Skin Lightening Cream
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $44K a year here, so Skin Lightening Cream is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £44K/yr275K searches / yr
- 90-day growth
- +23.4%search demand this quarter
- Competition
- 46%top-5 click share · 30 brands · 185 sellers
Flapen Score
Skin Lightening Cream against its category
The dotted line is the Beauty average. Past it, Skin Lightening Cream is stronger. Inside it, weaker.
Market
The Skin Lightening Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Skin Lightening Cream 275K times last year and spent an estimated £44K. The top 5 brands take 52% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- +23.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £44Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- whitening cream39K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £4.04 to £18.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.44 that is £844 to £2K a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £4.04–£18.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £844–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #514 within Body. It carries 6,213 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 95%
- Out of stock, average day
- 14.4%
- Average rank
- #514in Body
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,213per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Skin Lightening Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
185
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
46%
Top 20: 82%
Open market
42%
- Brand 114%
- Brand 214%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Skin Lightening Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Skin Lightening Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whitening cream39K/yr
- skin whitening cream33K/yr
- skin lightening cream30K/yr
- skin bleaching cream22K/yr
- bleaching cream22K/yr
- skin whitening20K/yr
- skin bleach13K/yr
- skin lightening cream for dark skin16K/yr
- lightening cream10K/yr
- whitening cream for face11K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Lightening Cream
We read the reviews and the return reasons for every product selling here.
“Skin reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Lightening Cream questions
Answered from the same tracked data.