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Skinceuticals

Fail

Demand is soft, at -10.3% this quarter, so Skinceuticals is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£84K/yr115K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
60%top-5 click share · 15 brands · 123 sellers

Flapen Score

Skinceuticals against its category

The dotted line is the Beauty average. Past it, Skinceuticals is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinceuticals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skinceuticals 115K times last year and spent an estimated £84K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.1%
Market size, estimated
£84Ka year
Peak month
March9.8× the quietest month
Top search term
skinceuticals34K searches a year

02 · Price

A sale here is worth £35.78.

Listings sell for £35.78 on average, from £2.37 to £126.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.78 that is £4K to £9K a year per listing.

Average price
£35.78inside the $15 to $100 sweet spot
Price range
£2.37–£126.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #1,410 within Bath & Body. It carries 12,294 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
16.3%
Average rank
#1,410in Bath & Body
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,294per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Skinceuticals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

123

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

14%

  • Brand 138%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (9 brands, 14%)

Demand

Skinceuticals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 9.8×

Search terms

Top Skinceuticals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skinceuticals34K/yr
  • vitamin c oil16K/yr
  • skinceuticals ce ferulic12K/yr
  • skin ceuticals12K/yr
  • vitamin c body oil6K/yr
  • skinceuticals c e ferulic5K/yr
  • dr rashel vitamin c face serum9K/yr
  • vitamin c oil for face6K/yr
  • dr rashel4K/yr
  • skinceuticals p-tiox3K/yr

Reviews and returns

What reviews say buyers love and hate about Skinceuticals

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“Skin Irritation”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Skinceuticals questions

Answered from the same tracked data.