shine n jam
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Review moat
Bad7,019.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£89K£89K/yr · 81K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.26–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shine n jam is a £89K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
shine n jam market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £87K–£108K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.6%
- Avg brand age
- 55 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Ampro59%
- Shine 'n Jam41%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Top shine n jam search terms
- shine and jam hair gel46K/yr
- shine n jam16K/yr
- shine and jam8K/yr
- hair jam5K/yr
- shine n jam braiding gel3K/yr
- shine jam3K/yr
Top shine n jam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
Shine 'n Jam£5.264.5★16,899 rev
Shine n Jam Conditioning Gel - Extra Hold - 16oz (454g)
Ampro£9.114.4★9,848 rev
Ampro Shine n Jam Gel Extra Hold
Ampro£7.144.4★6,452 rev
Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
Ampro£8.534.5★3,098 rev
Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 454 g
Ampro£13.414.5★1,250 rev
Newest
by launch date
Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 227 g
Ampro£10.20753 rev
Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
Ampro£8.533,098 rev
Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 454 g
Ampro£13.411,250 rev
Ampro Shine-n-Jam Magic Fingers Edge Control - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins and Softens with Abyssinian Oil - Excellent for Taming Fringe - 4 oz
Ampro£6.95959 rev
Ampro Shine n Jam Gel Extra Hold
Ampro£7.146,452 rev
Trending
90-day click momentum
Shine N Jam Conditioning Gel Extra Hold 4 Ounce (2 Pack)
Shine 'n Jam£8.694.5★
Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
Shine 'n Jam£5.264.5★
Shine n Jam Conditioning Gel - Extra Hold - 16oz (454g)
Ampro£9.114.4★
Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 227 g
Ampro£10.204.5★
Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 454 g
Ampro£13.414.5★
What buyers say about shine n jam
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value for money”
“Shine and Jam”
“Smells good”
“Works well”
“Very good on the hair”
“Good hold”
“This product does hold properly as it is written and described”
“Great for styling hair”
“leaves no white residue when applied like other brand”
What buyers complain about
“Low quality”
“Leaves residue and white flakes in my hair”
“Leaves whitish flakes in my daughter's hair”
“this time is dry”
“Also gave my client a rash on her scalp”
“Dont recommend, forms white wax on the hair and makes it looks dirty”
“I am disappointed because it turns white”
“its a waxy texture”
“sometimes leaves flakes in the hair”
“but unfortunately it doesn't do the job”
Common questions
- Is shine n jam profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 8 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the shine n jam niche?
- 2 brands and 56 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shine n jam?
- Top complaints mined from reviews: Quality-Overall, Residue, Suitability Colored Hair. The return rate is 0.1%.
- When does demand for shine n jam peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the shine n jam niche?
- Listings span £5.26–£13.41; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 7,020 reviews — the moat a new listing must climb.