Sheep Ears
FailDemand is soft, at -36.7% this quarter, so Sheep Ears is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £39K/yr42K searches / yr
- 90-day growth
- -36.7%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 26 sellers
Flapen Score
Sheep Ears against its category
The dotted line is the Beauty average. Past it, Sheep Ears is stronger. Inside it, weaker.
Market
The Sheep Ears market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sheep Ears 42K times last year and spent an estimated £39K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -36.7%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £39Ka year
- Peak month
- November23.5× the quietest month
- Top search term
- sheep ears19K searches a year
02 · Price
A sale here is worth £6.97.
Listings sell for £6.97 on average, from £3.76 to £16.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.97 that is £697 to £2K a year per listing.
- Average price
- £6.97under the $15 to $100 sweet spot
- Price range
- £3.76–£16.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £697–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #762 within Hair Styling Accessories. It carries 45 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 30.0%
- Average rank
- #762in Hair Styling Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 45per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Sheep Ears products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
26
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
46%
Top 20: 96%
Open market
32%
- Brand 116%
- Brand 214%
- Brand 314%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
Sheep Ears search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.5×
Search terms
Top Sheep Ears search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sheep ears19K/yr
- sheep headband11K/yr
- lamb ears6K/yr
- sheep ears headband6K/yr
Reviews and returns
What reviews say buyers love and hate about Sheep Ears
We read the reviews and the return reasons for every product selling here.
“It breaks apart leaving sharp edges and splinters everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sheep Ears questions
Answered from the same tracked data.