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Shea Butter Body Lotion

brand-locked demand (top 5 brands take 100% of clicks) — Shea Butter Body Lotion doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 36Growth 52Conversion 97Competition 33Returns 100Price range 0Avg price 13Brand share 0Review moat 31Quality gap 33
This niche Category average · 2,481 niches

Is Shea Butter Body Lotion profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shea Butter Body Lotion is a £179K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Shea Butter Body Lotion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.8% over the last 90 days and 15.4% of searches end in a purchase.

£179K

revenue / yr

Units sold / yr40K
Search volume / yr+23.8%259K
Conversion rate15.4%
Avg price£4.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 67
Top-5 product click share65%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement27%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews3,387

Top Shea Butter Body Lotion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Garnier97%
  • KRISP2%
  • PraNaturals2%

Shea Butter Body Lotion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR15.4%Products15Brands3Top 5 Brands100%OOS Rate1.3%Rating4.5★Reviews3,387Avg BSR#91
13K8KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Shea Butter Body Lotion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • garnier body lotion113K/yr
  • garnier moisturiser31K/yr
  • garnier body cream20K/yr
  • shea butter moisturiser21K/yr
  • garnier cream12K/yr
  • shea butter body lotion12K/yr
  • garnier moisturiser body6K/yr
  • garnier body7K/yr
  • palmers shea butter7K/yr
  • garnier body moisturiser4K/yr

What reviews say buyers love and hate about Shea Butter Body Lotion

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Smell16%

Amazing smell

Moist/Dry15%

Excellent moisturiser

Value For Money12%

Good value for money

Quality-Overall9%

Good quality cream

Soft Feel7%

Very smooth

What buyers complain about

55% of reviews
Moist/Dry14%

Not Hydrating

Smell13%

Strong unpleasant smell

Suitability Dry Skin9%

Not good for dry skin

Adhesion/Stickiness5%

Does feel a bit sticky though

Texture/Consistency-Overall3%

Not the texture I imagined it would be

Shea Butter Body Lotion return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
50%
2Leak-Proof
12%
3Moist/Dry
6%
4Functionality-Overall
6%
5Quality-Overall
6%

Common Shea Butter Body Lotion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shea Butter Body Lotion 43/100 on Amazon United Kingdom — Skip it. The niche generates £179K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +23.8% over the last 90 days.
Search demand for Shea Butter Body Lotion on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.8× the quietest.