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Shea Butter Body Lotion

Fail

The top 5 brands take 100% of clicks, so Shea Butter Body Lotion is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£179K/yr259K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
65%top-5 click share · 3 brands · 67 sellers

Flapen Score

Shea Butter Body Lotion against its category

The dotted line is the Beauty average. Past it, Shea Butter Body Lotion is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shea Butter Body Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shea Butter Body Lotion 259K times last year and spent an estimated £179K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
15.4%
Market size, estimated
£179Ka year
Peak month
July1.8× the quietest month
Top search term
garnier body lotion113K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £2.49 to £9.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £4.50 that is £9K to £11K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£2.49–£9.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #91 within Body. It carries 3,387 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#91in Body
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,387per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Shea Butter Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 32%

Demand

Shea Butter Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Shea Butter Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garnier body lotion113K/yr
  • garnier moisturiser31K/yr
  • garnier body cream20K/yr
  • shea butter moisturiser21K/yr
  • garnier cream12K/yr
  • shea butter body lotion12K/yr
  • garnier moisturiser body6K/yr
  • garnier body7K/yr
  • palmers shea butter7K/yr
  • garnier body moisturiser4K/yr

Reviews and returns

What reviews say buyers love and hate about Shea Butter Body Lotion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
14%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not Hydrating”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shea Butter Body Lotion questions

Answered from the same tracked data.