Sheet Mask
FailShoppers spend an estimated $33K a year here, so Sheet Mask is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £33K/yr97K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 31%top-5 click share · 24 brands · 167 sellers
Flapen Score
Sheet Mask against its category
The dotted line is the Beauty average. Past it, Sheet Mask is stronger. Inside it, weaker.
Market
The Sheet Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sheet Mask 97K times last year and spent an estimated £33K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £33Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- 7th heaven face masks35K searches a year
02 · Price
A sale here is worth £7.84.
Listings sell for £7.84 on average, from £0.94 to £26.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.84 that is £0 to £784 a year per listing.
- Average price
- £7.84under the $15 to $100 sweet spot
- Price range
- £0.94–£26.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£784
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #349 within Face. It carries 2,293 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 9.3%
- Average rank
- #349in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,293per listing
- Listings tracked
- 56
04 · Newcomers
4 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sheet Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
7th Heaven Luxury Pamper Hamper - 10 Face Masks & Spatula - Beauty Gift Set for Women - Skincare Set with Peel-Off Clay & Hydrating Masks - Spa Experience at Home Skin Care
- Price
- £7.96
- Rating
- 4.7/5
- Reviews
- 8,516
- Age
- 5y ago

7th Heaven Bumper Box Skin Care Gift Set - Pack of 20 Face Hair and Body Masks - Variety of Mud Cream and Peel-Off Masks - Deeply Moisturising Fruity Hydrating and Skin Rejuvenating
- Price
- £15.48
- Rating
- 4.7/5
- Reviews
- 1,099
- Age
- 4y ago

Garnier Vitamin C Glow Getter Giftset - Brightens Skin Reduces Dark Spots & Evens Skin Tone - For Dull Skin - Cruelty Free & Vegan - Pack of 30ml Face Serum Face Sheet Mask & Eye Sheet Mask
- Price
- £10.11
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2y ago

7th Heaven Go Wild Pamper Box Skincare Gift Set - 6 Printed Animal Face Masks and 1 Panda Headband Childrens Gift
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 2,316
- Age
- 1y ago

7th Heaven Dead Sea Mud Mask Tube 100ml
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 8y ago
Trending
estimated 90-day click momentum
7th Heaven Glass Skin Collagen Wrapping Skincare Face Mask - Hyaluronic Acid and Vegan Collagen - For Dewy Fresh Skin
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago

30pcs Face Masks Skincare Bulk Facial Masks for Women Skin Care Sheet Masks with Natural Ingredients Gifts Set for Face Spa Birthday Party Spa Gift
- Price
- £12.11
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 4mo ago

Face Mask Skincare Set 24 Pcs Pamper Gifts for WomenGifts - Skincare Set with Face Mask &Cream Lip Masks Eye Patch Care Package Gift Sets for Women Girlfriend Moisturising Nourish (Multiset 24PCS)
- Price
- £7.80
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago

7th Heaven Dead Sea Mud Mask Tube 100ml
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 8y ago
Newest
by launch date
7th Heaven Glass Skin Collagen Wrapping Skincare Face Mask - Hyaluronic Acid and Vegan Collagen - For Dewy Fresh Skin
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago

30pcs Face Masks Skincare Bulk Facial Masks for Women Skin Care Sheet Masks with Natural Ingredients Gifts Set for Face Spa Birthday Party Spa Gift
- Price
- £12.11
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 4mo ago

Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago

Face Mask Skincare Set 24 Pcs Pamper Gifts for WomenGifts - Skincare Set with Face Mask &Cream Lip Masks Eye Patch Care Package Gift Sets for Women Girlfriend Moisturising Nourish (Multiset 24PCS)
- Price
- £7.80
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers
- Price
- £17.08
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
24 rising
Sellers
167
Est. top-5 brand share
82%
Top 20: 99%
Est. top-5 click share
31%
Top 20: 66%
Open market
16%
- 7th Heaven64%
- Garnier11%
- LFENYIGI3%
- Aottom3%
- ZKONLY2%
- HUAIAN2%
- Open — no brand owns it (18 brands, 16%)
Demand
Sheet Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Sheet Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 7th heaven face masks35K/yr
- 7th heaven16K/yr
- face mask cream5K/yr
- face masks bulk4K/yr
- garnier gift set9K/yr
- face mask bulk4K/yr
- garnier set5K/yr
- garnier skin care set6K/yr
- face mask gift sets for women6K/yr
- face mask kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Sheet Mask
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sheet Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









