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Silhouette Cameo 4

Fail

Shoppers spend an estimated $50K a year here, so Silhouette Cameo 4 is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£50K/yr29K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
61%top-5 click share · 10 brands · 63 sellers

Flapen Score

Silhouette Cameo 4 against its category

The dotted line is the Beauty average. Past it, Silhouette Cameo 4 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silhouette Cameo 4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silhouette Cameo 4 29K times last year and spent an estimated £50K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
2.2%
Market size, estimated
£50Ka year
Peak month
November2.1× the quietest month
Top search term
silhouette cameo11K searches a year

02 · Price

A sale here is worth £80.67.

Listings sell for £80.67 on average, from £5.51 to £253.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £80.67 that is £0 to £8K a year per listing.

Average price
£80.67inside the $15 to $100 sweet spot
Price range
£5.51–£253.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #59 within Styling Products. It carries 1,434 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
84%
Out of stock, average day
23.1%
Average rank
#59in Styling Products
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,434per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Silhouette Cameo 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

63

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

10%

  • Brand 148%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Silhouette Cameo 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Silhouette Cameo 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silhouette cameo11K/yr
  • silhouette6K/yr
  • silhouette cutting machine4K/yr
  • silhouette cameo 45K/yr
  • cameo 41K/yr
  • silhouettes414/yr

Reviews and returns

What reviews say buyers love and hate about Silhouette Cameo 4

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Its dont work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Silhouette Cameo 4 questions

Answered from the same tracked data.