Silk Hair Wrap for Sleeping
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -20.2% this quarter, so Silk Hair Wrap for Sleeping is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £1.2M/yr2.1M searches / yr
- 90-day growth
- -20.2%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 24 sellers
Flapen Score
Silk Hair Wrap for Sleeping against its category
The dotted line is the Beauty average. Past it, Silk Hair Wrap for Sleeping is stronger. Inside it, weaker.
Market
The Silk Hair Wrap for Sleeping market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silk Hair Wrap for Sleeping 2.1M times last year and spent an estimated £1.2M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -20.2%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £1.2Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- silk bonnet577K searches a year
02 · Price
A sale here is worth £8.74.
Listings sell for £8.74 on average, from £2.61 to £24.89. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £8.74 that is £52K to £70K a year per listing.
- Average price
- £8.74under the $15 to $100 sweet spot
- Price range
- £2.61–£24.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £52K–£70K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #93 within Hair Styling Accessories. It carries 3,615 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 13.6%
- Average rank
- #93in Hair Styling Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,615per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Silk Hair Wrap for Sleeping products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
24
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 93%
Open market
20%
- Brand 120%
- Brand 219%
- Brand 314%
- Brand 411%
- Brand 511%
- Brand 65%
Demand
Silk Hair Wrap for Sleeping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Silk Hair Wrap for Sleeping search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silk bonnet577K/yr
- bonnet390K/yr
- silk bonnet for sleeping332K/yr
- hair bonnet for sleeping158K/yr
- satin bonnet165K/yr
- hair bonnet124K/yr
- silk hair bonnet112K/yr
- silk hair bonnet for sleeping34K/yr
- silk hair wrap35K/yr
- satin bonnet for sleeping27K/yr
Reviews and returns
What reviews say buyers love and hate about Silk Hair Wrap for Sleeping
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silk Hair Wrap for Sleeping questions
Answered from the same tracked data.