silk hair ties
Worth a lookShows low returns (0.4%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£2.57–£37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,066.49avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Market size
Okay£108K£108K/yr · 141K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silk hair ties is a £108K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
silk hair ties market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £84K–£105K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 7.4%
- Avg brand age
- 27 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
28
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
47%
Top 20: 81%
Open market
23%
- Kitsch25%
- WantGor18%
- Silkie16%
- SLIP10%
- Lolalet4%
- kuou3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top silk hair ties search terms
- silk hair ties68K/yr
- kitsch scrunchies10K/yr
- silk bobbles for hair7K/yr
- slip hair ties8K/yr
- sleep scrunchie4K/yr
- slip scrunchies7K/yr
- silk bobbles7K/yr
- mulberry silk scrunchies6K/yr
- slip silk scrunchie5K/yr
- skinny silk scrunchies5K/yr
Top silk hair ties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
Kitsch£6.534.6★7,560 rev
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
WantGor£5.844.6★827 rev
SILKIE x4 Set 100% Pure Mulberry Silk Black Brown Skinny Scrunchies Travel Pouch Everyday Hair Ties Elastics Hair Care Ponytail Holder No Damage
Silkie£14.644.5★2,626 rev
slip Skinny Blonde Scrunchies - Back to Basics - Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair - Includes 4 Pure Silk Scrunchies - 4 Pack
SLIP£29.104.6★2,277 rev
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Beige Champagne Coffee Grey-green)
WantGor£5.824.6★827 rev
Newest
by launch date
12 Pcs 100% Pure Mulberry Silk Skinny Scrunchies Set Anti-Breakage Silk Hair Ties for Women & Girls Small Satin Bobbles Ponytail Holders for Thick or Thin Hair No Damage Sleep Hair Ties
ThriveMart£3.365 rev
BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
BONNET QUEEN£11.89271 rev
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
Kitsch£6.127,560 rev
Umisleep 100% Mulberry Silk Scrunchies Chic No Creases Satin Hair Bands for Women Elegant Hair Ties Softer Hair Bobbles Hair Care Ponytail Holder for Thick Thin Curly Hair(Pink Black Champagne)
Umisleep£9.41803 rev
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
WantGor£5.84827 rev
Trending
90-day click momentum12 Pcs 100% Pure Mulberry Silk Skinny Scrunchies Set Anti-Breakage Silk Hair Ties for Women & Girls Small Satin Bobbles Ponytail Holders for Thick or Thin Hair No Damage Sleep Hair Ties
ThriveMart£3.365.0★
BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
BONNET QUEEN£11.893.2★
Kitsch Satin Hair Scrunchies for Women Softer Than Silk Scrunchies for Hair - No Damage Satin Hair Ties Ponytail Holders | Ideal Gifts for Women 2pc (Blush/Charcoal)
Kitsch£6.884.6★
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta
Kitsch£6.074.6★
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
WantGor£5.844.6★
What buyers say about silk hair ties
What buyers praise and complain about, mined from review topics.What buyers love
“Theyre well made”
“Love the colours”
“So soft on the hair”
“Excellent price”
“will get the job done”
“Comfortable and easy to it hair up when in a hurry”
“I have curly hair and use these at night & they work well”
“Keeps my ponytail neat”
“Comfortable”
“Really good material and stretchy”
What buyers complain about
“Too tight”
“very overpriced”
“Shockingly cheap material”
“Stretch over time”
“Bad quality”
“snags hair occasionally”
“Don't last”
“Kinda chunky in your hair if you have thin hair like me”
“False advertisement”
“I do wish their was an option to choose the colours though”
Top return reasons
Common questions
- Is silk hair ties profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the silk hair ties niche?
- 22 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in silk hair ties?
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 0.4%.
- When does demand for silk hair ties peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the silk hair ties niche?
- Listings span £2.57–£37.15; the average listing price is £10.49 (sweet spot $15–$100). The average incumbent carries 2,066 reviews — the moat a new listing must climb.