silhouette cameo 4
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£80.67avg listing price — sweet spot $15–$100
Review moat
Good1,434.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.51–£253.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 29K searches
According to Flapen's Amazon United Kingdom niche tracking, silhouette cameo 4 is a £50K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
silhouette cameo 4 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £20K–£40K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 53%
- Out of stock
- 23.1%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
63
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- Silhouette48%
- Cricut19%
- Schwarzkopf Professional7%
- Brother7%
- Schwarzkopf6%
- WORKLION3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top silhouette cameo 4 search terms
- silhouette cameo11K/yr
- silhouette6K/yr
- silhouette cutting machine4K/yr
- silhouette cameo 45K/yr
- cameo 41K/yr
- silhouettes414/yr
Top silhouette cameo 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silhouette Portrait 4-9 inch Vinyl Cutting Machine with Studio Software PixScan Electric Tool and ES Mat Compatible SNA and IPT Enabled 50 db
Silhouette£152.244.2★178 rev
SILHOUETTE OF AMERICA AUTOBLADE for use with Cameo 4 only one size
Silhouette£11.344.5★6,340 rev
Brother ScanNCut CM300 | Smart Cutting Machine | For Paper Card Vinyl | Easy Set Up
Brother£154.374.3★346 rev
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.644.2★35 rev
Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 300 ml
Schwarzkopf Professional£5.514.6★263 rev
Newest
by launch dateCricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.6435 rev
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£215.8830 rev
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.3461 rev
Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter Die Cutting Machine for Crafting Beginner for Home & School Decor HTV Pink
LIKCUT£93.00298 rev
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
Cricut£159.36254 rev
Trending
90-day click momentumCricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£215.884.8★
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.344.2★
Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml
Schwarzkopf Professional£7.434.7★
Worklion 12x12 Cutting Mat Compatible with Silhouette Cameo 4/5/3/2/1Variety Adhesive Sticky Quilting Cutting Mats Replacement Accessories (4 StandardGrip 1LightGrip 1StrongGrip)
WORKLION£12.414.5★
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.644.2★
What buyers say about silhouette cameo 4
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Very good use every day”
“Worth the money”
“Excellent hairdpray”
“good hold elnette as good”
“Reliable and a fraction of the cost of other sets”
“the stickiness is perfect”
“does the job”
“Really good hairspray for my fine hair”
“So much lighter than the tins”
What buyers complain about
“Its dont work”
“Overall, over £200 for a box that doesn't work is staggeringly bad value”
“Not a good fit”
“No it was leaking lost half content too much time to send it back”
“don't guide the sheets in correctly which can put the cut off”
“I find the hold isn't great”
“Ive found the software has a few glitches that, if improved, could make it easier to use”
“They seem to have a three-year run of making the applications, especially connectivity, worse and worse”
“stopped working after 10 months”
“the print and cut feature never calibrated correctly and eventually dulled the blades within a few days”
Top return reasons
Common questions
- Is silhouette cameo 4 profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the silhouette cameo 4 niche?
- 10 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in silhouette cameo 4?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for silhouette cameo 4 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the silhouette cameo 4 niche?
- Listings span £5.51–£253.55; the average listing price is £80.67 (sweet spot $15–$100). The average incumbent carries 1,434 reviews — the moat a new listing must climb.