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Shine N Jam

Fail

The top 5 brands take 100% of clicks, so Shine N Jam is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£89K/yr81K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
90%top-5 click share · 2 brands · 56 sellers

Flapen Score

Shine N Jam against its category

The dotted line is the Beauty average. Past it, Shine N Jam is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shine N Jam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shine N Jam 81K times last year and spent an estimated £89K. All 2 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
12.7%
Market size, estimated
£89Ka year
Peak month
August1.9× the quietest month
Top search term
shine and jam hair gel46K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £5.26 to £13.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.66 that is £6K to £9K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£5.26–£13.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #108 within Shampoos & Conditioners. It carries 7,020 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#108in Shampoos & Conditioners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,020per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Shine N Jam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 241%

Demand

Shine N Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Shine N Jam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shine and jam hair gel46K/yr
  • shine n jam16K/yr
  • shine and jam8K/yr
  • hair jam5K/yr
  • shine n jam braiding gel3K/yr
  • shine jam3K/yr

Reviews and returns

What reviews say buyers love and hate about Shine N Jam

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Low quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shine N Jam questions

Answered from the same tracked data.