Skincare Set
FailDemand is soft, at -29.9% this quarter, so Skincare Set is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £93K/yr404K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 19 sellers
Flapen Score
Skincare Set against its category
The dotted line is the Beauty average. Past it, Skincare Set is stronger. Inside it, weaker.
Market
The Skincare Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Skincare Set 404K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 404K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £93Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- p louise293K searches a year
02 · Price
A sale here is worth £15.94.
Listings sell for £15.94 on average, from £6.53 to £20.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.94 that is £2K to £4K a year per listing.
- Average price
- £15.94inside the $15 to $100 sweet spot
- Price range
- £6.53–£20.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #359 within Make-up. It carries 738 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #359in Make-up
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 738per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Skincare Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
3%
- Brand 161%
- Brand 223%
- Brand 38%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (4 brands, 3%)
Demand
Skincare Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Skincare Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- p louise293K/yr
- p louise gift set14K/yr
- p.louise25K/yr
- p louise makeup sets38K/yr
- p louise makeup10K/yr
- p-louise5K/yr
- p. louise5K/yr
- p louise lip balm4K/yr
- p louise set7K/yr
- p louise make up4K/yr
Reviews and returns
What reviews say buyers love and hate about Skincare Set
We read the reviews and the return reasons for every product selling here.
“I wish the bottles were bigger because the cleanser runs out so fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skincare Set questions
Answered from the same tracked data.