Silk Hair Wrap for Sleeping

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

6.4%

Market size, estimated

£1.2Ma year

Peak month

December1.7× the quietest month

Top search term

silk bonnet577K searches a year

Listings sell for £8.74 on average, from £2.61 to £24.89. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £8.74 that is £52K to £70K a year per listing.

Average price

£8.74under the $15 to $100 sweet spot

Price range

£2.61–£24.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

£52K–£70K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #93 within Hair Styling Accessories. It carries 3,615 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

13.6%

Average rank

#93in Hair Styling Accessories

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,615per listing

Listings tracked

27

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months