Silver Shampoo
brand-locked demand (top 5 brands take 94% of clicks) — Silver Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Silver Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silver Shampoo is a £161K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Silver Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.7% over the last 90 days and 11.9% of searches end in a purchase.
£161K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Silver Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 11,852
- Age
- 12y ago
LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 3,780
- Age
- 5y ago
PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 2y ago
PROVOKE Touch Of Silver Brightening Purple Shampoo & Intensive Conditioner 400ml Neutralises Yellow & Orange Tones Formulated With Violet & Blue Pigments
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6y ago
LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 2,381
- Age
- 5y ago
Trending
90-day click momentum
Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago
John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 10y ago
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
- Price
- £23.34
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch dateProvoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago
John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago
PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.53
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 2y ago
PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
116
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- PROVOKE55%
- L'Oréal Professionnel Paris27%
- Osmo6%
- FANOLA3%
- Creightons3%
- Matrix2%
- Open — no brand owns it (2 brands, 4%)
Silver Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Silver Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- silver shampoo83K/yr
- provoke touch of silver shampoo22K/yr
- silver shampoo for blonde hair26K/yr
- provoke20K/yr
- loreal silver shampoo professional12K/yr
- provoke go icy10K/yr
- loreal silver shampoo8K/yr
- provoke shampoo6K/yr
- touch of silver shampoo6K/yr
- provoke purple shampoo6K/yr
What reviews say buyers love and hate about Silver Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent product”
“I feel it is helping my hair to keep its colour”
“Reasonable price”
“Leaves hair soft”
“the fragrance is really nice too”
What buyers complain about
62% of reviews“Very dry”
“Its not a dye”
“Made no difference to my hair tone”
“Honestly, I didn't really see any difference from my normal shampoo and conditioner”
“look nice bit expensive though”
Silver Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silver Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
