Silk Scrunchies
Silk Scrunchies shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Silk Scrunchies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silk Scrunchies is a £284K/yr Amazon United Kingdom market (545K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Silk Scrunchies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.7% over the last 90 days and 7.1% of searches end in a purchase.
£284K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Silk Scrunchies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
6 Pieces Hair Scrunchies Satin Elastic Soft Hair Ties Scrunchy Hair Bands for Girls and Ladies
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 2,970
- Age
- 7y ago
LilaLemon 6Pcs Silk Hair Scrunchies for Women Lengthening Satin Scrunchies Hair Ties Soft and Silky Hair Accessories for Girls Hair Band Ponytail Holders Wont Snapped Elastic
- Price
- £3.39
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 1y ago
Trending
90-day click momentum
Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 7mo ago
3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta
- Price
- £6.07
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 1y ago
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Newest
by launch date3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 7mo ago
Silk Hair Scrunchies for Women - Mulberry Silk Hair Bobbles for Less Frizz & Breakage 3 Pack Satin Softer&Durable Elastic Hair Ties (Pink Black Champagne)
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 88
- Age
- 9mo ago
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 1y ago
Umisleep 100% Mulberry Silk Scrunchies Chic No Creases Satin Hair Bands for Women Elegant Hair Ties Softer Hair Bobbles Hair Care Ponytail Holder for Thick Thin Curly Hair(Pink Black Champagne)
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 803
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
31
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
43%
Top 20: 88%
Open market
37%
- Kitsch23%
- WantGor11%
- Tobfit8%
- nuoshen7%
- Lolalet6%
- LilaLemon6%
Silk Scrunchies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Silk Scrunchies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- silk scrunchies204K/yr
- satin scrunchies74K/yr
- silk hair ties68K/yr
- silk hair scrunchies32K/yr
- silk scrunchie27K/yr
- silk scrunchies for hair23K/yr
- satin hair scrunchies13K/yr
- silk hair bands14K/yr
- satin scrunchie12K/yr
- satin hair ties14K/yr
What reviews say buyers love and hate about Silk Scrunchies
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Theyre well made”
“The colors are beautiful”
“They are smooth”
“Excellent price”
“Just what I wanted”
What buyers complain about
62% of reviews“Poor elastic”
“Too tight”
“Tad bit pricey for the quality”
“Not worth the price”
“Shockingly cheap material”
Silk Scrunchies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silk Scrunchies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
