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Shower Gel Refill

Fail

The top 5 brands take 90% of clicks, so Shower Gel Refill is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£137K/yr173K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
57%top-5 click share · 9 brands · 83 sellers

Flapen Score

Shower Gel Refill against its category

The dotted line is the Beauty average. Past it, Shower Gel Refill is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Gel Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Gel Refill 173K times last year and spent an estimated £137K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
6.4%
Market size, estimated
£137Ka year
Peak month
July1.4× the quietest month
Top search term
shower gel refill67K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £3.26 to £26.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.32 that is £3K to £6K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£3.26–£26.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #106 within Bath & Body. It carries 1,312 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#106in Bath & Body
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,312per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Shower Gel Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

83

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

6%

  • Brand 133%
  • Brand 223%
  • Brand 315%
  • Brand 411%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Shower Gel Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shower Gel Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower gel refill67K/yr
  • body wash refill27K/yr
  • shower gel refill pouch15K/yr
  • shower gel 5l12K/yr
  • faith in nature body wash 5l8K/yr
  • body wash 5l8K/yr
  • refill shower gel6K/yr
  • 5l shower gel6K/yr
  • 5l body wash6K/yr
  • faith in nature 5l7K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Gel Refill

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
26%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“arrived leaking”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Shower Gel Refill questions

Answered from the same tracked data.