Is silk press hair products profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 10 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (33/100).

How competitive is the silk press hair products niche?

2 brands and 79 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in silk press hair products?

Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for silk press hair products peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 9.6× the quietest.

What does it cost to enter the silk press hair products niche?

Listings span £3.63–£27.52; the average listing price is £15.53 (sweet spot $15–$100). The average incumbent carries 17,888 reviews — the moat a new listing must climb.

silk press hair products

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£15.53

avg listing price — sweet spot $15–$100

Price range

Good£3.63–£27.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£130K

£130K/yr · 930K searches

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Review moat

Bad17,887.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, silk press hair products is a £130K/yr Amazon United Kingdom market (930K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

silk press hair products market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £124K–£155K; units × avg price
Conversion rate: 0.9%
Avg BSR: #234
Page quality: 0%
Prime: 100%
Sponsored: 30%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

CHI63%
BioSilk37%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -8.9% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 9.6×

Open Trend

Top silk press hair products search terms

chi813K/yr -6.2%0.1% conv.
biosilk21K/yr -7.4%5.0% conv.
chi silk infusion21K/yr -28.5%9.0% conv.
biosilk silk therapy hair serum10K/yr -6.5%6.8% conv.
chi heat protectant14K/yr -51.7%5.8% conv.
silk press hair products9K/yr -9.2%1.8% conv.
silk press7K/yr -2.4%2.1% conv.
bio silk5K/yr -20.3%6.7% conv.
chi hair serum4K/yr +3.8%12.2% conv.
chi silk3K/yr +9.4%9.5% conv.

All search terms

Top silk press hair products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biosilk Silky Cure Silk Therapy Serum

BioSilk£11.004.2★370 rev

CHI Silk Infusion Leave-In Hair Serum for Dry Damaged Hair Pre-Styling Hair Oil for Repair Strengthening & Moisturizing Anti Frizz Hair Products for All Hair Types BPA & Paraben-Free 59 ml

CHI£9.494.5★31,847 rev

CHI£3.634.0★1,113 rev

CHI 44 Ironguard Thermal Protection Spray 238g

CHI£12.614.3★52,020 rev

Biosilk Silk Therapy 355 ml or 12oz

BioSilk£24.764.7★6,395 rev

Newest

by launch date

CHI Silk Infusion Leave-In Hair Serum for Dry Damaged Hair Pre-Styling Hair Oil for Repair Strengthening & Moisturizing Anti Frizz Hair Products for All Hair Types BPA & Paraben-Free 59 ml

CHI£9.4931,847 rev

5y ago

CHI£3.631,113 rev

9y ago

Biosilk Silky Cure Silk Therapy Serum

BioSilk£11.00370 rev

10y ago

BioSilk Silk Therapy Lite Reconstructing Treatment for Fine & Thin Hair Leave-In Hair Serum Hair Oil Treatment Strengthens Smoothens & Adds Shine Prevents Split Ends Paraben Free 67 ml

BioSilk£12.491,864 rev

11y ago

CHI Keratin Silk Infusion | Reconstructing Leave-in Hair Serum to Repair Damaged Dry Hair | Gluten Paraben Free 177 ml

CHI£16.389,582 rev

12y ago

What buyers say about silk press hair products

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Fabulous product”

Smell18%

“The smell is divine”

Soft Feel14%

“Soft hair”

Protection8%

“Amazing heat protectant”

Suitability Curly Hair7%

“Perfect for afro hair”

Suitability Straight Hair4%

“This is a good hair product for smoothing hair”

Texture/Consistency-Overall3%

“Serum Texture is so good”

Weight Light3%

“Lightweight✅ & protective✅ 🇵🇸 This serum is excellent. Really lightweight”

Durability3%

“Lovely product Ive been using it for at least 10 years”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall29%

“Size is Far too small”

Value For Money10%

“And paying £4.50 for a sample is ridiculous”

Adhesion/Stickiness10%

“Hard, sticky hair”

Quality-Overall8%

“Quality is not as good as before”

Heating8%

“I'm not convinced this has made any difference on topof my heat defence product”

Leak-Proof8%

“The bottle leaks as well”

Oily/Greasy8%

“It left my hair greasy”

Advertised Vs Actual Product4%

“The picture didnt show how small it really is”

Ease Of Use2%

“It's a little hard to spray with set hands”

Moist/Dry2%

“My hair has felt incredibly dry this week”

Top return reasons

Adhesion/Stickiness14%

Suitability Short Hair14%

Heating14%

Value For Money14%

Damage/Burn Hair14%

Quality-Overall14%

Moist/Dry14%

Common questions

Is silk press hair products profitable to sell on Amazon United Kingdom?: The niche generates £130K/yr across 10 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (33/100).
How competitive is the silk press hair products niche?: 2 brands and 79 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in silk press hair products?: Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.
When does demand for silk press hair products peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 9.6× the quietest.
What does it cost to enter the silk press hair products niche?: Listings span £3.63–£27.52; the average listing price is £15.53 (sweet spot $15–$100). The average incumbent carries 17,888 reviews — the moat a new listing must climb.