Is shea butter body lotion profitable to sell on Amazon United Kingdom?

The niche generates £179K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (43/100).

How competitive is the shea butter body lotion niche?

3 brands and 67 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in shea butter body lotion?

Top complaints mined from reviews: Moist/Dry, Smell, Suitability Dry Skin. The return rate is 0.0%.

When does demand for shea butter body lotion peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the shea butter body lotion niche?

Listings span £2.49–£9.19; the average listing price is £4.50 (sweet spot $15–$100). The average incumbent carries 3,387 reviews — the moat a new listing must climb.

shea butter body lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Market size

Okay£179K

£179K/yr · 259K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,386.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.50

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.49–£9.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shea butter body lotion is a £179K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

shea butter body lotion market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £135K–£180K; units × avg price
Conversion rate: 15.4%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 27%
Out of stock: 1.3%
Avg brand age: 62 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Garnier97%
KRISP2%
PraNaturals2%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +23.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top shea butter body lotion search terms

garnier body lotion113K/yr +29.4%10.7% conv.
garnier moisturiser31K/yr +17.6%8.9% conv.
garnier body cream20K/yr +46.2%13.4% conv.
shea butter moisturiser21K/yr -6.0%2.3% conv.
garnier cream12K/yr -6.2%6.0% conv.
shea butter body lotion12K/yr +17.1%1.9% conv.
garnier moisturiser body6K/yr +56.3%12.0% conv.
garnier body7K/yr +24.1%9.7% conv.
palmers shea butter7K/yr +9.8%1.7% conv.
garnier body moisturiser4K/yr +107.1%11.3% conv.

All search terms

Top shea butter body lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Intensive 7 Days Shea Butter & Probiotic Extract Body Lotion 400ml Ultra Replenishing Soothing Moisturiser Up to 7 Days Hydration For Very Dry Skin Fast Absorbing & Non Greasy

Garnier£2.544.7★12,300 rev

Garnier Intensive 7 Days Aloe Vera & Probiotic Extract Body Lotion 400ml Hydrating and Refreshing Moisturiser Up to 7 Days Hydration For Normal Skin Fast Absorbing & Non Greasy

Garnier£2.494.7★3,034 rev

Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml

Garnier£4.034.7★951 rev

Garnier Summer Body Gradual Tan Moisturiser Deep For A Radiant Sun Kissed Glow Suitable For Face & Body 24 Hour Hydration & A Natural Even Tan Fast Absorption Vegan Formula 400ml

Garnier£5.044.5★12,081 rev

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml

Garnier£4.014.7★219 rev

Newest

by launch date

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml

Garnier£4.19228 rev

9mo ago

Garnier Vitamin C* Fresh & Bright Hydrating Sorbet Cream 4% Vitamin C* & Niacinamide Ultra Fresh & Light For Dull Uneven Skin Cruelty Free International & Vegan - 85ml

Garnier£4.39661 rev

9mo ago

Shea Butter Formula Raw Shea Nourish Body Lotion 400ml Deep Moisturising with Vitamin E | 48H Hydration for Dry Skin Softens Restores and Paraben-Free with KRISP Cosmetic Spatula

KRISP£7.9843 rev

1y ago

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml

Garnier£4.01219 rev

3y ago

Garnier Body Moisturiser Upto 48 Hour Moisturising & Soothing Body Cream With Aloe Vera & Magnesium For Normal to Dry Skin Vegan Formula Cruelty Free 380ml

Garnier£3.9665 rev

3y ago

What buyers say about shea butter body lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Amazing smell”

Moist/Dry15%

“Excellent moisturiser”

Value For Money12%

“Good value for money”

Quality-Overall9%

“Good quality cream”

Soft Feel7%

“Very smooth”

Suitability Dry Skin6%

“This really helped my issues with dry skin”

Absorbency4%

“Really absorbent”

Suitability Combination Skin4%

“Great for the skin”

Texture/Consistency-Overall3%

“Love the texture”

Advertised Vs Actual Product2%

“Just what I needed”

What buyers complain about

Moist/Dry14%

“Not Hydrating”

Smell13%

“Strong unpleasant smell”

Suitability Dry Skin9%

“Not good for dry skin”

Adhesion/Stickiness5%

“Does feel a bit sticky though”

Texture/Consistency-Overall3%

“Not the texture I imagined it would be”

Value For Money3%

“expensive”

Allergies3%

“Irritated skin”

Size-Overall2%

“much smaller than I was expecting”

Color2%

“bedsheets a yellowish color”

Product Condition2%

“Used product”

Top return reasons

Smell50%

Leak-Proof12%

Moist/Dry6%

Functionality-Overall6%

Quality-Overall6%

Suitability Combination Skin6%

Hard Feel6%

Product Condition6%

Ease Of Application3%

Common questions

Is shea butter body lotion profitable to sell on Amazon United Kingdom?: The niche generates £179K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (43/100).
How competitive is the shea butter body lotion niche?: 3 brands and 67 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in shea butter body lotion?: Top complaints mined from reviews: Moist/Dry, Smell, Suitability Dry Skin. The return rate is 0.0%.
When does demand for shea butter body lotion peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the shea butter body lotion niche?: Listings span £2.49–£9.19; the average listing price is £4.50 (sweet spot $15–$100). The average incumbent carries 3,387 reviews — the moat a new listing must climb.