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Skin Barrier Repair Cream

Fail

Demand is soft, at -17.8% this quarter, so Skin Barrier Repair Cream is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£136K/yr180K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
81%top-5 click share · 8 brands · 128 sellers

Flapen Score

Skin Barrier Repair Cream against its category

The dotted line is the Beauty average. Past it, Skin Barrier Repair Cream is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Barrier Repair Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skin Barrier Repair Cream 180K times last year and spent an estimated £136K. The top 5 brands take 93% of clicks. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
7.5%
Market size, estimated
£136Ka year
Peak month
March2.1× the quietest month
Top search term
cerave healing ointment40K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £5.59 to £20.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.13 that is £10K to £13K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£5.59–£20.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Body. It carries 18,163 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Body
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,163per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Skin Barrier Repair Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

128

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 163%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Skin Barrier Repair Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.1×

Search terms

Top Skin Barrier Repair Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave healing ointment40K/yr
  • barrier repair cream26K/yr
  • skin barrier repair cream23K/yr
  • simple repairing rich face cream15K/yr
  • cerave ointment13K/yr
  • skin repair cream9K/yr
  • healing ointment10K/yr
  • skin barrier repair8K/yr
  • barrier repair7K/yr
  • cerave healing ointment uk8K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Barrier Repair Cream

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Allergies”
0.2%of orders come back
“irritated my skin”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skin Barrier Repair Cream questions

Answered from the same tracked data.