Silver Shampoo
FailThe top 5 brands take 94% of clicks, so Silver Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £161K/yr205K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 116 sellers
Flapen Score
Silver Shampoo against its category
The dotted line is the Beauty average. Past it, Silver Shampoo is stronger. Inside it, weaker.
Market
The Silver Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Shampoo 205K times last year and spent an estimated £161K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £161Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- silver shampoo83K searches a year
02 · Price
A sale here is worth £6.63.
Listings sell for £6.63 on average, from £1.21 to £23.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.63 that is £5K to £7K a year per listing.
- Average price
- £6.63under the $15 to $100 sweet spot
- Price range
- £1.21–£23.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #177 within Shampoos & Conditioners. It carries 5,313 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #177in Shampoos & Conditioners
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,313per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Silver Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 11,852
- Age
- 12y ago

LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 3,780
- Age
- 5y ago

PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 2y ago

PROVOKE Touch Of Silver Brightening Purple Shampoo & Intensive Conditioner 400ml Neutralises Yellow & Orange Tones Formulated With Violet & Blue Pigments
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6y ago

LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 2,381
- Age
- 5y ago
Trending
estimated 90-day click momentum
Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago

John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago

Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 10y ago

OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago

LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
- Price
- £23.34
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch date
Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago

John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago

OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago

PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.53
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 2y ago

PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
116
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
4%
- PROVOKE55%
- L'Oréal Professionnel Paris27%
- Osmo6%
- FANOLA3%
- Creightons3%
- Matrix2%
- Open — no brand owns it (2 brands, 4%)
Demand
Silver Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Silver Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silver shampoo83K/yr
- provoke touch of silver shampoo22K/yr
- silver shampoo for blonde hair26K/yr
- provoke20K/yr
- loreal silver shampoo professional12K/yr
- provoke go icy10K/yr
- loreal silver shampoo8K/yr
- provoke shampoo6K/yr
- touch of silver shampoo6K/yr
- provoke purple shampoo6K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Shampoo
We read the reviews and the return reasons for every product selling here.
“Very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









