Simple Deodorant

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months

369K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

13.4%

Market size, estimated

£271Ka year

Peak month

September2.8× the quietest month

Top search term

sanex deodorant134K searches a year

Listings sell for £5.49 on average, from £1.39 to £12.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £5.49 that is £7K to £8K a year per listing.

Average price

£5.49under the $15 to $100 sweet spot

Price range

£1.39–£12.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

£7K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #129 within Bath & Body. It carries 803 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

18%

Prime listings

91%

Out of stock, average day

2.3%

Average rank

#129in Bath & Body

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

803per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months