skincare set
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.94avg listing price — sweet spot $15–$100
Review moat
Good738.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£6.53–£20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£93K£93K/yr · 404K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, skincare set is a £93K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
skincare set market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £80K–£96K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 7.0%
- Avg brand age
- 29 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
3%
- Generic61%
- Maggidea23%
- Fashion Base8%
- SHEBEEDO2%
- MrCuvaryas1%
- LORIPAS1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Top skincare set search terms
- p louise293K/yr
- p louise gift set14K/yr
- p.louise25K/yr
- p louise makeup sets38K/yr
- p louise makeup10K/yr
- p-louise5K/yr
- p. louise5K/yr
- p louise lip balm4K/yr
- p louise set7K/yr
- p louise make up4K/yr
Top skincare set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bad B Energy Blue Raspberry Lip Gloss & Conditioner Set Moisturizing Lip Duo Collection By Louise P
Generic£20.694.7★23 rev
Lip Care Duo Set - Lip Conditioner & Lip Oil Set - Hydrating and Nourishing Treatment - Lip Gloss Balm For Dry and Chapped Lips - Moisturizing Gifts Set For Teenage Girls(Peach)
Maggidea£6.944.3★56 rev
P Louise Bad B Energy Lip Duo Set with Lip Conditioner and Oil Nourishing Hydration for Dry Lips- Sweets Edition (Birthday Cake)
Generic£20.464.3★25 rev
Lip Conditioner & Lip Oil Set Moisturizing Lip Care Duo Set Hydrating and Nourishing Treatment for Chapped & Dry Lips Natural Lip Gloss Balm Overnight Repair Gift Set for Teenage Girls
Maggidea£6.534.3★56 rev
P louise Bad Bitch Energy Lip Balm Juice Box Style with Keyring 4 Flavours (FizzyPoP)
Generic£16.743.6★3 rev
Newest
by launch date
Milk Skin Care Sets & Kits - Milk Beauty Gift Sets for Teenage Girls - Teenage Girls Gifts - Facial Kits for Women - Travel Skincare Set Daily Face Care - Deep Hydrating Smoothing 28PCS (Milk-28PCS)
LORIPAS£17.0210 rev
Lip Conditioner & Lip Oil Set Tinted Lip Balm Set Lipstick Lipgloss Waterproof Long Lasting Lipstick for Lip Plumper Gloss And Makeup Liquid Blush Lip Tint Gift (Strawberry One Size)
MEITREND£6.531,224 rev
P Louise Bad B Energy Lip Duo Set with Lip Conditioner and Oil Nourishing Hydration for Dry Lips- Sweets Edition (Birthday Cake)
Generic£20.4625 rev
P Louise Bad B Energy Lip Duo Set with Lip Conditioner and Oil Nourishing Hydration for Dry Lips- Sweets Edition (Fizzy Pop)
Generic£20.5025 rev
P Louise Bad B Energy Lip Duo Set with Lip Conditioner and Oil Nourishing Hydration for Dry Lips- Sweets Edition (Exotic Twist)
Generic£20.4625 rev
Trending
90-day click momentumMilk Skin Care Sets & Kits - Milk Beauty Gift Sets for Teenage Girls - Teenage Girls Gifts - Facial Kits for Women - Travel Skincare Set Daily Face Care - Deep Hydrating Smoothing 28PCS (Milk-28PCS)
LORIPAS£17.025.0★
BYOMA So Hydrated Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Creamy Jelly Cleanser Hydrating Face Serum & Ceramide Face Moisturizer for Dry Skin | Holiday Essentials
BYOMA£11.774.6★
Milk Skin Care Sets & Kits - Teenage Girls Gifts - Milk Skincare Set for Teen Skincare - Gifts For Women - Travel Skincare Set Daily Face Care - Deep Hydrating Smoothing 23PCS
ewku£18.034.4★
P louise Bad Bitch Energy Lip Balm Juice Box Style with Keyring 4 Flavours (FizzyPoP)
Generic£16.743.6★
Louise P Lip Care Duo Set Lip Conditioner and Oil Hydrating and Nourishing Treatment (Passionfruit Martini)
Generic£20.634.9★
What buyers say about skincare set
What buyers praise and complain about, mined from review topics.What buyers love
“I'm surprised there are so many good reviews”
“cute as a gift”
“Really hydrating”
“very gentle on the skin”
“good value”
“Great for keeping skin soft and moisturised”
“It has a clean cotton vanilla sort of smell”
“As described”
“get all the use she needs”
“Obsessed 2nd time buying absolutely love it feel so clean”
What buyers complain about
“I wish the bottles were bigger because the cleanser runs out so fast”
“made my face very itchy”
“she say she been baddiefied. bought this 4 mi mum but she look like kim k”
“its not worth the money I paid for it”
“Serum dropper doesnt work”
“Bad choice of word”
“Not suitable for sensitive skin”
“gave me dry patches”
“Bad side affects”
“It can be difficult to get out though sometimes”
Top return reasons
Common questions
- Is skincare set profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 24 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the skincare set niche?
- 10 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in skincare set?
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for skincare set peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the skincare set niche?
- Listings span £6.53–£20.70; the average listing price is £15.94 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.