Skip to content

Ski Sun Cream and Lip Balm

Fail

Demand is soft, at -97.9% this quarter, so Ski Sun Cream and Lip Balm is a Fail.

Flapen Score
24
24 / 100
Ranks 2,468 of 2,481 Beauty niches · −23 vs the category median of 47
Market size
£7K/yr36K searches / yr
90-day growth
-97.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 23 sellers

Flapen Score

Ski Sun Cream and Lip Balm against its category

The dotted line is the Beauty average. Past it, Ski Sun Cream and Lip Balm is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Sun Cream and Lip Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Sun Cream and Lip Balm 36K times last year and spent an estimated £7K. All 3 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-97.9%
Conversion, latest week
3.0%
Market size, estimated
£7Ka year
Top search term
ski lip balm and sun cream spf507K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £4.46 to £8.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£4.46–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Sun Care & Tanning. It carries 806 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#199in Sun Care & Tanning
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
806per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ski Sun Cream and Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 225%
  • Brand 315%

Demand

Ski Sun Cream and Lip Balm search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ski Sun Cream and Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski lip balm and sun cream spf507K/yr
  • ski sun cream12K/yr
  • ski sunscreen and lip salve8K/yr
  • skiing sun cream and lip balm2K/yr
  • ski sun cream and lip balm combo3K/yr
  • ski sunscreen3K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Sun Cream and Lip Balm

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ski Sun Cream and Lip Balm questions

Answered from the same tracked data.