Silk Hair Ties
Silk Hair Ties shows low returns (0.4%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Silk Hair Ties profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silk Hair Ties is a £108K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Silk Hair Ties: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.5% over the last 90 days and 7.3% of searches end in a purchase.
£108K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Silk Hair Ties products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 1y ago
SILKIE x4 Set 100% Pure Mulberry Silk Black Brown Skinny Scrunchies Travel Pouch Everyday Hair Ties Elastics Hair Care Ponytail Holder No Damage
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 2,626
- Age
- 5y ago
slip Skinny Blonde Scrunchies - Back to Basics - Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair - Includes 4 Pure Silk Scrunchies - 4 Pack
- Price
- £29.10
- Rating
- 4.6/5
- Reviews
- 2,277
- Age
- 3y ago
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Beige Champagne Coffee Grey-green)
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 1y ago
Trending
90-day click momentum
12 Pcs 100% Pure Mulberry Silk Skinny Scrunchies Set Anti-Breakage Silk Hair Ties for Women & Girls Small Satin Bobbles Ponytail Holders for Thick or Thin Hair No Damage Sleep Hair Ties
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
- Price
- £11.89
- Rating
- 3.2/5
- Reviews
- 271
- Age
- 10mo ago
Kitsch Satin Hair Scrunchies for Women Softer Than Silk Scrunchies for Hair - No Damage Satin Hair Ties Ponytail Holders | Ideal Gifts for Women 2pc (Blush/Charcoal)
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 4y ago
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta
- Price
- £6.07
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 1y ago
Newest
by launch date12 Pcs 100% Pure Mulberry Silk Skinny Scrunchies Set Anti-Breakage Silk Hair Ties for Women & Girls Small Satin Bobbles Ponytail Holders for Thick or Thin Hair No Damage Sleep Hair Ties
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
- Price
- £11.89
- Rating
- 3.2/5
- Reviews
- 271
- Age
- 10mo ago
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 1y ago
Umisleep 100% Mulberry Silk Scrunchies Chic No Creases Satin Hair Bands for Women Elegant Hair Ties Softer Hair Bobbles Hair Care Ponytail Holder for Thick Thin Curly Hair(Pink Black Champagne)
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 803
- Age
- 1y ago
Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
28
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
47%
Top 20: 81%
Open market
23%
- Kitsch25%
- WantGor18%
- Silkie16%
- SLIP10%
- Lolalet4%
- kuou3%
Silk Hair Ties demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Silk Hair Ties search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- silk hair ties68K/yr
- kitsch scrunchies10K/yr
- silk bobbles for hair7K/yr
- slip hair ties8K/yr
- sleep scrunchie4K/yr
- slip scrunchies7K/yr
- silk bobbles7K/yr
- mulberry silk scrunchies6K/yr
- slip silk scrunchie5K/yr
- skinny silk scrunchies5K/yr
What reviews say buyers love and hate about Silk Hair Ties
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Theyre well made”
“Love the colours”
“So soft on the hair”
“Excellent price”
“will get the job done”
What buyers complain about
58% of reviews“Too tight”
“very overpriced”
“Shockingly cheap material”
“Stretch over time”
“Bad quality”
Silk Hair Ties return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silk Hair Ties questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
