Shine N Jam
FailThe top 5 brands take 100% of clicks, so Shine N Jam is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £89K/yr81K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 90%top-5 click share · 2 brands · 56 sellers
Flapen Score
Shine N Jam against its category
The dotted line is the Beauty average. Past it, Shine N Jam is stronger. Inside it, weaker.
Market
The Shine N Jam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shine N Jam 81K times last year and spent an estimated £89K. All 2 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £89Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- shine and jam hair gel46K searches a year
02 · Price
A sale here is worth £8.66.
Listings sell for £8.66 on average, from £5.26 to £13.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.66 that is £6K to £9K a year per listing.
- Average price
- £8.66under the $15 to $100 sweet spot
- Price range
- £5.26–£13.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #108 within Shampoos & Conditioners. It carries 7,020 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #108in Shampoos & Conditioners
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,020per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Shine N Jam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 241%
Demand
Shine N Jam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Shine N Jam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shine and jam hair gel46K/yr
- shine n jam16K/yr
- shine and jam8K/yr
- hair jam5K/yr
- shine n jam braiding gel3K/yr
- shine jam3K/yr
Reviews and returns
What reviews say buyers love and hate about Shine N Jam
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shine N Jam questions
Answered from the same tracked data.









