Silver Hair Toner
FailShoppers spend an estimated $54K a year here, so Silver Hair Toner is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £54K/yr152K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 120 sellers
Flapen Score
Silver Hair Toner against its category
The dotted line is the Beauty average. Past it, Silver Hair Toner is stronger. Inside it, weaker.
Market
The Silver Hair Toner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Hair Toner 152K times last year and spent an estimated £54K. The top 5 brands take 79% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £54Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- jerome russell toner20K searches a year
02 · Price
A sale here is worth £6.84.
Listings sell for £6.84 on average, from £3.39 to £21.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.84 that is £2K to £3K a year per listing.
- Average price
- £6.84under the $15 to $100 sweet spot
- Price range
- £3.39–£21.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Hair Colour. It carries 3,366 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Hair Colour
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,366per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Silver Hair Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jerome Russell Bblonde Maximum Blonde SILVER Toner | 75ml
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 10,141
- Age
- 11y ago
Jerome Russell Bblonde Maximum Blonde PLATINUM Toner | 75ml
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 12y ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
Schwarzkopf LIVE Colour Drops Ice Silver Temporary Hair Dye 30ml for Colour that Lasts 2-12 Washes Silver Hair Dye
- Price
- £5.56
- Rating
- 4.2/5
- Reviews
- 4,534
- Age
- 4y ago
PULP RIOT High Speed Toner SILVER 3 oz.
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 8y ago
Trending
estimated 90-day click momentum
Jerome Russell Bblonde Maximum Blonde PEARL Toner | 75ml
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 4y ago
Jerome Russell Bblonde Maximum Blonde ASH Toner | 75ml
- Price
- £3.70
- Rating
- 3.9/5
- Reviews
- 622
- Age
- 3y ago
PROVOKE Go Ashy Conditioner 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
OSMO Color Revive Steel Grey | True Grey Shade | Conditioning Toning Mask | Vegan. 225ml.
- Price
- £14.64
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 1y ago
Jerome Russell Bblonde Maximum Blonde ICE BLONDE Toner | 75ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 4y ago
Newest
by launch dateOSMO Color Revive Steel Grey | True Grey Shade | Conditioning Toning Mask | Vegan. 225ml.
- Price
- £14.64
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 1y ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
- Price
- £7.01
- Rating
- 4.1/5
- Reviews
- 615
- Age
- 1y ago
Crazy Color Metallic Silver Semi-Permanent Hair Dye. Highly Pigmented Blonde Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £6.22
- Rating
- 3.2/5
- Reviews
- 152
- Age
- 1y ago
Crazy Color Metallic Graphite Semi-Permanent Hair Dye. Highly Pigmented Silver Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £7.35
- Rating
- 3.7/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
120
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 94%
Open market
16%
- Jerome Russell51%
- PROVOKE10%
- LIVE7%
- Crazy Color7%
- Pulp Riot5%
- Osmo4%
- Open — no brand owns it (8 brands, 16%)
Demand
Silver Hair Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Silver Hair Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jerome russell toner20K/yr
- silver toner21K/yr
- silver hair toner20K/yr
- grey hair toner23K/yr
- silver toner for bleached hair12K/yr
- grey toner11K/yr
- bblonde toner8K/yr
- hair toner for grey hair women8K/yr
- grey toner for bleached hair8K/yr
- toner for grey hair6K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Hair Toner
We read the reviews and the return reasons for every product selling here.
“it turned out blue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Hair Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data