How competitive is the Shine N Jam niche on Amazon United Kingdom?

2 brands and 56 sellers compete in Shine N Jam on Amazon United Kingdom. The top 5 Shine N Jam products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Shine N Jam?

Shine N Jam buyers on Amazon United Kingdom complain most about Quality-Overall, Residue, Suitability Colored Hair, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Shine N Jam niche?

Shine N Jam sells for £8.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.26–£13.41. The average incumbent carries 7,020 reviews — the moat a new listing must climb.

Shine N Jam

brand-locked demand (top 5 brands take 100% of clicks) — Shine N Jam doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47

This niche Category average · 2,481 niches

Is Shine N Jam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shine N Jam is a £89K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.

Shine N Jam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 12.7% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr13K

Search volume / yr-2.8%81K

Conversion rate12.7%

Avg price£8.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 56

Top-5 product click share90%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Shine N Jam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)

Price: £5.26
Rating: 4.5/5
Reviews: 16,899
Age: 13y ago

Shine n Jam Conditioning Gel - Extra Hold - 16oz (454g)

Price: £9.11
Rating: 4.4/5
Reviews: 9,848
Age: 9y ago

Ampro Shine n Jam Gel Extra Hold

Price: £7.14
Rating: 4.4/5
Reviews: 6,452
Age: 5y ago

Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz

Price: £8.53
Rating: 4.5/5
Reviews: 3,098
Age: 4y ago

Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 454 g

Price: £13.41
Rating: 4.5/5
Reviews: 1,250
Age: 5y ago

Newest

by launch date

Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 227 g

Price: £10.20
Rating: 4.5/5
Reviews: 753
Age: 2y ago

Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz

Price: £8.53
Rating: 4.5/5
Reviews: 3,098
Age: 4y ago

Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 454 g

Price: £13.41
Rating: 4.5/5
Reviews: 1,250
Age: 5y ago

Ampro Shine-n-Jam Magic Fingers Edge Control - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins and Softens with Abyssinian Oil - Excellent for Taming Fringe - 4 oz

Price: £6.95
Rating: 4.3/5
Reviews: 959
Age: 5y ago

Ampro Shine n Jam Gel Extra Hold

Price: £7.14
Rating: 4.4/5
Reviews: 6,452
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Ampro59%
Shine 'n Jam41%

Shine N Jam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR12.7%Products8Brands2Top 5 Brands100%OOS Rate2.6%Rating4.5★Reviews7,020Avg BSR#108

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Top Shine N Jam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shine and jam hair gel46K/yr +0.5%13.2% conv.
shine n jam16K/yr -18.8%11.5% conv.
shine and jam8K/yr -5.5%10.7% conv.
hair jam5K/yr -2.4%8.3% conv.
shine n jam braiding gel3K/yr +15.0%11.9% conv.
shine jam3K/yr +7.4%16.0% conv.

What reviews say buyers love and hate about Shine N Jam

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall31%

“Good quality”

Value For Money14%

“Good value for money”

Brightness/Shine/Glow8%

“Shine and Jam”

Smell6%

“Smells good”

Efficiency6%

“Works well”

What buyers complain about

83% of reviews

Quality-Overall18%

“Low quality”

Residue11%

“Leaves residue and white flakes in my hair”

Suitability Colored Hair11%

“Leaves whitish flakes in my daughter's hair”

Moist/Dry7%

“this time is dry”

Allergies7%

“Also gave my client a rash on her scalp”

Common Shine N Jam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shine N Jam 35/100 on Amazon United Kingdom — Skip it. The niche generates £89K/yr across 8 tracked products. Search demand moved -2.8% over the last 90 days.