Shea Butter Moisturiser

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.

Searches, last 12 months

451K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

8.4%

Market size, estimated

£343Ka year

Peak month

February1.2× the quietest month

Top search term

shea butter273K searches a year

Listings sell for £9.02 on average, from £5.35 to £15.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.02 that is £11K to £14K a year per listing.

Average price

£9.02under the $15 to $100 sweet spot

Price range

£5.35–£15.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£14K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #58 within Body. It carries 2,007 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

89%

Out of stock, average day

4.4%

Average rank

#58in Body

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,007per listing

Listings tracked

19

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months