Is Si profitable to sell on Amazon United Kingdom?

Flapen scores Si 35 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £102K a year across 14 tracked products. Search demand grew -18.3% in the last 90 days.

How competitive is the Si niche on Amazon United Kingdom?

3 brands and 66 sellers compete in Si on Amazon United Kingdom. The top 5 Si products take 70% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Si?

Si buyers on Amazon United Kingdom complain most about Smell, Size-Overall, and Advertised Vs Actual Product. An estimated 0.7% of orders come back.

When does demand for Si peak?

Search demand for Si on Amazon United Kingdom is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Si niche?

Si sells for £54.01 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £16.11 to £93.77. The average product has 944 reviews, the count a new listing must catch up to.

Si

Fail

The top 5 brands take 100% of clicks, so Si is a Fail.

Filters High Price

Flapen Score: 35
35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size: £102K/yr2.1M searches / yr
90-day growth: -18.3%search demand this quarter
Competition: 70%top-5 click share · 3 brands · 66 sellers

Flapen Score

Si against its category

The dotted line is the Beauty average. Past it, Si is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Si market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Si 2.1M times last year and spent an estimated £102K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: -18.3%
Conversion, latest week: 0.1%
Market size, estimated: £102Ka year
Peak month: January1.5× the quietest month
Top search term: si perfume for women44K searches a year

02 · Price

A sale here is worth £54.01.

Listings sell for £54.01 on average, from £16.11 to £93.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £54.01 that is £14K to £27K a year per listing.

Average price: £54.01inside the $15 to $100 sweet spot
Price range: £16.11–£93.77
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: £14K–£27K
Returns: 0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,444 within Fragrances. It carries 944 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 29%
Prime listings: 71%
Out of stock, average day: 0.0%
Average rank: #1,444in Fragrances
Average rating: 4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews: 944per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 85 months

Products

Top Si products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 183%
Brand 213%
Brand 34%
Open — no brand owns it (0%)

Demand

Si search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Si search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

si perfume for women44K/yr -0.5%2.9% conv.
armani si perfume for women18K/yr -11.2%2.7% conv.
armani si14K/yr -7.0%2.3% conv.
si perfume14K/yr -9.0%2.6% conv.
giorgio armani si perfume8K/yr -21.7%3.1% conv.
armani si perfume6K/yr -20.3%1.7% conv.
si armani perfume for women5K/yr +6.3%3.2% conv.
giorgio armani si5K/yr -10.7%0.7% conv.
si perfume for women 100ml4K/yr -28.4%2.1% conv.
si giorgio armani3K/yr -54.3%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Si

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”

25%of negative reviews mention “Smell”

0.7%of orders come back

“It had a different smell from the one I used before”

A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Si questions

Answered from the same tracked data.

Categories