Silhouette Cameo 4
a small market ($50K/yr) — Silhouette Cameo 4 doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Silhouette Cameo 4 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silhouette Cameo 4 is a £50K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Silhouette Cameo 4: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.5% over the last 90 days and 2.2% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Silhouette Cameo 4 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Silhouette Portrait 4-9 inch Vinyl Cutting Machine with Studio Software PixScan Electric Tool and ES Mat Compatible SNA and IPT Enabled 50 db
- Price
- £152.24
- Rating
- 4.2/5
- Reviews
- 178
- Age
- 2y ago
SILHOUETTE OF AMERICA AUTOBLADE for use with Cameo 4 only one size
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 6,340
- Age
- 6y ago
Brother ScanNCut CM300 | Smart Cutting Machine | For Paper Card Vinyl | Easy Set Up
- Price
- £154.37
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 2y ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.64
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4mo ago
Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 300 ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 5y ago
Trending
90-day click momentum
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £215.88
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.34
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4mo ago
Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml
- Price
- £7.43
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 8y ago
Worklion 12x12 Cutting Mat Compatible with Silhouette Cameo 4/5/3/2/1Variety Adhesive Sticky Quilting Cutting Mats Replacement Accessories (4 StandardGrip 1LightGrip 1StrongGrip)
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 1,201
- Age
- 2y ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.64
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4mo ago
Newest
by launch dateCricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.64
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4mo ago
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £215.88
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.34
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4mo ago
Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter Die Cutting Machine for Crafting Beginner for Home & School Decor HTV Pink
- Price
- £93.00
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 1y ago
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
- Price
- £159.36
- Rating
- 4.4/5
- Reviews
- 254
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
63
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- Silhouette48%
- Cricut19%
- Schwarzkopf Professional7%
- Brother7%
- Schwarzkopf6%
- WORKLION3%
- Open — no brand owns it (4 brands, 10%)
Silhouette Cameo 4 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top Silhouette Cameo 4 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- silhouette cameo11K/yr
- silhouette6K/yr
- silhouette cutting machine4K/yr
- silhouette cameo 45K/yr
- cameo 41K/yr
- silhouettes414/yr
What reviews say buyers love and hate about Silhouette Cameo 4
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent product”
“Very good use every day”
“Worth the money”
“Excellent hairdpray”
“good hold elnette as good”
What buyers complain about
69% of reviews“Its dont work”
“Overall, over £200 for a box that doesn't work is staggeringly bad value”
“Not a good fit”
“No it was leaking lost half content too much time to send it back”
“don't guide the sheets in correctly which can put the cut off”
Silhouette Cameo 4 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silhouette Cameo 4 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
