Silk Scrunchies
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -12.7% this quarter, so Silk Scrunchies is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £284K/yr545K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 43%top-5 click share · 22 brands · 31 sellers
Flapen Score
Silk Scrunchies against its category
The dotted line is the Beauty average. Past it, Silk Scrunchies is stronger. Inside it, weaker.
Market
The Silk Scrunchies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silk Scrunchies 545K times last year and spent an estimated £284K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.
- Searches, last 12 months
- 545K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £284Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- silk scrunchies204K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £2.57 to £29.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £7.34 that is £6K to £7K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £2.57–£29.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #119 within Hair Styling Accessories. It carries 2,143 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #119in Hair Styling Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,143per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Silk Scrunchies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
31
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
43%
Top 20: 88%
Open market
37%
- Brand 123%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Silk Scrunchies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Silk Scrunchies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silk scrunchies204K/yr
- satin scrunchies74K/yr
- silk hair ties68K/yr
- silk hair scrunchies32K/yr
- silk scrunchie27K/yr
- silk scrunchies for hair23K/yr
- satin hair scrunchies13K/yr
- silk hair bands14K/yr
- satin scrunchie12K/yr
- satin hair ties14K/yr
Reviews and returns
What reviews say buyers love and hate about Silk Scrunchies
We read the reviews and the return reasons for every product selling here.
“Poor elastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silk Scrunchies questions
Answered from the same tracked data.