shower gel refill
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,312.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Price range
Okay£3.26–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Okay£137K£137K/yr · 173K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shower gel refill is a £137K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shower gel refill market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £123K–£154K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 0.3%
- Avg brand age
- 61 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
83
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
6%
- by Amazon33%
- FAITH IN NATURE23%
- Original Source15%
- 2WORK11%
- Miniml9%
- SANCTUARY3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top shower gel refill search terms
- shower gel refill67K/yr
- body wash refill27K/yr
- shower gel refill pouch15K/yr
- shower gel 5l12K/yr
- faith in nature body wash 5l8K/yr
- body wash 5l8K/yr
- refill shower gel6K/yr
- 5l shower gel6K/yr
- 5l body wash6K/yr
- faith in nature 5l7K/yr
Top shower gel refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Almond & Orange Shower Gel Refill 2 x 1000ml
by Amazon£3.724.2★1,235 rev
Original Source Coconut and Shea Butter Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
Original Source£7.524.7★261 rev
2Work Coconut Body Wash Mild Formula 5 Litre Bulk Bottle 2W01072
2WORK£9.034.5★713 rev
Faith In Nature Natural Grapefruit & Orange Body Wash Energising Shower Gel Vegan & Cruelty Free No SLS or Parabens 2.5L Refill
FAITH IN NATURE£11.824.6★931 rev
Original Source Mint & Tea Tree Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
Original Source£7.184.7★261 rev
Newest
by launch dateOriginal Source Coconut and Shea Butter Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
Original Source£7.52261 rev
Original Source Mint & Tea Tree Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
Original Source£7.18261 rev
Method Body Wash Pure Peace Shower Gel Peony Rose Water And Pink Sea Salt Scent Pack of 1 532ml.
Method£3.75958 rev
by Amazon Almond & Orange Shower Gel Refill 2 x 1000ml
by Amazon£3.721,235 rev
by Amazon Men Sport 3in1 Shower Gel Refill 2 x 1000ml
by Amazon£4.98706 rev
Trending
90-day click momentum
by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml
by Amazon£3.264.4★
Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Tea Tree and Mint Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub
Miniml£21.134.4★
Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Pink Grapefruit and Aloe Vera Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub
Miniml£22.974.4★
Original Source Mint & Tea Tree Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
Original Source£7.184.7★
by Amazon Almond & Orange Shower Gel Refill 2 x 1000ml
by Amazon£3.724.2★
What buyers say about shower gel refill
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Excellent value for money”
“Fair quality for the price”
“Lathers well, smells fresh”
“Gentle on skin”
“doesnt dry my skin out”
“clean without drying”
“Perfect for filling up wall mounted shower dispenser”
“Good for sensitive skin”
“Minty fresh”
What buyers complain about
“arrived leaking”
“The smell is very unpleasant”
“makes my skin itch”
“Yes it is more expensive”
“it doesnt provide enough moisture”
“Couple of ingredients Im not happy with”
“My skin was red and sore and my skin also started to peel”
“Not 1000ml”
“Product quality/performance lacking”
“Its not worth the risk”
Top return reasons
Common questions
- Is shower gel refill profitable to sell on Amazon United Kingdom?
- The niche generates £137K/yr across 19 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the shower gel refill niche?
- 9 brands and 83 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in shower gel refill?
- Top complaints mined from reviews: Leak-Proof, Smell, Allergies. The return rate is 0.1%.
- When does demand for shower gel refill peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the shower gel refill niche?
- Listings span £3.26–£26.05; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.