Is silk scrunchies profitable to sell on Amazon United Kingdom?

The niche generates £284K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the silk scrunchies niche?

22 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in silk scrunchies?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.3%.

When does demand for silk scrunchies peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the silk scrunchies niche?

Listings span £2.57–£29.10; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 2,143 reviews — the moat a new listing must climb.

silk scrunchies

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.57–£29.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£284K

£284K/yr · 545K searches

Review moat

Okay2,142.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.34

avg listing price — sweet spot $15–$100

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, silk scrunchies is a £284K/yr Amazon United Kingdom market (545K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

silk scrunchies market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: £294K–£367K; units × avg price
Conversion rate: 7.1%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.3%
Avg brand age: 25 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

43%

Top 20: 88%

Open market

37%

Kitsch23%
WantGor11%
Tobfit8%
nuoshen7%
Lolalet6%
LilaLemon6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top silk scrunchies search terms

silk scrunchies204K/yr -15.5%6.2% conv.
satin scrunchies74K/yr -6.8%6.4% conv.
silk hair ties68K/yr -18.9%5.9% conv.
silk hair scrunchies32K/yr -9.2%6.7% conv.
silk scrunchie27K/yr -25.4%5.7% conv.
silk scrunchies for hair23K/yr +17.1%6.2% conv.
satin hair scrunchies13K/yr +22.4%4.8% conv.
silk hair bands14K/yr -10.6%4.9% conv.
satin scrunchie12K/yr +0.8%4.1% conv.
satin hair ties14K/yr -33.2%5.1% conv.

All search terms

Top silk scrunchies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs

Kitsch£6.534.6★7,560 rev

3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03

Tobfit£4.104.4★24 rev

6 Pieces Hair Scrunchies Satin Elastic Soft Hair Ties Scrunchy Hair Bands for Girls and Ladies

nuoshen£3.404.5★2,970 rev

LilaLemon 6Pcs Silk Hair Scrunchies for Women Lengthening Satin Scrunchies Hair Ties Soft and Silky Hair Accessories for Girls Hair Band Ponytail Holders Wont Snapped Elastic

LilaLemon£3.393.9★116 rev

Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)

WantGor£5.844.6★827 rev

Newest

by launch date

3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03

Tobfit£4.1024 rev

7mo ago

Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls

obeoby£5.20136 rev

7mo ago

Silk Hair Scrunchies for Women - Mulberry Silk Hair Bobbles for Less Frizz & Breakage 3 Pack Satin Softer&Durable Elastic Hair Ties (Pink Black Champagne)

Sylona£9.1188 rev

9mo ago

Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs

Kitsch£6.127,560 rev

1y ago

Umisleep 100% Mulberry Silk Scrunchies Chic No Creases Satin Hair Bands for Women Elegant Hair Ties Softer Hair Bobbles Hair Care Ponytail Holder for Thick Thin Curly Hair(Pink Black Champagne)

Umisleep£9.41803 rev

1y ago

What buyers say about silk scrunchies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Theyre well made”

Color17%

“The colors are beautiful”

Soft Feel12%

“They are smooth”

Value For Money9%

“Excellent price”

Advertised Vs Actual Product5%

“Just what I wanted”

Suitability Straight Hair4%

“Comfortable and easy to it hair up when in a hurry”

Suitability Curly Hair3%

“I have curly hair and use these at night & they work well”

Stretchability/Expandability/Elasticity3%

“Good amount of stretch”

Material Quality3%

“the material is friendly with your hair”

Comfort-Overall3%

“Comfortable”

What buyers complain about

Stretchability/Expandability/Elasticity9%

“Poor elastic”

Size-Overall9%

“Too tight”

Quality-Overall9%

“Tad bit pricey for the quality”

Value For Money8%

“Not worth the price”

Material Quality8%

“Shockingly cheap material”

Durability6%

“Broke upon first use”

Advertised Vs Actual Product4%

“False advertisement”

Thickness4%

“Kinda chunky in your hair if you have thin hair like me”

Smell3%

“all have a funny smell to them”

Hard Feel3%

“these scrunchies have a very harsh”

Top return reasons

Size-Overall32%

Quality-Overall24%

Material Quality10%

Suitability Long Hair5%

Stretchability/Expandability/Elasticity5%

Color5%

Thin3%

Suitability Short Hair2%

Advertised Vs Actual Product2%

Value For Money2%

Common questions

Is silk scrunchies profitable to sell on Amazon United Kingdom?: The niche generates £284K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the silk scrunchies niche?: 22 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in silk scrunchies?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.3%.
When does demand for silk scrunchies peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the silk scrunchies niche?: Listings span £2.57–£29.10; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 2,143 reviews — the moat a new listing must climb.