sitz bath
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.23avg listing price — sweet spot $15–$100
Price range
Good£5.08–£25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,538.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£198K£198K/yr · 181K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sitz bath is a £198K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
sitz bath market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £165K–£198K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 79%
- Out of stock
- 10.4%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
13%
- DEANIC40%
- First Days Maternity Supplies17%
- FIVONA9%
- DMSELL9%
- Joey&Viggy6%
- MissZM6%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sitz bath search terms
- sitz bath95K/yr
- sitz bath for toilet44K/yr
- sitz baths16K/yr
- sitz bath hemorrhoids17K/yr
- sitz bath postpartum3K/yr
- sitz bath tub3K/yr
- hemorrhoid bath2K/yr
Top sitz bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with Flusher Pump (Blue)
DEANIC£14.944.5★1,436 rev
First Days Maternity Sitz Bath for Toilet Seat - Collapsible Portable Bidet for Postpartum Recovery Pregnancy Haemorrhoids Relief Yoni Steam - Perineal Care and Post-Surgery Use
First Days Maternity Supplies£12.564.5★642 rev
DEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with Flusher Pump (Green)
DEANIC£14.934.5★1,436 rev
DMSELL Foldable Sitz Bath for Toilet Portable Basin for Toilets and Commodes
DMSELL£10.154.5★266 rev
DEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with 1 Towel (Grey)
DEANIC£13.914.5★1,566 rev
Newest
by launch date
My Expert Midwife Soak for Bits Epsom Salts and Essential Oils Postpartum Bath Soak to Clean and Soothe The Perineum Calm Aching Muscles Post-Birth Aid Birth Recovery Safe After C-Section - 750g
My Expert Midwife£17.0250 rev
DEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with Flusher Pump (Green)
DEANIC£14.931,436 rev
DEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with 1 Towel (Pink)
DEANIC£13.291,566 rev
Joey&Viggy Sitz Bath for Toilet | Hemorrhoids Treatment & Postpartum Essentials | Portable Bath for Elderly Essentials Yoni Steam Haemorrhoids & Piles Treatment (Pink & White)
Joey&Viggy£15.7472 rev
Sitz and bath for Toilet Hemorrhoids Postpartum Care Perineal Soaking for Women Collapsible Sitz Bath Kit with Flusher Hose Wider Seat Deeper Bowl (Gray)
Jabaka Circle£11.68102 rev
Trending
90-day click momentumDEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with Flusher Pump (Green)
DEANIC£14.934.5★
First Days Maternity Sitz Bath for Toilet Seat - Collapsible Portable Bidet for Postpartum Recovery Pregnancy Haemorrhoids Relief Yoni Steam - Perineal Care and Post-Surgery Use
First Days Maternity Supplies£12.564.5★
Sitz Bath for Toilet Hemorrhoids - MissZM for Postpartum Pregnant-Women or Hemorrhoids Foldable Hangable Storage Large-Capacity Private Care Washing Anti-Overflow Toilet Seat
MissZM£10.954.5★
My Expert Midwife Soak for Bits Epsom Salts and Essential Oils Postpartum Bath Soak to Clean and Soothe The Perineum Calm Aching Muscles Post-Birth Aid Birth Recovery Safe After C-Section - 750g
My Expert Midwife£17.024.8★
DEANIC Foldable Sitz Bath for Toilet Hemorrhoids Treatment and Post Partum Care Yoni Steam Bath Seat for Pregnant Women Bidet Bowl with Flusher Pump (Blue)
DEANIC£14.944.5★
What buyers say about sitz bath
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a decent and genuinely helpful bit of kit”
“Easy to use”
“So so soothing 🥰 A total package of comfort if I do say so myself”
“Good fit”
“Good value”
“Soothing and Cleansing”
“This Soak for Bits from My Expert Midwife is a high-quality blend of Epsom salts and essential oils, featuring a really lovely, light bergamot scent”
“Very soothing”
“Same as advertised”
“Do the job no problems”
What buyers complain about
“Too small, doesnt even reach where it needs to”
“Does not work”
“Purchase not good quality”
“I don't think it will last very long”
“no relief whatsoever”
“Expensive for how much you get”
“I was really to fall into a deep sleep”
“My @ss had very irritated skin”
“No pump”
“Maybe my fault by having water too hot”
Top return reasons
Common questions
- Is sitz bath profitable to sell on Amazon United Kingdom?
- The niche generates £198K/yr across 19 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the sitz bath niche?
- 12 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sitz bath?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for sitz bath peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sitz bath niche?
- Listings span £5.08–£25.24; the average listing price is £13.23 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.