Silver Hair Toner
a small market ($54K/yr) — Silver Hair Toner doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Silver Hair Toner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silver Hair Toner is a £54K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.
Silver Hair Toner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.0% over the last 90 days and 5.1% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 25 products
Top Silver Hair Toner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jerome Russell Bblonde Maximum Blonde SILVER Toner | 75ml
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 10,141
- Age
- 11y ago
Jerome Russell Bblonde Maximum Blonde PLATINUM Toner | 75ml
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 12y ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
Schwarzkopf LIVE Colour Drops Ice Silver Temporary Hair Dye 30ml for Colour that Lasts 2-12 Washes Silver Hair Dye
- Price
- £5.56
- Rating
- 4.2/5
- Reviews
- 4,534
- Age
- 4y ago
PULP RIOT High Speed Toner SILVER 3 oz.
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 8y ago
Trending
90-day click momentum
Jerome Russell Bblonde Maximum Blonde PEARL Toner | 75ml
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 4y ago
Jerome Russell Bblonde Maximum Blonde ASH Toner | 75ml
- Price
- £3.70
- Rating
- 3.9/5
- Reviews
- 622
- Age
- 3y ago
PROVOKE Go Ashy Conditioner 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
OSMO Color Revive Steel Grey | True Grey Shade | Conditioning Toning Mask | Vegan. 225ml.
- Price
- £14.64
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 1y ago
Jerome Russell Bblonde Maximum Blonde ICE BLONDE Toner | 75ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 4y ago
Newest
by launch dateOSMO Color Revive Steel Grey | True Grey Shade | Conditioning Toning Mask | Vegan. 225ml.
- Price
- £14.64
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 1y ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
- Price
- £7.01
- Rating
- 4.1/5
- Reviews
- 615
- Age
- 1y ago
Crazy Color Metallic Silver Semi-Permanent Hair Dye. Highly Pigmented Blonde Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £6.22
- Rating
- 3.2/5
- Reviews
- 152
- Age
- 1y ago
Crazy Color Metallic Graphite Semi-Permanent Hair Dye. Highly Pigmented Silver Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £7.35
- Rating
- 3.7/5
- Reviews
- 48
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
120
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
16%
- Jerome Russell51%
- PROVOKE10%
- LIVE7%
- Crazy Color7%
- Pulp Riot5%
- Osmo4%
- Open — no brand owns it (8 brands, 16%)
Silver Hair Toner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Silver Hair Toner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jerome russell toner20K/yr
- silver toner21K/yr
- silver hair toner20K/yr
- grey hair toner23K/yr
- silver toner for bleached hair12K/yr
- grey toner11K/yr
- bblonde toner8K/yr
- hair toner for grey hair women8K/yr
- grey toner for bleached hair8K/yr
- toner for grey hair6K/yr
What reviews say buyers love and hate about Silver Hair Toner
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great colour”
“Very good quality”
“great value for money”
“Nice smell, hair feels clean”
“It certainly helped with the orange/ yellow in my hair”
What buyers complain about
78% of reviews“it turned out blue”
“No change to hair colour”
“Didn't work”
“so disappointed its expensive too”
“Dreadful, this left my hair very dry”
Silver Hair Toner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silver Hair Toner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
