si perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible£16.11–£93.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£54.01avg listing price — sweet spot $15–$100
Review moat
Good943.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 116K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, si perfume for women is a £189K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
si perfume for women market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £162K–£216K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,444
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Armani Beauty85%
- GIORGIO ARMANI12%
- Amour Scents3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Top si perfume for women search terms
- si perfume for women44K/yr
- armani si perfume for women18K/yr
- armani si14K/yr
- si perfume14K/yr
- giorgio armani si perfume8K/yr
- si armani perfume for women5K/yr
- si passione perfume for women3K/yr
- giorgio armani si5K/yr
- si giorgio armani3K/yr
- si perfume for women gift set608/yr
Top si perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Si by Giorgio Armani Eau de Parfum For Women 100ml
Armani Beauty£80.684.7★3,328 rev
Giorgio Armani Si Eau De Perfume Spray Handbag Bottle Fresh 15 ml (Pack of 1)
Armani Beauty£23.884.5★1,220 rev
Giorgio Armani SI Eau De Parfum Spray 50ml (1.7 Fl.Oz) EDP Perfume
Armani Beauty£58.134.7★2,678 rev
Emporio Armani SI PASSIONE EDP 100ml (Pack of 1)
Armani Beauty£81.594.6★1,873 rev
Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
GIORGIO ARMANI£58.534.9★21 rev
Newest
by launch dateGiorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
GIORGIO ARMANI£58.5321 rev
Giorgio Armani Si Eau de Parfum Intense 50 ml
Armani Beauty£61.3931 rev
GIORGIO ARMANI Si Eau de Parfum Intense 30 ml
Armani Beauty£48.6175 rev
Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
GIORGIO ARMANI£59.4241 rev
Si - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Divine (100ml)
Amour Scents£16.11139 rev
Trending
90-day click momentum
Armani SI PASSIONE INTENSE EDP V100ML
Armani Beauty£93.774.4★
GIORGIO ARMANI Si Eau de Parfum Intense 30 ml
Armani Beauty£48.614.5★
Giorgio Armani Si Passione 15ml
Armani Beauty£23.944.5★
Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
GIORGIO ARMANI£58.534.9★
Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
GIORGIO ARMANI£59.424.6★
What buyers say about si perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Best brand best perfume”
“Light and lasting”
“Beautiful product”
“Great deal”
“Make you feel good all over”
What buyers complain about
“It had a different smell from the one I used before”
“Big bottle”
“But not the same”
“The Item came broken and leaking”
“Poor quality”
“it's not as long-lasting”
“doesnt feel very soothing and intimate”
Top return reasons
Common questions
- Is si perfume for women profitable to sell on Amazon United Kingdom?
- The niche generates £189K/yr across 14 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the si perfume for women niche?
- 3 brands and 66 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in si perfume for women?
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for si perfume for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the si perfume for women niche?
- Listings span £16.11–£93.77; the average listing price is £54.01 (sweet spot $15–$100). The average incumbent carries 944 reviews — the moat a new listing must climb.