How competitive is the Si Perfume for Women niche on Amazon United Kingdom?

3 brands and 66 sellers compete in Si Perfume for Women on Amazon United Kingdom. The top 5 Si Perfume for Women products take 67% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Si Perfume for Women?

Si Perfume for Women buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Si Perfume for Women niche?

Si Perfume for Women sells for £54.01 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.11–£93.77. The average incumbent carries 944 reviews — the moat a new listing must climb.

Si Perfume for Women

brand-locked demand (top 5 brands take 100% of clicks) — Si Perfume for Women doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Si Perfume for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Si Perfume for Women is a £189K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Si Perfume for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 3.0% of searches end in a purchase.

£189K

revenue / yr

Units sold / yr4K

Search volume / yr-7.6%116K

Conversion rate3.0%

Avg price£54.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 66

Top-5 product click share67%

Open market0%

Avg brand age91 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Si Perfume for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Si by Giorgio Armani Eau de Parfum For Women 100ml

Price: £80.68
Rating: 4.7/5
Reviews: 3,328
Age: 13y ago

Giorgio Armani Si Eau De Perfume Spray Handbag Bottle Fresh 15 ml (Pack of 1)

Price: £23.88
Rating: 4.5/5
Reviews: 1,220
Age: 8y ago

Giorgio Armani SI Eau De Parfum Spray 50ml (1.7 Fl.Oz) EDP Perfume

Price: £58.13
Rating: 4.7/5
Reviews: 2,678
Age: 14y ago

Emporio Armani SI PASSIONE EDP 100ml (Pack of 1)

Price: £81.59
Rating: 4.6/5
Reviews: 1,873
Age: 8y ago

Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)

Price: £58.53
Rating: 4.9/5
Reviews: 21
Age: 1y ago

Newest

by launch date

Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)

Price: £58.53
Rating: 4.9/5
Reviews: 21
Age: 1y ago

Giorgio Armani Si Eau de Parfum Intense 50 ml

Price: £61.39
Rating: 4.6/5
Reviews: 31
Age: 1y ago

GIORGIO ARMANI Si Eau de Parfum Intense 30 ml

Price: £48.61
Rating: 4.5/5
Reviews: 75
Age: 2y ago

Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)

Price: £59.42
Rating: 4.6/5
Reviews: 41
Age: 4y ago

Si - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Divine (100ml)

Price: £16.11
Rating: 4.1/5
Reviews: 139
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Armani Beauty85%
GIORGIO ARMANI12%
Amour Scents3%
Open — no brand owns it (0%)

Si Perfume for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR3.0%Products14Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews944Avg BSR#1,444

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Top Si Perfume for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

si perfume for women44K/yr -0.5%2.9% conv.
armani si perfume for women18K/yr -11.2%2.7% conv.
armani si14K/yr -7.0%2.3% conv.
si perfume14K/yr -9.0%2.6% conv.
giorgio armani si perfume8K/yr -21.7%3.1% conv.
si armani perfume for women5K/yr +6.3%3.2% conv.
si passione perfume for women3K/yr -9.5%2.6% conv.
giorgio armani si5K/yr -10.7%0.7% conv.
si giorgio armani3K/yr -54.3%2.4% conv.
si perfume for women gift set608/yr -11.5%0.0% conv.

What reviews say buyers love and hate about Si Perfume for Women

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Smell77%

“Best brand best perfume”

Durability8%

“Light and lasting”

Quality-Overall5%

“Beautiful product”

Value For Money2%

“Great deal”

Soft Feel2%

“Make you feel good all over”

What buyers complain about

80% of reviews

Smell25%

“It had a different smell from the one I used before”

Size-Overall15%

“Big bottle”

Advertised Vs Actual Product10%

“But not the same”

Leak-Proof10%

“The Item came broken and leaking”

Quality-Overall10%

“Poor quality”

Si Perfume for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

44%

2Value For Money

17%

3Leak-Proof

11%

4Advertised Vs Actual Product

11%

5Size-Overall

11%

Common Si Perfume for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Si Perfume for Women 42/100 on Amazon United Kingdom — Skip it. The niche generates £189K/yr across 14 tracked products. Search demand moved -7.6% over the last 90 days.