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silicone scar patches

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 24Conversion 70Competition 14Returns 100Price range 68Avg price 73Brand share 13Review moat 43Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£14.81

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.70–£30.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,222.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Market size

Bad£69K

£69K/yr · 72K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, silicone scar patches is a £69K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

silicone scar patches market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£59K–£74K
units × avg price
Conversion rate
6.4%
Avg BSR
#50
Page quality
0%
Prime
100%
Sponsored
70%
Out of stock
2.1%
Avg brand age
32 months
Avg seller age
168 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • SCARAWAY55%
  • Target Control15%
  • Dimora13%
  • KELO-COTE6%
  • SCARFIX+6%
  • Wewell3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 41 weeks — -2.5% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top silicone scar patches search terms

  • scaraway silicone scar sheets13K/yr
  • scar away silicone gel sheets10K/yr
  • scaraway12K/yr
  • scar away8K/yr
  • silicone scar patches9K/yr
  • scar away silicone gel4K/yr
  • silicone scar patch3K/yr
  • medical grade silicone3K/yr
  • scaraway silicone scar gel3K/yr
  • silicone gel sheets4K/yr
All search terms

Top silicone scar patches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£10K30%£21K45%£31K60%£41K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about silicone scar patches

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“It stays in place even after bathing so quality is good”

Adhesion/Stickiness11%

“adheres very well”

Efficiency7%

“Does the job very well”

Advertised Vs Actual Product5%

“Works better than expected”

Value For Money5%

“Good value for money”

Ease Of Application5%

“Applies nicely”

Ease Of Use4%

“Easy to use”

Soft Feel4%

“helped smooth the area”

Allergies4%

“No allergies from it”

Absorbency3%

“Easily absorbed”

What buyers complain about

Adhesion/Stickiness17%

“Doesn't stick well”

Value For Money10%

“expensive”

Functionality-Overall8%

“Doesn't do much”

Allergies8%

“Made me break out in a rash”

Skin Health6%

“not be able to stay on my skin”

Durability5%

“It doesnt stay on long enough to work”

Ease Of Use4%

“It is also quite hard to take off”

Size-Overall3%

“i was expecting it to be just a bit bigger”

Advertised Vs Actual Product3%

“Don't trust this product”

Wrinkles2%

“Does not work for wrinkles”

Top return reasons

Size-Overall25%
Adhesion/Stickiness22%
Functionality-Overall12%
Advertised Vs Actual Product10%
Value For Money7%
Quality-Overall3%
Ingredients-Overall2%
Leak-Proof2%
Skin Health2%
Durability1%

Common questions

Is silicone scar patches profitable to sell on Amazon United Kingdom?
The niche generates £69K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).
How competitive is the silicone scar patches niche?
7 brands and 32 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in silicone scar patches?
Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.1%.
What does it cost to enter the silicone scar patches niche?
Listings span £7.70–£30.36; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.