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Silk Press Hair Products

brand-locked demand (top 5 brands take 100% of clicks) — Silk Press Hair Products doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47

Market size 29Growth 21Conversion 11Competition 13Returns 100Price range 52Avg price 76Brand share 0Review moat 17Quality gap 50
This niche Category average · 2,481 niches

Is Silk Press Hair Products profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silk Press Hair Products is a £130K/yr Amazon United Kingdom market (930K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 33/100.

Silk Press Hair Products: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.9% over the last 90 days and 0.9% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr10K
Search volume / yr-8.9%930K
Conversion rate0.9%
Avg price£15.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 79
Top-5 product click share85%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement30%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews17,888

Top Silk Press Hair Products products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£26K£39K£52K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • CHI63%
  • BioSilk37%

Silk Press Hair Products demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume930KCVR0.9%Products10Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews17,888Avg BSR#234
23K18KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 9.6×

Top Silk Press Hair Products search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chi813K/yr
  • biosilk21K/yr
  • chi silk infusion21K/yr
  • biosilk silk therapy hair serum10K/yr
  • chi heat protectant14K/yr
  • silk press hair products9K/yr
  • silk press7K/yr
  • bio silk5K/yr
  • chi hair serum4K/yr
  • chi silk3K/yr

What reviews say buyers love and hate about Silk Press Hair Products

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall18%

Fabulous product

Smell18%

The smell is divine

Soft Feel14%

Soft hair

Protection8%

Amazing heat protectant

Suitability Curly Hair7%

Perfect for afro hair

What buyers complain about

88% of reviews
Size-Overall29%

Size is Far too small

Value For Money10%

And paying £4.50 for a sample is ridiculous

Adhesion/Stickiness10%

Hard, sticky hair

Quality-Overall8%

Quality is not as good as before

Heating8%

I'm not convinced this has made any difference on topof my heat defence product

Silk Press Hair Products return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
14%
2Suitability Short Hair
14%
3Heating
14%
4Value For Money
14%
5Damage/Burn Hair
14%

Common Silk Press Hair Products questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silk Press Hair Products 33/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 10 tracked products. Search demand moved -8.9% over the last 90 days.
Search demand for Silk Press Hair Products on Amazon United Kingdom peaks in Aug–Nov–Dec, where the busiest month runs 9.6× the quietest.