Shu Uemura Eyelash Curlers
FailThe top 5 brands take 100% of clicks, so Shu Uemura Eyelash Curlers is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £349K/yr229K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 77 sellers
Flapen Score
Shu Uemura Eyelash Curlers against its category
The dotted line is the Beauty average. Past it, Shu Uemura Eyelash Curlers is stronger. Inside it, weaker.
Market
The Shu Uemura Eyelash Curlers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shu Uemura Eyelash Curlers 229K times last year and spent an estimated £349K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £349Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- shiseido eyelash curler80K searches a year
02 · Price
A sale here is worth £18.15.
Listings sell for £18.15 on average, from £4.88 to £57.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £18.15 that is £14K to £18K a year per listing.
- Average price
- £18.15inside the $15 to $100 sweet spot
- Price range
- £4.88–£57.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #116 within Tools & Accessories. It carries 8,057 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #116in Tools & Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,057per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Shu Uemura Eyelash Curlers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shiseido 213 Eyelash Curler with Free Refill by Shiseido
- Price
- £14.43
- Rating
- 4.1/5
- Reviews
- 787
- Age
- 12y ago

Shiseido SMK EYELASH CURLER
- Price
- £20.01
- Rating
- 4.2/5
- Reviews
- 6,573
- Age
- 13y ago

Tweezerman Classic Lash Curler for a Wide-Awake Lifted Look for and Effortless Curl Thick Rounded Silicone Hypoallergenic Pads 3 Replacement Pads Included (Pack of 1)
- Price
- £13.18
- Rating
- 4.4/5
- Reviews
- 16,477
- Age
- 18y ago

Tweezerman Rose Gold Lash Curler for a Wide-Awake Lifted Look for and Effortless Curl Thick Rounded Silicone Hypoallergenic Pads 3 Replacement Pads Included (Pack of 1)
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 16,477
- Age
- 8y ago

SHISEIDO MAQuillAGE Edge Free Eyelash Curler
- Price
- £14.62
- Rating
- 4.2/5
- Reviews
- 1,008
- Age
- 13y ago
Trending
estimated 90-day click momentum
Tweezerman Rose Gold Lash Curler for a Wide-Awake Lifted Look for and Effortless Curl Thick Rounded Silicone Hypoallergenic Pads 3 Replacement Pads Included (Pack of 1)
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 16,477
- Age
- 8y ago

Shiseido taiseido curler and one silicone refill pad
- Price
- £19.63
- Rating
- 4.2/5
- Reviews
- 963
- Age
- 13y ago

Shiseido SMK EYELASH CURLER
- Price
- £20.01
- Rating
- 4.2/5
- Reviews
- 6,573
- Age
- 13y ago

Shiseido SKN BNF WRI SMO DAY CR SPF 25
- Price
- £57.45
- Rating
- 4.7/5
- Reviews
- 1,609
- Age
- 7y ago

e.l.f. Pro Eyelash Curler Strong Contoured Lifting Creates Long Lasting Eye-Opening Voluminous Lashes Includes Additional Rubber Replacement Pad Gunmetal 84067
- Price
- £4.88
- Rating
- 4.4/5
- Reviews
- 23,387
- Age
- 6y ago
Newest
by launch date
e.l.f. Pro Eyelash Curler Strong Contoured Lifting Creates Long Lasting Eye-Opening Voluminous Lashes Includes Additional Rubber Replacement Pad Gunmetal 84067
- Price
- £4.88
- Rating
- 4.4/5
- Reviews
- 23,387
- Age
- 6y ago

TWEEZERMAN Eyelash Curler Classic Eye Curler Stainless Steel Bell Bottom Blue
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 6y ago

Shiseido SKN BNF WRI SMO DAY CR SPF 25
- Price
- £57.45
- Rating
- 4.7/5
- Reviews
- 1,609
- Age
- 7y ago

Tweezerman Rose Gold Lash Curler for a Wide-Awake Lifted Look for and Effortless Curl Thick Rounded Silicone Hypoallergenic Pads 3 Replacement Pads Included (Pack of 1)
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 16,477
- Age
- 8y ago

Tweezerman Neon Great Grip Eyelash Curler Pink
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 4,449
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
77
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Shiseido53%
- Tweezerman36%
- MAQUILLAGE7%
- e.l.f.4%
Demand
Shu Uemura Eyelash Curlers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Shu Uemura Eyelash Curlers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shiseido eyelash curler80K/yr
- shiseido56K/yr
- tweezerman eyelash curlers47K/yr
- shu uemura eyelash curler8K/yr
- tweezerman eyelash curler12K/yr
- eyelash curler shiseido7K/yr
- shisedo eyelash curler6K/yr
- eyelash curler tweezerman6K/yr
- shiseido face cream4K/yr
- surratt eyelash curler1K/yr
Reviews and returns
What reviews say buyers love and hate about Shu Uemura Eyelash Curlers
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shu Uemura Eyelash Curlers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









