Is silver shampoo profitable to sell on Amazon United Kingdom?

The niche generates £161K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).

How competitive is the silver shampoo niche?

8 brands and 116 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in silver shampoo?

Top complaints mined from reviews: Moist/Dry, Color, Suitability Colored Hair. The return rate is 0.0%.

When does demand for silver shampoo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the silver shampoo niche?

Listings span £1.21–£23.34; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 5,313 reviews — the moat a new listing must climb.

silver shampoo

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.21–£23.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£161K

£161K/yr · 205K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Review moat

Bad5,313.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.63

avg listing price — sweet spot $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, silver shampoo is a £161K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

silver shampoo market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £166K–£199K; units × avg price
Conversion rate: 11.9%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 28%
Out of stock: 0.3%
Avg brand age: 68 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

116

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

PROVOKE55%
L'Oréal Professionnel Paris27%
Osmo6%
FANOLA3%
Creightons3%
Matrix2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top silver shampoo search terms

silver shampoo83K/yr +2.6%8.7% conv.
provoke touch of silver shampoo22K/yr +13.6%17.5% conv.
silver shampoo for blonde hair26K/yr -21.2%6.7% conv.
provoke20K/yr +6.5%8.1% conv.
loreal silver shampoo professional12K/yr +2.8%12.2% conv.
provoke go icy10K/yr -17.5%13.4% conv.
loreal silver shampoo8K/yr +12.0%10.8% conv.
provoke shampoo6K/yr +18.1%9.0% conv.
touch of silver shampoo6K/yr -4.6%14.8% conv.
provoke purple shampoo6K/yr -22.8%15.4% conv.

All search terms

Top silver shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments

PROVOKE£2.504.4★11,852 rev

LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml

L'Oréal Professionnel Paris£11.174.6★3,780 rev

PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin

PROVOKE£3.414.4★926 rev

PROVOKE Touch Of Silver Brightening Purple Shampoo & Intensive Conditioner 400ml Neutralises Yellow & Orange Tones Formulated With Violet & Blue Pigments

PROVOKE£9.084.6★1,768 rev

LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml

L'Oréal Professionnel Paris£15.874.7★2,381 rev

Newest

by launch date

Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5

PROVOKE£3.0241 rev

5mo ago

John Frieda Shimmering Silver Shampoo 250ml

John Frieda£4.9482 rev

6mo ago

OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml

Osmo£4.06244 rev

1y ago

PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy

PROVOKE£3.53720 rev

2y ago

PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin

PROVOKE£3.41926 rev

2y ago

What buyers say about silver shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Suitability Colored Hair13%

“I feel it is helping my hair to keep its colour”

Value For Money13%

“Reasonable price”

Soft Feel8%

“Leaves hair soft”

Smell7%

“the fragrance is really nice too”

Color6%

“Perfect for blondes”

Lather5%

“Makes a luxurious lather”

Advertised Vs Actual Product4%

“Does what it says”

Brightness/Shine/Glow3%

“Gives a lovely brightness”

Cleansing3%

“gives my hair a cleaner”

What buyers complain about

Moist/Dry15%

“Very dry”

Color10%

“Its not a dye”

Suitability Colored Hair8%

“Made no difference to my hair tone”

Functionality-Overall5%

“Honestly, I didn't really see any difference from my normal shampoo and conditioner”

Value For Money5%

“look nice bit expensive though”

Smell5%

“The smell is a bit chemical”

Suitability Short Hair4%

“Awful, made hair like straw”

Leak-Proof4%

“Arrived leaking”

Hair Related3%

“Ruined my hair”

Quality-Overall3%

“conditioner according to other peoples reviews”

Top return reasons

Leak-Proof75%

Compatibility-Overall17%

Defective Material/Parts8%

Common questions

Is silver shampoo profitable to sell on Amazon United Kingdom?: The niche generates £161K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).
How competitive is the silver shampoo niche?: 8 brands and 116 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in silver shampoo?: Top complaints mined from reviews: Moist/Dry, Color, Suitability Colored Hair. The return rate is 0.0%.
When does demand for silver shampoo peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the silver shampoo niche?: Listings span £1.21–£23.34; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 5,313 reviews — the moat a new listing must climb.