Sheet Mask
a small market ($33K/yr) — Sheet Mask doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Sheet Mask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sheet Mask is a £33K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Sheet Mask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.2% over the last 90 days and 4.4% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 56 products
Top Sheet Mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
7th Heaven Luxury Pamper Hamper - 10 Face Masks & Spatula - Beauty Gift Set for Women - Skincare Set with Peel-Off Clay & Hydrating Masks - Spa Experience at Home Skin Care
- Price
- £7.96
- Rating
- 4.7/5
- Reviews
- 8,516
- Age
- 5y ago
7th Heaven Bumper Box Skin Care Gift Set - Pack of 20 Face Hair and Body Masks - Variety of Mud Cream and Peel-Off Masks - Deeply Moisturising Fruity Hydrating and Skin Rejuvenating
- Price
- £15.48
- Rating
- 4.7/5
- Reviews
- 1,099
- Age
- 4y ago
Garnier Vitamin C Glow Getter Giftset - Brightens Skin Reduces Dark Spots & Evens Skin Tone - For Dull Skin - Cruelty Free & Vegan - Pack of 30ml Face Serum Face Sheet Mask & Eye Sheet Mask
- Price
- £10.11
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2y ago
7th Heaven Go Wild Pamper Box Skincare Gift Set - 6 Printed Animal Face Masks and 1 Panda Headband Childrens Gift
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 2,316
- Age
- 1y ago
7th Heaven Dead Sea Mud Mask Tube 100ml
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 8y ago
Trending
90-day click momentum
7th Heaven Glass Skin Collagen Wrapping Skincare Face Mask - Hyaluronic Acid and Vegan Collagen - For Dewy Fresh Skin
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago
30pcs Face Masks Skincare Bulk Facial Masks for Women Skin Care Sheet Masks with Natural Ingredients Gifts Set for Face Spa Birthday Party Spa Gift
- Price
- £12.11
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 4mo ago
Face Mask Skincare Set 24 Pcs Pamper Gifts for WomenGifts - Skincare Set with Face Mask &Cream Lip Masks Eye Patch Care Package Gift Sets for Women Girlfriend Moisturising Nourish (Multiset 24PCS)
- Price
- £7.80
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago
Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago
7th Heaven Dead Sea Mud Mask Tube 100ml
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 8y ago
Newest
by launch date7th Heaven Glass Skin Collagen Wrapping Skincare Face Mask - Hyaluronic Acid and Vegan Collagen - For Dewy Fresh Skin
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago
30pcs Face Masks Skincare Bulk Facial Masks for Women Skin Care Sheet Masks with Natural Ingredients Gifts Set for Face Spa Birthday Party Spa Gift
- Price
- £12.11
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 4mo ago
Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago
Face Mask Skincare Set 24 Pcs Pamper Gifts for WomenGifts - Skincare Set with Face Mask &Cream Lip Masks Eye Patch Care Package Gift Sets for Women Girlfriend Moisturising Nourish (Multiset 24PCS)
- Price
- £7.80
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago
72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers
- Price
- £17.08
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
167
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
31%
Top 20: 66%
Open market
16%
- 7th Heaven64%
- Garnier11%
- LFENYIGI3%
- Aottom3%
- ZKONLY2%
- HUAIAN2%
- Open — no brand owns it (18 brands, 16%)
Sheet Mask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top Sheet Mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 7th heaven face masks35K/yr
- 7th heaven16K/yr
- face mask cream5K/yr
- face masks bulk4K/yr
- garnier gift set9K/yr
- face mask bulk4K/yr
- garnier set5K/yr
- garnier skin care set6K/yr
- face mask gift sets for women6K/yr
- face mask kit4K/yr
What reviews say buyers love and hate about Sheet Mask
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent value for money”
“The masks are good quality”
“Great hydration”
“Good product for skin”
“my skin is so soft”
What buyers complain about
59% of reviews“Allergic reaction”
“burnt with my skin peeling”
“now my skin is extremely dry”
“Difficult to use”
“Not for Dry Skin”
Sheet Mask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sheet Mask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
