Skin Tint
prices mostly outside the sweet spot ($4.19–$10.64) — Skin Tint doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Skin Tint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Skin Tint is a £88K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May. Verdict: Skip it — 38/100.
Skin Tint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.6% over the last 90 days and 2.0% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 26 products
Top Skin Tint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 23
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 10
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago
NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint + SPF/FPS 30 Foundation 12h Wear Healthy Even Skin Tone Non Greasy Shade: Vanilla Bean Butta
- Price
- £8.68
- Rating
- 4.1/5
- Reviews
- 587
- Age
- 1y ago
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 06
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago
Rimmel Kind + Free Moisturising Skin Tint Foundation Vanilla 160
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 3,055
- Age
- 4y ago
Trending
90-day click momentumMaybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 23
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago
e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral
- Price
- £5.65
- Rating
- 4.3/5
- Reviews
- 11,526
- Age
- 1y ago
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago
e.l.f. Halo Glow Liquid Filter Complexion Booster For A Glowing Soft-Focus Look Infused With Hyaluronic Acid Vegan & Cruelty-Free 5 Medium/Tan
- Price
- £10.64
- Rating
- 4.4/5
- Reviews
- 20,032
- Age
- 3y ago
Rimmel Kind + Free Moisturising Skin Tint Foundation Rose Ivory 10
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 3,055
- Age
- 4y ago
Newest
by launch dateGarnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago
Collection Cosmetics Skin Tint Skincare-Infused Makeup Hydrating and Brightening Lightweight Formula Contains SPF 40 28ml Medium
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 11mo ago
e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturiser For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 4 Light Neutral
- Price
- £10.60
- Rating
- 4.0/5
- Reviews
- 2,118
- Age
- 1y ago
Rimmel Kind & Free Blur It Out Mattifying Skin Tint 103 True Ivory Lightweight Matte Finish Minimises Pores Infused with Cica Complex and Vitamin E SPF 20 All-Day Shine Control 30ml
- Price
- £6.08
- Rating
- 4.2/5
- Reviews
- 310
- Age
- 1y ago
e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral
- Price
- £5.65
- Rating
- 4.3/5
- Reviews
- 11,526
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
244
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 93%
Open market
7%
- Maybelline56%
- NYX PROFESSIONAL MAKEUP10%
- Rimmel10%
- L'Oreal Paris8%
- e.l.f.6%
- Wet n Wild3%
- Open — no brand owns it (4 brands, 7%)
Skin Tint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top Skin Tint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- skin tint271K/yr
- maybelline skin tint91K/yr
- maybelline superstay foundation42K/yr
- skin tint foundation33K/yr
- face tint17K/yr
- maybelline super stay skin tint16K/yr
- kylie skin tint14K/yr
- tinted serum16K/yr
- super stay maybelline foundation12K/yr
- nyx skin tint10K/yr
What reviews say buyers love and hate about Skin Tint
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Buildable coverage”
“gives you a natural glow”
“Feels good for my skin”
“Excellent product”
“This is the perfect shade”
What buyers complain about
51% of reviews“The colour is much darker than advertised”
“this feels like a thin watery barely any coverage tint”
“Gave me spots and chemically smell”
“Bad coverage”
“Overpriced”
Skin Tint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Skin Tint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
