Silver Shampoo
FailThe top 5 brands take 94% of clicks, so Silver Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £161K/yr205K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 116 sellers
Flapen Score
Silver Shampoo against its category
The dotted line is the Beauty average. Past it, Silver Shampoo is stronger. Inside it, weaker.
Market
The Silver Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Shampoo 205K times last year and spent an estimated £161K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £161Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- silver shampoo83K searches a year
02 · Price
A sale here is worth £6.63.
Listings sell for £6.63 on average, from £1.21 to £23.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.63 that is £5K to £7K a year per listing.
- Average price
- £6.63under the $15 to $100 sweet spot
- Price range
- £1.21–£23.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #177 within Shampoos & Conditioners. It carries 5,313 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #177in Shampoos & Conditioners
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,313per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Silver Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
116
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Brand 155%
- Brand 227%
- Brand 36%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Silver Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Silver Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver shampoo83K/yr
- provoke touch of silver shampoo22K/yr
- silver shampoo for blonde hair26K/yr
- provoke20K/yr
- loreal silver shampoo professional12K/yr
- provoke go icy10K/yr
- loreal silver shampoo8K/yr
- provoke shampoo6K/yr
- touch of silver shampoo6K/yr
- provoke purple shampoo6K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Shampoo
We read the reviews and the return reasons for every product selling here.
“Very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Shampoo questions
Answered from the same tracked data.









