- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £102K/yr2.1M searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 70%top-5 click share · 3 brands · 66 sellers
Flapen Score
Si against its category
The dotted line is the Beauty average. Past it, Si is stronger. Inside it, weaker.
Market
The Si market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Si 2.1M times last year and spent an estimated £102K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £102Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- si perfume for women44K searches a year
02 · Price
A sale here is worth £54.01.
Listings sell for £54.01 on average, from £16.11 to £93.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £54.01 that is £14K to £27K a year per listing.
- Average price
- £54.01inside the $15 to $100 sweet spot
- Price range
- £16.11–£93.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £14K–£27K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,444 within Fragrances. It carries 944 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #1,444in Fragrances
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 944per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Si products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Si by Giorgio Armani Eau de Parfum For Women 100ml
- Price
- £80.68
- Rating
- 4.7/5
- Reviews
- 3,328
- Age
- 13y ago

Giorgio Armani Si Eau De Perfume Spray Handbag Bottle Fresh 15 ml (Pack of 1)
- Price
- £23.88
- Rating
- 4.5/5
- Reviews
- 1,220
- Age
- 8y ago

Giorgio Armani SI Eau De Parfum Spray 50ml (1.7 Fl.Oz) EDP Perfume
- Price
- £58.13
- Rating
- 4.7/5
- Reviews
- 2,678
- Age
- 14y ago

Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
- Price
- £58.53
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 1y ago

Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
- Price
- £59.42
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 4y ago
Trending
estimated 90-day click momentum
Armani SI PASSIONE INTENSE EDP V100ML
- Price
- £93.77
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 6y ago

GIORGIO ARMANI Si Eau de Parfum Intense 30 ml
- Price
- £48.61
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago

Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
- Price
- £58.53
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 1y ago

Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
- Price
- £59.42
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 4y ago

Giorgio Armani Si Passione 15ml
- Price
- £23.94
- Rating
- 4.5/5
- Reviews
- 1,212
- Age
- 7y ago
Newest
by launch date
Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
- Price
- £58.53
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 1y ago

Giorgio Armani Si Eau de Parfum Intense 50 ml
- Price
- £61.39
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago

GIORGIO ARMANI Si Eau de Parfum Intense 30 ml
- Price
- £48.61
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago

Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
- Price
- £59.42
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 4y ago

Si - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Divine (100ml)
- Price
- £16.11
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
66
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Armani Beauty83%
- GIORGIO ARMANI13%
- Amour Scents4%
- Open — no brand owns it (0%)
Demand
Si search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Si search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- si perfume for women44K/yr
- armani si perfume for women18K/yr
- armani si14K/yr
- si perfume14K/yr
- giorgio armani si perfume8K/yr
- armani si perfume6K/yr
- si armani perfume for women5K/yr
- giorgio armani si5K/yr
- si perfume for women 100ml4K/yr
- si giorgio armani3K/yr
Reviews and returns
What reviews say buyers love and hate about Si
We read the reviews and the return reasons for every product selling here.
“It had a different smell from the one I used before”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Si questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









