Is shellac nail kits with uv lamp profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 37 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the shellac nail kits with uv lamp niche?

11 brands and 14 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in shellac nail kits with uv lamp?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.

When does demand for shellac nail kits with uv lamp peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the shellac nail kits with uv lamp niche?

Listings span £11.56–£67.89; the average listing price is £22.42 (sweet spot $15–$100). The average incumbent carries 2,391 reviews — the moat a new listing must climb.

shellac nail kits with uv lamp

Worth a look

Shows low returns (1.0%), but a small market ($73K/yr) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£22.42

avg listing price — sweet spot $15–$100

Price range

Great£11.56–£67.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,390.84

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£73K

£73K/yr · 158K searches

According to Flapen's Amazon United Kingdom niche tracking, shellac nail kits with uv lamp is a £73K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

shellac nail kits with uv lamp market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £67K–£90K; units × avg price
Conversion rate: 2.1%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 18.8%
Avg brand age: 33 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

VANREESA29%
PEACECOLOR21%
JODSONE19%
phoenixy11%
MYLEE8%
Generic3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +2.3% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top shellac nail kits with uv lamp search terms

gel nail polish set with uv lamp36K/yr +11.0%2.0% conv.
gel nail sets starter kit14K/yr +22.6%0.9% conv.
shellac nail kits with uv lamp14K/yr +6.1%2.1% conv.
gel nail starter kit with uv lamp15K/yr -6.8%1.5% conv.
uv nail kit8K/yr +24.7%2.4% conv.
nail uv lamp set starter kit7K/yr -4.6%2.2% conv.
gel kit with uv lamp starter kit6K/yr +18.0%1.9% conv.
uv nail lamp and gel polish kit7K/yr -11.4%0.8% conv.
nail lamp kit7K/yr -5.1%1.8% conv.
at home nail kit5K/yr -15.0%0.9% conv.

All search terms

Top shellac nail kits with uv lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VANREESA Gel Nail Polish Set with Lamp Starter Kit 24 Colours Gel Nail Kit with Base Top Coat Red Pink Blue Gels Polish Set Nails Salon Set Gifts for Women

VANREESA£16.033.9★3,297 rev

JODSONE Gel Nail Polish Kit with U V Light 32 Colors Gel Polish Nail + 4 Functional Adhesive Bottles Kit Soak Off Manicure Tools Gifts for Women

JODSONE£27.854.3★15,950 rev

PEACECOLOR 58PCS Gel Nail Polish Set: 35+5 Colours Nail Gel Polish with Drill and Lamp White Pink Red Nail Kit Glossy Matte Glitter Base Top Coat Salon Full Tools Set for Gifts

PEACECOLOR£22.744.1★252 rev

PEACECOLOR 32PCS Gel Nail Polish Set with Lamp Starter Kit 20 Colours Gel Nail Kit with Base Top Coat Nude Pink Red Glitter Gel Polish Set Manicure Tools Nail Salon Sets DIY at home Gifts for Women

PEACECOLOR£14.213.6★82 rev

Mylee Professional Gel Nail Kit (Core) Grande LED Nail Lamp 4 Gel Polish Shades Top & Base Coat Prep & Wipe Gel Remover Premium At-Home Set & Gifts for Women

MYLEE£56.514.6★6,909 rev

Newest

by launch date

PEACECOLOR 73PCS Gel Nail Polish Kit with Lamp 55+5 Colours Gel Nail Polish Set White Pink Nude Red Nail Polish Glossy Matte Glitter Base Top Coat Manicure Tools Nail Salon Set Gift for Women

PEACECOLOR£21.78289 rev

6mo ago

Gel Nail Polish Set 32 Colors Soak Off U V Gel Nail Kit with Lamp - Includes Base & Top Coat Classic Black White Nude Colors DIY Starter Nail Kit for Beginners Home Manicure Set for Women

Generic£14.9060 rev

8mo ago

Gel Nail Polish Kit with U V Light 36 PCS Classic Black and White Nude and Blue Purple Gel Polish Set with Manicure Tools

Generic£14.6355 rev

8mo ago

Phoenixy Gel Nail Polish Set 50Pcs Gel Nail Kits with 48W U V Lamp 45 Colours Nail Polishes with Base Top Matte Glitter Golden Coat Complete Tools Manicure Kit Nail Art Gifts for Women

phoenixy£19.9227 rev

10mo ago

PEACECOLOR 32PCS Gel Nail Polish Set with Lamp Starter Kit 20 Colours Gel Nail Kit with Base Top Coat Nude Pink Red Glitter Gel Polish Set Manicure Tools Nail Salon Sets DIY at home Gifts for Women

PEACECOLOR£14.2182 rev

11mo ago

What buyers say about shellac nail kits with uv lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“The colours are pretty”

Value For Money19%

“Excellent value”

Quality-Overall17%

“Good quality”

Ease Of Use7%

“Its very user-friendly”

Durability4%

“durable and sturdy”

Gifting Purpose4%

“Nice gift”

Paint Quality3%

“I really like that it comes with base and multiple top coats, so you can create glossy, matte, or glitter finishes depending on what you want”

Ease Of Application2%

“I applied exactly as directed”

Brightness/Shine/Glow2%

“The lamp is reasonably bright”

Instructions/User Manual/Troubleshooting1%

“It works flawlessly and the instructions are clear and concise”

What buyers complain about

Quality-Overall14%

“Genuinely awful product”

Size-Overall10%

“Although the gels are tiny”

Durability8%

“Didnt last one month”

Functionality-Overall7%

“has no effect”

Color4%

“colour took longer to cure”

Leak-Proof4%

“Leaking bottle”

Value For Money4%

“Not good value for the cost at all”

Ease Of Use4%

“You can't use it”

Paint Quality3%

“Base coat and various colours are all hard and unable to use”

Adhesion/Stickiness3%

“NO GLUE included”

Top return reasons

Functionality-Overall24%

Quality-Overall16%

Size-Overall7%

Durability7%

Defective Material/Parts6%

Paint Quality5%

Leak-Proof5%

Color5%

Moist/Dry4%

Advertised Vs Actual Product4%

Common questions

Is shellac nail kits with uv lamp profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 37 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the shellac nail kits with uv lamp niche?: 11 brands and 14 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in shellac nail kits with uv lamp?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.
When does demand for shellac nail kits with uv lamp peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the shellac nail kits with uv lamp niche?: Listings span £11.56–£67.89; the average listing price is £22.42 (sweet spot $15–$100). The average incumbent carries 2,391 reviews — the moat a new listing must climb.