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Skincare Set

soft demand (-29.9% this quarter) — Skincare Set doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

Market size 23Growth 10Conversion 18Competition 47Returns 99Price range 40Avg price 77Brand share 12Review moat 69Quality gap 48
This niche Category average · 2,481 niches

Is Skincare Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skincare Set is a £93K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Skincare Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 1.4% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr6K
Search volume / yr-29.9%404K
Conversion rate1.4%
Avg price£15.94

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers10 · 19
Top-5 product click share57%
Open market5%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement46%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews738

Top Skincare Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

19

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

3%

  • Generic61%
  • Maggidea23%
  • Fashion Base8%
  • SHEBEEDO2%
  • MrCuvaryas1%
  • LORIPAS1%
  • Open — no brand owns it (4 brands, 3%)

Skincare Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume404KCVR1.4%Products24Brands10Top 5 Brands95%OOS Rate7.0%Rating4.5★Reviews738Avg BSR#359
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Top Skincare Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • p louise293K/yr
  • p louise gift set14K/yr
  • p.louise25K/yr
  • p louise makeup sets38K/yr
  • p louise makeup10K/yr
  • p-louise5K/yr
  • p. louise5K/yr
  • p louise lip balm4K/yr
  • p louise set7K/yr
  • p louise make up4K/yr

What reviews say buyers love and hate about Skincare Set

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall23%

I'm surprised there are so many good reviews

Gifting Purpose13%

cute as a gift

Moist/Dry12%

Really hydrating

Suitability Combination Skin10%

very gentle on the skin

Value For Money6%

good value

What buyers complain about

83% of reviews
Size-Overall49%

I wish the bottles were bigger because the cleanser runs out so fast

Allergies10%

made my face very itchy

Advertised Vs Actual Product6%

she say she been baddiefied. bought this 4 mi mum but she look like kim k

Value For Money4%

its not worth the money I paid for it

Dispensing Mechanism4%

Serum dropper doesnt work

Skincare Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
29%
2Size-Overall
26%
3Advertised Vs Actual Product
17%
4Leak-Proof
14%
5Value For Money
5%

Common Skincare Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skincare Set 39/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 24 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.
Search demand for Skincare Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.3× the quietest.