How competitive is the Shellac Base and Top Coat Set niche on Amazon United Kingdom?

6 brands and 75 sellers compete in Shellac Base and Top Coat Set on Amazon United Kingdom. The top 5 Shellac Base and Top Coat Set products take 42% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Shellac Base and Top Coat Set?

Shellac Base and Top Coat Set buyers on Amazon United Kingdom complain most about Paint Quality, Thickness, Smell, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Shellac Base and Top Coat Set niche?

Shellac Base and Top Coat Set sells for £13.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.32–£24.72. The average incumbent carries 1,459 reviews — the moat a new listing must climb.

Shellac Base and Top Coat Set

brand-locked demand (top 5 brands take 99% of clicks) — Shellac Base and Top Coat Set doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Shellac Base and Top Coat Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shellac Base and Top Coat Set is a £43K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.

Shellac Base and Top Coat Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.4% over the last 90 days and 2.2% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr5K

Search volume / yr-6.4%149K

Conversion rate2.2%

Avg price£13.11

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 75

Top-5 product click share42%

Open market1%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Top Shellac Base and Top Coat Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rustins French Polish 300ml

Price: £6.56
Rating: 4.5/5
Reviews: 536
Age: 13y ago

CND Shellac Nail Polish Clearly Pink 7.3ml

Price: £15.95
Rating: 4.3/5
Reviews: 5,052
Age: 16y ago

CND Shellac Tropix 7.3 ml

Price: £17.78
Rating: 4.4/5
Reviews: 2,445
Age: 7y ago

CND Shellac Drama Queen Gel Nail Polish 7.3 ml

Price: £12.08
Rating: 4.5/5
Reviews: 492
Age: 5y ago

CND Shellac - Summer City Chic Collection - Beach Escape - 0.25oz / 7.3ml

Price: £17.61
Rating: 4.3/5
Reviews: 5,052
Age: 7y ago

Newest

by launch date

Jarrods Garnet French Polish 250ml 2lb Cut | Traditional Shellac Wood Finish for Furniture Antiques & Fine Woodworking UK Blended

Price: £11.21
Rating: 5.0/5
Reviews: 3
Age: 10mo ago

Jarrods Special White French Polish 250ml 2lb Cut | Clear Shellac Wood Finish | Perfect for Light Woods Musical Instruments & Modern Furniture | UK Blended

Price: £10.63
Rating: 4.0/5
Reviews: 2
Age: 10mo ago

Jarrods French Polish 500ml

Price: £11.92
Rating: 4.8/5
Reviews: 9
Age: 1y ago

Jarrods Shellac Sanding Sealer 500ml

Price: £12.73
Rating: 4.5/5
Reviews: 34
Age: 1y ago

TooGet 8OZ Shellac Flakes Blonde Shellac Finish Dark Purple Shellac Flakes for Wooden Home Decoration Household Painting Supplies

Price: £9.68
Rating: 4.3/5
Reviews: 49
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

CND63%
RUSTINS18%
Jarrod's9%
Parr's6%
TooGet3%
Barrettine1%

Shellac Base and Top Coat Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR2.2%Products32Brands6Top 5 Brands99%OOS Rate4.4%Rating4.4★Reviews1,459Avg BSR#1,149

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Shellac Base and Top Coat Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cnd shellac nail polish58K/yr -5.6%1.2% conv.
shellac27K/yr -0.4%1.6% conv.
cnd shellac21K/yr +8.5%0.8% conv.
shellac for wood18K/yr -19.8%4.4% conv.
french polish for wood10K/yr -22.3%8.2% conv.
french polish8K/yr -5.1%5.7% conv.
cnd gel nail polish4K/yr -3.3%0.0% conv.
shellac wood finish3K/yr -17.0%3.0% conv.

What reviews say buyers love and hate about Shellac Base and Top Coat Set

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Quality-Overall30%

“Really effective”

Ease Of Use17%

“Easy to use”

Color16%

“Great colour”

Advertised Vs Actual Product14%

“As described”

Stitch/Finish/Polish8%

“Fabulous finish”

What buyers complain about

92% of reviews

Paint Quality24%

“This nail polish is awful”

Thickness20%

“Found this quite thin initially”

Smell7%

“The package came smelling very strongly”

Value For Money7%

“too expensive to not receive a Full bottle”

Durability7%

“it lifted within a week”

Shellac Base and Top Coat Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

50%

2Advertised Vs Actual Product

17%

3Defective Material/Parts

4Leak-Proof

5Size-Overall

Common Shellac Base and Top Coat Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shellac Base and Top Coat Set 43/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.