shellac base and top coat set
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.11avg listing price — sweet spot $15–$100
Review moat
Good1,459.28avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.32–£24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 149K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shellac base and top coat set is a £43K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
shellac base and top coat set market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £52K–£66K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,149
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 47%
- Out of stock
- 4.4%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
75
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
0%
- CND63%
- RUSTINS18%
- Jarrod's9%
- Parr's6%
- TooGet3%
- Barrettine1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top shellac base and top coat set search terms
- cnd shellac nail polish58K/yr
- shellac27K/yr
- cnd shellac21K/yr
- shellac for wood18K/yr
- french polish for wood10K/yr
- french polish8K/yr
- cnd gel nail polish4K/yr
- shellac wood finish3K/yr
Top shellac base and top coat set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rustins French Polish 300ml
RUSTINS£6.564.5★536 rev
CND Shellac Nail Polish Clearly Pink 7.3ml
CND£15.954.3★5,052 rev
CND Shellac Tropix 7.3 ml
CND£17.784.4★2,445 rev
CND Shellac Drama Queen Gel Nail Polish 7.3 ml
CND£12.084.5★492 rev
CND Shellac - Summer City Chic Collection - Beach Escape - 0.25oz / 7.3ml
CND£17.614.3★5,052 rev
Newest
by launch date
Jarrods Garnet French Polish 250ml 2lb Cut | Traditional Shellac Wood Finish for Furniture Antiques & Fine Woodworking UK Blended
Jarrod's£11.213 rev
Jarrods Special White French Polish 250ml 2lb Cut | Clear Shellac Wood Finish | Perfect for Light Woods Musical Instruments & Modern Furniture | UK Blended
Jarrod's£10.632 rev
Jarrods French Polish 500ml
Jarrod's£11.929 rev
Jarrods Shellac Sanding Sealer 500ml
Jarrod's£12.7334 rev
TooGet 8OZ Shellac Flakes Blonde Shellac Finish Dark Purple Shellac Flakes for Wooden Home Decoration Household Painting Supplies
TooGet£9.6849 rev
Trending
90-day click momentumCND Shellac - Summer City Chic Collection - Beach Escape - 0.25oz / 7.3ml
CND£17.614.3★
CND Shellac Tropix 7.3 ml
CND£17.784.4★
Jarrods Garnet French Polish 250ml 2lb Cut | Traditional Shellac Wood Finish for Furniture Antiques & Fine Woodworking UK Blended
Jarrod's£11.215.0★
CND Shellac Company Red
CND£17.854.4★
CND Shellac Nail Polish Clearly Pink 7.3ml
CND£15.954.3★
What buyers say about shellac base and top coat set
What buyers praise and complain about, mined from review topics.What buyers love
“Really effective”
“Easy to use”
“Great colour”
“As described”
“Fabulous finish”
“Look really good its a polish”
“arrived quick gives good finish dries quick”
“Great traditional product for the finishing of wood”
“ideal for autumn”
“Great shine and depth of colour, I will buy more colours as they look like they are professionally done”
What buyers complain about
“This nail polish is awful”
“Found this quite thin initially”
“The package came smelling very strongly”
“too expensive to not receive a Full bottle”
“it lifted within a week”
“I suspected the bottle had been Leaking”
“texture doesnt match genuine”
“The texture, application is just not right in comparison to other cnd I have”
“When I tried to take it off with nail polish remover it didnt work very well”
“Takes forever to dry”
Top return reasons
Common questions
- Is shellac base and top coat set profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the shellac base and top coat set niche?
- 6 brands and 75 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in shellac base and top coat set?
- Top complaints mined from reviews: Paint Quality, Thickness, Smell. The return rate is 0.4%.
- When does demand for shellac base and top coat set peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the shellac base and top coat set niche?
- Listings span £5.32–£24.72; the average listing price is £13.11 (sweet spot $15–$100). The average incumbent carries 1,459 reviews — the moat a new listing must climb.