Skip to content

Shower Gel Pump

Fail

The top 5 brands take 100% of clicks, so Shower Gel Pump is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£193K/yr249K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
73%top-5 click share · 4 brands · 63 sellers

Flapen Score

Shower Gel Pump against its category

The dotted line is the Beauty average. Past it, Shower Gel Pump is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Gel Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Gel Pump 249K times last year and spent an estimated £193K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
11.0%
Market size, estimated
£193Ka year
Peak month
December3.8× the quietest month
Top search term
old spice shower gel104K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £3.64 to £16.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £7.05 that is £9K to £11K a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£3.64–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Bath & Body. It carries 2,145 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Bath & Body
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,145per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Shower Gel Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 212%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Shower Gel Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.8×

Search terms

Top Shower Gel Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • old spice shower gel104K/yr
  • lux25K/yr
  • shower gel pump15K/yr
  • lux body wash15K/yr
  • lux shower gel12K/yr
  • shower gel with pump9K/yr
  • pump shower gel7K/yr
  • body wash pump8K/yr
  • old spice body wash8K/yr
  • 1l shower gel7K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Gel Pump

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“no smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Shower Gel Pump questions

Answered from the same tracked data.