Silk Hair Ties

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

7.3%

Market size, estimated

£108Ka year

Peak month

December1.9× the quietest month

Top search term

silk hair ties68K searches a year

Listings sell for £10.49 on average, from £2.57 to £37.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.49 that is £1K to £3K a year per listing.

Average price

£10.49under the $15 to $100 sweet spot

Price range

£2.57–£37.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #192 within Hair Styling Accessories. It carries 2,066 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#192in Hair Styling Accessories

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,066per listing

Listings tracked

35

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months