Shaving Soap
FailPrices span $3.31–$13.22, mostly outside the sweet spot, so Shaving Soap is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £253K/yr342K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 91 sellers
Flapen Score
Shaving Soap against its category
The dotted line is the Beauty average. Past it, Shaving Soap is stronger. Inside it, weaker.
Market
The Shaving Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving Soap 342K times last year and spent an estimated £253K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 342K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £253Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- shaving soap169K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £3.31 to £13.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £3.31–£13.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #25 within Bath & Body. It carries 5,812 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 91%
- Out of stock, average day
- 0.2%
- Average rank
- #25in Bath & Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,812per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Shaving Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Proraso Shaving Soap in a Bowl 150ml Refreshing and Toning Shaving Soap For Men with Eucalyptus Oil and Menthol Made in Italy Green
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 19,515
- Age
- 15y ago

Wilkinson Sword Vintage Edition Mens Shaving Soap in Jar 125 g
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 582
- Age
- 6y ago

Proraso Shaving Soap in a Bowl 150ml Sensitive Skin Shaving Soap with Green Tea and Oat Made in Italy White
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 10,650
- Age
- 16y ago

Taylor of Old Bond Street Sandalwood Shaving Cream Bowl 150g
- Price
- £11.99
- Rating
- 4.7/5
- Reviews
- 31,183
- Age
- 17y ago
Trending
estimated 90-day click momentum
Nimbi Shave Foam Puck Clay Fragrance-Free Solid Shaving Foam Face and Body 48 Uses Pack of 1.
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 75
- Age
- 2y ago

Wilkinson Sword Vintage Edition Mens Shaving Soap in Jar 125 g
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

Proraso Shaving Cream Tube 150ml Sensitive Shaving Cream for Men Protects Skin Formula with Oat and Green Tea Extracts Made in Italy White
- Price
- £5.92
- Rating
- 4.6/5
- Reviews
- 5,208
- Age
- 11y ago

Proraso Shaving Cream Tube 150ml Intensely Nourishing and Moisturising Shaving Cream for Men with Sandalwood Oil and Shea Butter Made in Italy Red
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 5,309
- Age
- 14y ago

EVYAP ARKO Shaving Cream Soap 3 Pieces (Pack of 1)
- Price
- £5.15
- Rating
- 4.6/5
- Reviews
- 1,380
- Age
- 13y ago
Newest
by launch date
Wilkinson Sword shaving soap for sensitive skin Ideal for mens toiletry bags home barber kits shaving soap and bowl for sensitive skin 1 pack
- Price
- £5.34
- Rating
- 4.7/5
- Reviews
- 732
- Age
- 1y ago

Wilkinson Sword Vintage Edition Mens Shaving Soap in Jar 125 g
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

Nimbi Shave Foam Puck Clay Fragrance-Free Solid Shaving Foam Face and Body 48 Uses Pack of 1.
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 75
- Age
- 2y ago

Shaving Soap for Men- Sandalwood Mens Shave Soap- Smoothest Wet Mens Shaving Cream Soap-Travel Size Shaving Soap Cream (2 pack 3 oz)
- Price
- £7.62
- Rating
- 4.2/5
- Reviews
- 443
- Age
- 3y ago

La Barbiera Solid Shaving Soap | 60g Refill Puck | Vegan and Plastic Free (Fresh Lemon)
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 602
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
91
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 88%
Open market
17%
- Proraso45%
- Lulizzie14%
- Taylor of Old Bond Street10%
- VIKING REVOLUTION7%
- ECHOLLY5%
- La Barbiera2%
- Open — no brand owns it (11 brands, 17%)
Demand
Shaving Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Shaving Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shaving soap169K/yr
- proraso58K/yr
- shaving soap for men33K/yr
- shaving soap bowl16K/yr
- shave soap12K/yr
- proraso shaving soap9K/yr
- shaving soap refill10K/yr
- wilkinson sword shaving soap11K/yr
- mens shaving soap8K/yr
- shaving soap pucks3K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Soap
We read the reviews and the return reasons for every product selling here.
“nothing like the proper lather im used to”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









