shower gel pump
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,145.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay£193K£193K/yr · 249K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Price range
Bad£3.64–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shower gel pump is a £193K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shower gel pump market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £176K–£212K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Old Spice83%
- LUX12%
- L’Oréal Paris men expert3%
- Palmolive2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.8×
Top shower gel pump search terms
- old spice shower gel104K/yr
- lux25K/yr
- shower gel pump15K/yr
- lux body wash15K/yr
- lux shower gel12K/yr
- shower gel with pump9K/yr
- pump shower gel7K/yr
- body wash pump8K/yr
- old spice body wash8K/yr
- 1l shower gel7K/yr
Top shower gel pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Spice Captain Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
Old Spice£4.254.7★8,014 rev
Old Spice Deep Sea Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
Old Spice£4.734.7★2,485 rev
Old Spice Night Panther Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
Old Spice£5.034.6★2,593 rev
Old Spice Cold Spice Mens Shower Gel & Shampoo Face and Body Wash for Men 1000ml Value Pack Cool Mint Perfume
Old Spice£4.874.4★48 rev
Old Spice Rockstar Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
Old Spice£4.984.6★501 rev
Newest
by launch dateOld Spice Cold Spice Mens Shower Gel & Shampoo Face and Body Wash for Men 1000ml Value Pack Cool Mint Perfume
Old Spice£4.8748 rev
Lux Body Wash Magical Orchid Body Wash 1L (1 Pack) & Charming Peony BodyWash 1L (1 Pack) (Total 2 Packs)
LUX£11.6444 rev
Lux Magical Orchid Body Wash 1L (1 Pack) & Secret Poppy BodyWash 1L (1 Pack) & Lux Charming Peony Body Wash 1L (1Pack) (Total 3 Packs)
LUX£16.41900 rev
Old Spice Rockstar Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
Old Spice£4.98501 rev
LUX Body Wash Magical Orchid with Juniper Oil - Gentle & Soothing Skin Care Nourishing Body Cleanser Aromatic Bath Soap Shower Gift for Women - Single pack 1L
LUX£7.77900 rev
Trending
90-day click momentumOld Spice Cold Spice Mens Shower Gel & Shampoo Face and Body Wash for Men 1000ml Value Pack Cool Mint Perfume
Old Spice£4.874.4★
Lux Body Wash Magical Orchid Body Wash 1L (1 Pack) & Charming Peony BodyWash 1L (1 Pack) (Total 2 Packs)
LUX£11.644.9★
Lux Magical Orchid Body Wash 1L (1 Pack) & Secret Poppy BodyWash 1L (1 Pack) & Lux Charming Peony Body Wash 1L (1Pack) (Total 3 Packs)
LUX£16.414.6★
Palmolive Naturals Shower Gel Milk and Honey Shower Cream with plant based Moisturising Milk Dermatologically Tested Body Wash for All Skin Types 750ml Pump Bottle 4 Pack
Palmolive£8.544.8★
Old Spice Captain Shower Gel & Shampoo for Men 675 ml 3-in-1 Body-Hair-Face Wash Long-Lasting Fresh
Old Spice£3.644.6★
What buyers say about shower gel pump
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“Excellent value”
“Value to quality ratio is unmatched with this”
“loads of lather”
“will shaped so it fits in nicely”
“Does the job”
“lasts for ages”
“my skin feels so soft”
“Easy to use”
“leaves you feeling genuinely clean without drying your skin”
What buyers complain about
“no smell”
“I found the bottle too big”
“Itchy”
“Quality control issues”
“made my skin dry”
“I found out that the brand is not fully cruelty-free”
“Pump broken”
“It doesn't lather well as a soap”
“lasted 3 months so far”
“the bottle was leaky”
Top return reasons
Common questions
- Is shower gel pump profitable to sell on Amazon United Kingdom?
- The niche generates £193K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the shower gel pump niche?
- 4 brands and 63 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shower gel pump?
- Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.0%.
- When does demand for shower gel pump peak?
- Demand peaks in Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the shower gel pump niche?
- Listings span £3.64–£16.41; the average listing price is £7.05 (sweet spot $15–$100). The average incumbent carries 2,145 reviews — the moat a new listing must climb.