skin tint
Skip itPrices mostly outside the sweet spot ($4.19–$10.64) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,476.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 579K searches
Avg price
Bad£7.57avg listing price — sweet spot $15–$100
Price range
Bad£4.19–£10.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, skin tint is a £88K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
skin tint market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
244
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 93%
Open market
7%
- Maybelline56%
- NYX PROFESSIONAL MAKEUP10%
- Rimmel10%
- L'Oreal Paris8%
- e.l.f.6%
- Wet n Wild3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — +2.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top skin tint search terms
- skin tint271K/yr
- maybelline skin tint91K/yr
- maybelline superstay foundation42K/yr
- skin tint foundation33K/yr
- face tint17K/yr
- maybelline super stay skin tint16K/yr
- kylie skin tint14K/yr
- tinted serum16K/yr
- super stay maybelline foundation12K/yr
- nyx skin tint10K/yr
Top skin tint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 23
Maybelline£8.624.4★4,609 rev
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 10
Maybelline£8.624.4★4,609 rev
NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint + SPF/FPS 30 Foundation 12h Wear Healthy Even Skin Tone Non Greasy Shade: Vanilla Bean Butta
NYX PROFESSIONAL MAKEUP£8.684.1★587 rev
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 06
Maybelline£9.074.4★4,609 rev
Rimmel Kind + Free Moisturising Skin Tint Foundation Vanilla 160
Rimmel£4.194.3★3,055 rev
Newest
by launch date
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
Garnier£8.09123 rev
Collection Cosmetics Skin Tint Skincare-Infused Makeup Hydrating and Brightening Lightweight Formula Contains SPF 40 28ml Medium
Collection£5.6653 rev
e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturiser For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 4 Light Neutral
e.l.f.£10.602,118 rev
Rimmel Kind & Free Blur It Out Mattifying Skin Tint 103 True Ivory Lightweight Matte Finish Minimises Pores Infused with Cica Complex and Vitamin E SPF 20 All-Day Shine Control 30ml
Rimmel£6.08310 rev
e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral
e.l.f.£5.6511,526 rev
Trending
90-day click momentumMaybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 23
Maybelline£8.624.4★
e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 21 Light Neutral
e.l.f.£5.654.3★
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
Garnier£8.094.3★
e.l.f. Halo Glow Liquid Filter Complexion Booster For A Glowing Soft-Focus Look Infused With Hyaluronic Acid Vegan & Cruelty-Free 5 Medium/Tan
e.l.f.£10.644.4★
Rimmel Kind + Free Moisturising Skin Tint Foundation Rose Ivory 10
Rimmel£4.204.3★
What buyers say about skin tint
What buyers praise and complain about, mined from review topics.What buyers love
“Buildable coverage”
“gives you a natural glow”
“Feels good for my skin”
“Excellent product”
“This is the perfect shade”
“Reasonably priced”
“Lightweight and lovely”
“Moisturiser”
“Feels good and does good”
“Great item have been using for several years”
What buyers complain about
“The colour is much darker than advertised”
“this feels like a thin watery barely any coverage tint”
“Gave me spots and chemically smell”
“Bad coverage”
“Overpriced”
“No moisturising feel to it”
“Overall, a poor foundation that doesnt live up to the hype influencers are paid to give it”
“burns my skin”
“this has no glow”
“Not for my skin type”
Top return reasons
Common questions
- Is skin tint profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the skin tint niche?
- 10 brands and 244 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in skin tint?
- Top complaints mined from reviews: Color, Thickness, Smell. The return rate is 0.1%.
- When does demand for skin tint peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the skin tint niche?
- Listings span £4.19–£10.64; the average listing price is £7.57 (sweet spot $15–$100). The average incumbent carries 5,477 reviews — the moat a new listing must climb.