Skin Tint
FailPrices span $4.19–$10.64, mostly outside the sweet spot, so Skin Tint is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £88K/yr579K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 244 sellers
Flapen Score
Skin Tint against its category
The dotted line is the Beauty average. Past it, Skin Tint is stronger. Inside it, weaker.
Market
The Skin Tint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Skin Tint 579K times last year and spent an estimated £88K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 579K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £88Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- skin tint271K searches a year
02 · Price
A sale here is worth £7.57.
Listings sell for £7.57 on average, from £4.19 to £10.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.57 that is £4K to £6K a year per listing.
- Average price
- £7.57under the $15 to $100 sweet spot
- Price range
- £4.19–£10.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Make-up. It carries 5,477 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Make-up
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,477per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Skin Tint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 23
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago

Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 10
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago

NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint + SPF/FPS 30 Foundation 12h Wear Healthy Even Skin Tone Non Greasy Shade: Vanilla Bean Butta
- Price
- £8.68
- Rating
- 4.1/5
- Reviews
- 587
- Age
- 1y ago

Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 06
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago

Rimmel Kind + Free Moisturising Skin Tint Foundation Vanilla 160
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 3,055
- Age
- 4y ago
Trending
estimated 90-day click momentum
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 23
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago

e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral
- Price
- £5.65
- Rating
- 4.3/5
- Reviews
- 11,526
- Age
- 1y ago

Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago

e.l.f. Halo Glow Liquid Filter Complexion Booster For A Glowing Soft-Focus Look Infused With Hyaluronic Acid Vegan & Cruelty-Free 5 Medium/Tan
- Price
- £10.64
- Rating
- 4.4/5
- Reviews
- 20,032
- Age
- 3y ago

Rimmel Kind + Free Moisturising Skin Tint Foundation Rose Ivory 10
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 3,055
- Age
- 4y ago
Newest
by launch date
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago

Collection Cosmetics Skin Tint Skincare-Infused Makeup Hydrating and Brightening Lightweight Formula Contains SPF 40 28ml Medium
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 11mo ago

e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturiser For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 4 Light Neutral
- Price
- £10.60
- Rating
- 4.0/5
- Reviews
- 2,118
- Age
- 1y ago

Rimmel Kind & Free Blur It Out Mattifying Skin Tint 103 True Ivory Lightweight Matte Finish Minimises Pores Infused with Cica Complex and Vitamin E SPF 20 All-Day Shine Control 30ml
- Price
- £6.08
- Rating
- 4.2/5
- Reviews
- 310
- Age
- 1y ago

e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral
- Price
- £5.65
- Rating
- 4.3/5
- Reviews
- 11,526
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
244
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 93%
Open market
7%
- Maybelline56%
- NYX PROFESSIONAL MAKEUP10%
- Rimmel10%
- L'Oreal Paris8%
- e.l.f.6%
- Wet n Wild3%
- Open — no brand owns it (4 brands, 7%)
Demand
Skin Tint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Skin Tint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- skin tint271K/yr
- maybelline skin tint91K/yr
- maybelline superstay foundation42K/yr
- skin tint foundation33K/yr
- face tint17K/yr
- maybelline super stay skin tint16K/yr
- kylie skin tint14K/yr
- tinted serum16K/yr
- super stay maybelline foundation12K/yr
- nyx skin tint10K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Tint
We read the reviews and the return reasons for every product selling here.
“The colour is much darker than advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Tint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









