shower hair brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£257K£257K/yr · 503K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Review moat
Bad29,410.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.44–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shower hair brush is a £257K/yr Amazon United Kingdom market (503K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
shower hair brush market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £201K–£268K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.6%
- Avg brand age
- 34 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Wet Brush94%
- Nature Spell3%
- Ninabella2%
- Wet Brush Pro2%
Demand
Weekly Amazon search volume, last 37 weeks — -6.4% search growth over the last 90 days.Top shower hair brush search terms
- wet brush302K/yr
- wet hair brush50K/yr
- wet brush detangler42K/yr
- shower hair brush18K/yr
- wetbrush17K/yr
- wet brush pro16K/yr
- wet hair brush detangler12K/yr
- wet brush original detangler6K/yr
- wet hairbrush6K/yr
- wetbrush detangler brush6K/yr
Top shower hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Black
Wet Brush£5.554.7★27,017 rev
WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Purple
Wet Brush£5.624.7★102,552 rev
WetBrush Speed Dry Detangler with Heat Resistant Heatflex Bristles and Open Vent Design to Dry Hair Faster For All Hair Types Black
Wet Brush£6.754.6★16,651 rev
WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Aqua
Wet Brush£6.584.7★102,552 rev
Wet Brush Speed Dry Detangler (Pink)- Ergonomic Heat Flex Bristles Blow Dry Detangling Knots Snag Anti-Static Brush for All Hair Type
Wet Brush£7.024.6★16,651 rev
Newest
by launch date
Nature Spell FlexiFlow Detangling Hair Brush for All Hair Types Purple
Nature Spell£6.601,386 rev
Wet Brush Hello Kitty and Friends Original Detangler - Kuromi
Wet Brush£6.55355 rev
Wetbrush Original Detangler with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Does Not Rip Hair For All Hair Types Pink & Purple BUNDLE
Wet Brush£6.4533 rev
Wet Brush Original Detangler Brush - Colour Wash Stripes - All Hair Types - Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease - Pain-Free Comb for Men Women Boys and Girls
Wet Brush£7.392,141 rev
Wet Brush Original Detangler Brush Sky All Hair Types Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease Pain-Free Comb for Men Women Boys and Girls
Wet Brush£6.92102,552 rev
Trending
90-day click momentum
Ninabella Detangling Hair Brush for Women & Men - Does not Pull Removes Tangles Brushes for Straight Curly & Wet Hair - Detangle Brush - Unique Spiral Hairbrush Mint Green
Ninabella£6.664.7★
Wetbrush Original Detangler with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Does Not Rip Hair For All Hair Types Pink & Purple BUNDLE
Wet Brush£6.454.7★
WetBrush Shower Detangler Brush with Ultra Soft Intelliflex Bristles to Prevent Breakage and Split Ends Wet Brush Detangler Is Gentle on Hair For All Hair Types Pink Glitter
Wet Brush£5.454.3★
Nature Spell FlexiFlow Detangling Hair Brush for All Hair Types Purple
Nature Spell£6.604.7★
WetBrush Shower Detangler Brush with Ultra Soft Intelliflex Bristles to Prevent Breakage and Split Ends Wet Brush Detangler Is Gentle on Hair For All Hair Types Purple Glitter
Wet Brush£5.444.3★
What buyers say about shower hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good solid brush”
“they're always well made”
“Great product, glides through the hair”
“Good price”
“Easy for wavy hair”
“The hair brush is great”
“it works well wet or dry”
“It's gentler”
“Detangles with ease”
“Cute colour”
What buyers complain about
“it broke in half while brushing my hair”
“It pulls at the hair i would of gave half of star if it allowed me”
“Cheap product”
“Doesn't detangle thick hair”
“Excellent brush for long hair both when wet and dry”
“Received item and a bit disappointed that for the cost it felt cheap plastic”
“Wasn't strong enough as it broken down after just over a month of use”
“Thin and flimsy bristles that bend melt and warp with the heat from your hairdryer from first use”
“it just slides through”
“It's not suitable for her hair”
Top return reasons
Common questions
- Is shower hair brush profitable to sell on Amazon United Kingdom?
- The niche generates £257K/yr across 18 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the shower hair brush niche?
- 4 brands and 70 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shower hair brush?
- Top complaints mined from reviews: Durability, Hair Related, Quality-Overall. The return rate is 0.4%.
- What does it cost to enter the shower hair brush niche?
- Listings span £5.44–£8.35; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 29,410 reviews — the moat a new listing must climb.