Shea Butter Moisturiser
prices mostly outside the sweet spot ($5.35–$15.81) — Shea Butter Moisturiser doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Shea Butter Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shea Butter Moisturiser is a £343K/yr Amazon United Kingdom market (451K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 49/100.
Shea Butter Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 8.4% of searches end in a purchase.
£343K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 19 products
Top Shea Butter Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
1KG Organic Shea Butter Unrefined - 100% Pure Raw & Natural - Soil Association Certified - by Nurifi
- Price
- £13.48
- Rating
- 4.4/5
- Reviews
- 5,224
- Age
- 10y ago
Shea Butter 250g - Refined 100% Pure and Natural
- Price
- £6.09
- Rating
- 4.6/5
- Reviews
- 863
- Age
- 7y ago
PraNaturals 100% Organic Shea Butter 300ml Pure Raw Unrefined A Grade African Ivory All-Natural Microwaveable Smooth Shea Nut Lip Balm Body Butter Moisturiser Cream Lotion for All Skin Face Hair Type
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 12,069
- Age
- 9y ago
Freshskin Beauty LTD | Refined Shea Butter Certified Organic 500g - Cold Pressed 100% Pure Raw & Natural
- Price
- £6.68
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 13y ago
Shea Butter 1kg (2X500g) - Refined 100% Pure and Natural
- Price
- £11.27
- Rating
- 4.5/5
- Reviews
- 2,562
- Age
- 7y ago
Trending
90-day click momentumFreshskin Beauty LTD | Refined Shea Butter Certified Organic 500g - Cold Pressed 100% Pure Raw & Natural
- Price
- £6.68
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 13y ago
Raw Shea Butter Organic Shea Butter for Body Face & Hair Raw & Unrefined Body Butter with vitamins A E & F Deeply Nourishes Long Lasting Hydration 120g
- Price
- £7.06
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago
Shifaa Shea Butter - 100% Pure and Unrefined from Ghana I Raw Natural Moisturizer & Organic for Skin Hair & Body - 400g
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 5mo ago
Naissance Organic Shea Butter Unrefined (No. 306) - 500g - Pure Raw Natural Vegan - for Skin Hair Lip Balms Body Butters Moisturiser
- Price
- £12.01
- Rating
- 4.2/5
- Reviews
- 4,274
- Age
- 15y ago
Raw Shea Butter 120g Pure Unrefined Raw Shea Butter Contains Vitamin A E & F Skin Moisturizer For Face Body & Hair Hydrating Dry Skin
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 7mo ago
Newest
by launch dateShifaa Shea Butter - 100% Pure and Unrefined from Ghana I Raw Natural Moisturizer & Organic for Skin Hair & Body - 400g
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 5mo ago
Raw Shea Butter Organic Shea Butter for Body Face & Hair Raw & Unrefined Body Butter with vitamins A E & F Deeply Nourishes Long Lasting Hydration 120g
- Price
- £7.06
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago
Raw Shea Butter 120g Pure Unrefined Raw Shea Butter Contains Vitamin A E & F Skin Moisturizer For Face Body & Hair Hydrating Dry Skin
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 7mo ago
100% Organic Shea Butter 120g for Body Face & Hair Raw & Unrefined Shea Butters Pure Shea Butter with vitamins A E & F Deeply Nourishes Body Butte Moisturiser Cream Lotion for All Skin Hair Type
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 9mo ago
Hydra Naturals Unrefined Shea Butter 500g 100% Pure Raw Organic Cold Pressed Natural Moisturiser for Hair Smooth Skin Face & Body DIY Beauty Dry Scalp Anti-Aging Care
- Price
- £8.25
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
25
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- The Soapery23%
- freshskin beauty ltd20%
- Nurifi18%
- PraNaturals13%
- Bieteky7%
- Naissance4%
- Open — no brand owns it (9 brands, 15%)
Shea Butter Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Shea Butter Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shea butter273K/yr
- shea butter organic46K/yr
- raw shea butter27K/yr
- organic shea butter22K/yr
- unrefined shea butter15K/yr
- shea butter raw11K/yr
- organic shea butter unrefined raw9K/yr
- pure shea butter7K/yr
- whipped shea butter7K/yr
- shea butter unrefined5K/yr
What reviews say buyers love and hate about Shea Butter Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“the quality is consistent”
“Great moisturiser”
“Scent is nice and very soft,”
“Worth th price”
“Does the job”
What buyers complain about
71% of reviews“the smell is disgusting”
“Kinda hard”
“expensive”
“an odd gunky/grainy texture”
“not moisturising, it is thin and doesnt do much for dry skin”
Shea Butter Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shea Butter Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
