)
- Price
- £6.82
- Rating
- 4.4/5
- Reviews
- 2,813
- Age
- 3y ago

Sleep Candles Gifts for Women Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation Gifts for Women
- Price
- £8.80
- Rating
- 4.3/5
- Reviews
- 1,743
- Age
- 5y ago
Newest
by launch date
Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him
- Price
- £17.16
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 6mo ago

Waxcanpy Scented Candles Gifts for Women Soy Candles for Home Lavender Candles Gift Set 2 Pack Aromatherapy Candle for Relaxing Sleep Stress Relief & Home Decor
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 12mo ago

Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 1y ago

Scented Candles Gift for Women Men Sleep Candles Gift for Anxiety Relief & Promotes Sleep Natural Soy Wax Aromatherapy Candle Ideal Gifts for Birthday Anniversary Bath Relaxation
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago

Sleep Candles Gifts for Women Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation Gifts for Women (Deep Sleep 1 Pack 240g)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 1,743
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
11%
- TRINIDa28%
- BOYUJK19%
- This Works15%
- Bzhui14%
- Neom7%
- Waxcanpy6%
- Open — no brand owns it (3 brands, 11%)
Demand
Sleep Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Sleep Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sleep candle22K/yr
- sleep candles5K/yr
- sleep candles for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Candle
We read the reviews and the return reasons for every product selling here.
“Almost no smell whatever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









