Shower Gel Refill
brand-locked demand (top 5 brands take 90% of clicks) — Shower Gel Refill doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Shower Gel Refill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shower Gel Refill is a £137K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Shower Gel Refill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.4% over the last 90 days and 6.4% of searches end in a purchase.
£137K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Shower Gel Refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Almond & Orange Shower Gel Refill 2 x 1000ml
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 1,235
- Age
- 2y ago
Original Source Coconut and Shea Butter Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
- Price
- £7.52
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 1y ago
2Work Coconut Body Wash Mild Formula 5 Litre Bulk Bottle 2W01072
- Price
- £9.03
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 8y ago
Faith In Nature Natural Grapefruit & Orange Body Wash Energising Shower Gel Vegan & Cruelty Free No SLS or Parabens 2.5L Refill
- Price
- £11.82
- Rating
- 4.6/5
- Reviews
- 931
- Age
- 4y ago
Original Source Mint & Tea Tree Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
- Price
- £7.18
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 1y ago
Trending
90-day click momentum
by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 1,835
- Age
- 2y ago
Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Tea Tree and Mint Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub
- Price
- £21.13
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 4y ago
Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Pink Grapefruit and Aloe Vera Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub
- Price
- £22.97
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 4y ago
Original Source Mint & Tea Tree Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
- Price
- £7.18
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 1y ago
by Amazon Almond & Orange Shower Gel Refill 2 x 1000ml
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 1,235
- Age
- 2y ago
Newest
by launch dateOriginal Source Coconut and Shea Butter Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
- Price
- £7.52
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 1y ago
Original Source Mint & Tea Tree Shower Gel with 100% Natural Fragrance Vegan Shower Gel Paraben Free Body Shower Wash Multipack of 3 x 1000ml
- Price
- £7.18
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 1y ago
Method Body Wash Pure Peace Shower Gel Peony Rose Water And Pink Sea Salt Scent Pack of 1 532ml.
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 2y ago
by Amazon Almond & Orange Shower Gel Refill 2 x 1000ml
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 1,235
- Age
- 2y ago
by Amazon Men Sport 3in1 Shower Gel Refill 2 x 1000ml
- Price
- £4.98
- Rating
- 4.2/5
- Reviews
- 706
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
83
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
6%
- by Amazon33%
- FAITH IN NATURE23%
- Original Source15%
- 2WORK11%
- Miniml9%
- SANCTUARY3%
- Open — no brand owns it (3 brands, 6%)
Shower Gel Refill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Shower Gel Refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shower gel refill67K/yr
- body wash refill27K/yr
- shower gel refill pouch15K/yr
- shower gel 5l12K/yr
- faith in nature body wash 5l8K/yr
- body wash 5l8K/yr
- refill shower gel6K/yr
- 5l shower gel6K/yr
- 5l body wash6K/yr
- faith in nature 5l7K/yr
What reviews say buyers love and hate about Shower Gel Refill
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great smell”
“Excellent value for money”
“Fair quality for the price”
“Lathers well, smells fresh”
“Gentle on skin”
What buyers complain about
68% of reviews“arrived leaking”
“The smell is very unpleasant”
“makes my skin itch”
“Yes it is more expensive”
“it doesnt provide enough moisture”
Shower Gel Refill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shower Gel Refill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
