silver hair toner
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£3.39–£21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,366.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 152K searches
According to Flapen's Amazon United Kingdom niche tracking, silver hair toner is a £54K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
silver hair toner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £55K–£68K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
120
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
16%
- Jerome Russell51%
- PROVOKE10%
- LIVE7%
- Crazy Color7%
- Pulp Riot5%
- Osmo4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top silver hair toner search terms
- jerome russell toner20K/yr
- silver toner21K/yr
- silver hair toner20K/yr
- grey hair toner23K/yr
- silver toner for bleached hair12K/yr
- grey toner11K/yr
- bblonde toner8K/yr
- hair toner for grey hair women8K/yr
- grey toner for bleached hair8K/yr
- toner for grey hair6K/yr
Top silver hair toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jerome Russell Bblonde Maximum Blonde SILVER Toner | 75ml
Jerome Russell£3.394.3★10,141 rev
Jerome Russell Bblonde Maximum Blonde PLATINUM Toner | 75ml
Jerome Russell£3.704.3★10,146 rev
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
Jerome Russell£8.084.0★173 rev
Schwarzkopf LIVE Colour Drops Ice Silver Temporary Hair Dye 30ml for Colour that Lasts 2-12 Washes Silver Hair Dye
LIVE£5.564.2★4,534 rev
PULP RIOT High Speed Toner SILVER 3 oz.
Pulp Riot£8.174.3★206 rev
Newest
by launch date
OSMO Color Revive Steel Grey | True Grey Shade | Conditioning Toning Mask | Vegan. 225ml.
Osmo£14.64175 rev
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
Jerome Russell£8.08173 rev
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
L'Oreal Paris£7.01615 rev
Crazy Color Metallic Silver Semi-Permanent Hair Dye. Highly Pigmented Blonde Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.22152 rev
Crazy Color Metallic Graphite Semi-Permanent Hair Dye. Highly Pigmented Silver Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.3548 rev
Trending
90-day click momentum
Jerome Russell Bblonde Maximum Blonde PEARL Toner | 75ml
Jerome Russell£3.764.3★
Jerome Russell Bblonde Maximum Blonde ASH Toner | 75ml
Jerome Russell£3.703.9★
PROVOKE Go Ashy Conditioner 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
PROVOKE£3.914.4★
OSMO Color Revive Steel Grey | True Grey Shade | Conditioning Toning Mask | Vegan. 225ml.
Osmo£14.644.3★
Jerome Russell Bblonde Maximum Blonde ICE BLONDE Toner | 75ml
Jerome Russell£3.614.3★
What buyers say about silver hair toner
What buyers praise and complain about, mined from review topics.What buyers love
“Great colour”
“Very good quality”
“great value for money”
“Nice smell, hair feels clean”
“It certainly helped with the orange/ yellow in my hair”
“it felt really silky”
“Work as expected really good product”
“easy to use”
“Works well”
“didnt dry out my hair either”
What buyers complain about
“it turned out blue”
“No change to hair colour”
“Didn't work”
“so disappointed its expensive too”
“Dreadful, this left my hair very dry”
“Made my hair much worse”
“Absolutely destroys the condition of your hair”
“No affect what so ever, a complete waste of time and money”
“big gaps are visible”
“Darkened my grey hair”
Top return reasons
Common questions
- Is silver hair toner profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 25 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the silver hair toner niche?
- 14 brands and 120 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in silver hair toner?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.0%.
- When does demand for silver hair toner peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the silver hair toner niche?
- Listings span £3.39–£21.77; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 3,366 reviews — the moat a new listing must climb.