Silhouette Cameo 4
FailShoppers spend an estimated $50K a year here, so Silhouette Cameo 4 is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £50K/yr29K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 63 sellers
Flapen Score
Silhouette Cameo 4 against its category
The dotted line is the Beauty average. Past it, Silhouette Cameo 4 is stronger. Inside it, weaker.
Market
The Silhouette Cameo 4 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silhouette Cameo 4 29K times last year and spent an estimated £50K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £50Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- silhouette cameo11K searches a year
02 · Price
A sale here is worth £80.67.
Listings sell for £80.67 on average, from £5.51 to £253.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £80.67 that is £0 to £8K a year per listing.
- Average price
- £80.67inside the $15 to $100 sweet spot
- Price range
- £5.51–£253.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #59 within Styling Products. It carries 1,434 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 84%
- Out of stock, average day
- 23.1%
- Average rank
- #59in Styling Products
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,434per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Silhouette Cameo 4 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silhouette Portrait 4-9 inch Vinyl Cutting Machine with Studio Software PixScan Electric Tool and ES Mat Compatible SNA and IPT Enabled 50 db
- Price
- £152.24
- Rating
- 4.2/5
- Reviews
- 178
- Age
- 2y ago

SILHOUETTE OF AMERICA AUTOBLADE for use with Cameo 4 only one size
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 6,340
- Age
- 6y ago

Brother ScanNCut CM300 | Smart Cutting Machine | For Paper Card Vinyl | Easy Set Up
- Price
- £154.37
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 2y ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.64
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4mo ago

Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 300 ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 5y ago
Trending
estimated 90-day click momentum
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £215.88
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.34
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4mo ago

Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml
- Price
- £7.43
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 8y ago

Worklion 12x12 Cutting Mat Compatible with Silhouette Cameo 4/5/3/2/1Variety Adhesive Sticky Quilting Cutting Mats Replacement Accessories (4 StandardGrip 1LightGrip 1StrongGrip)
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 1,201
- Age
- 2y ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.64
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4mo ago
Newest
by launch date
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.64
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £215.88
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.34
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4mo ago

Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter Die Cutting Machine for Crafting Beginner for Home & School Decor HTV Pink
- Price
- £93.00
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 1y ago

Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
- Price
- £159.36
- Rating
- 4.4/5
- Reviews
- 254
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
63
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
10%
- Silhouette48%
- Cricut19%
- Schwarzkopf Professional7%
- Brother7%
- Schwarzkopf6%
- WORKLION3%
- Open — no brand owns it (4 brands, 10%)
Demand
Silhouette Cameo 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Silhouette Cameo 4 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silhouette cameo11K/yr
- silhouette6K/yr
- silhouette cutting machine4K/yr
- silhouette cameo 45K/yr
- cameo 41K/yr
- silhouettes414/yr
Reviews and returns
What reviews say buyers love and hate about Silhouette Cameo 4
We read the reviews and the return reasons for every product selling here.
“Its dont work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silhouette Cameo 4 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









