Shaving Soap
prices mostly outside the sweet spot ($3.31–$13.22) — Shaving Soap doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Shaving Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaving Soap is a £253K/yr Amazon United Kingdom market (342K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Shaving Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.4% over the last 90 days and 10.2% of searches end in a purchase.
£253K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Shaving Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Proraso Shaving Soap in a Bowl 150ml Refreshing and Toning Shaving Soap For Men with Eucalyptus Oil and Menthol Made in Italy Green
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 19,515
- Age
- 15y ago
Wilkinson Sword Vintage Edition Mens Shaving Soap in Jar 125 g
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago
Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 582
- Age
- 6y ago
Proraso Shaving Soap in a Bowl 150ml Sensitive Skin Shaving Soap with Green Tea and Oat Made in Italy White
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 10,650
- Age
- 16y ago
Taylor of Old Bond Street Sandalwood Shaving Cream Bowl 150g
- Price
- £11.99
- Rating
- 4.7/5
- Reviews
- 31,183
- Age
- 17y ago
Trending
90-day click momentum
Nimbi Shave Foam Puck Clay Fragrance-Free Solid Shaving Foam Face and Body 48 Uses Pack of 1.
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 75
- Age
- 2y ago
Wilkinson Sword Vintage Edition Mens Shaving Soap in Jar 125 g
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago
Proraso Shaving Cream Tube 150ml Sensitive Shaving Cream for Men Protects Skin Formula with Oat and Green Tea Extracts Made in Italy White
- Price
- £5.92
- Rating
- 4.6/5
- Reviews
- 5,208
- Age
- 11y ago
Proraso Shaving Cream Tube 150ml Intensely Nourishing and Moisturising Shaving Cream for Men with Sandalwood Oil and Shea Butter Made in Italy Red
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 5,309
- Age
- 14y ago
EVYAP ARKO Shaving Cream Soap 3 Pieces (Pack of 1)
- Price
- £5.15
- Rating
- 4.6/5
- Reviews
- 1,380
- Age
- 13y ago
Newest
by launch date
Wilkinson Sword shaving soap for sensitive skin Ideal for mens toiletry bags home barber kits shaving soap and bowl for sensitive skin 1 pack
- Price
- £5.34
- Rating
- 4.7/5
- Reviews
- 732
- Age
- 1y ago
Wilkinson Sword Vintage Edition Mens Shaving Soap in Jar 125 g
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago
Nimbi Shave Foam Puck Clay Fragrance-Free Solid Shaving Foam Face and Body 48 Uses Pack of 1.
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 75
- Age
- 2y ago
Shaving Soap for Men- Sandalwood Mens Shave Soap- Smoothest Wet Mens Shaving Cream Soap-Travel Size Shaving Soap Cream (2 pack 3 oz)
- Price
- £7.62
- Rating
- 4.2/5
- Reviews
- 443
- Age
- 3y ago
La Barbiera Solid Shaving Soap | 60g Refill Puck | Vegan and Plastic Free (Fresh Lemon)
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 602
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
91
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
17%
- Proraso45%
- Lulizzie14%
- Taylor of Old Bond Street10%
- VIKING REVOLUTION7%
- ECHOLLY5%
- La Barbiera2%
- Open — no brand owns it (11 brands, 17%)
Shaving Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Shaving Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaving soap169K/yr
- proraso58K/yr
- shaving soap for men33K/yr
- shaving soap bowl16K/yr
- shave soap12K/yr
- proraso shaving soap9K/yr
- shaving soap refill10K/yr
- wilkinson sword shaving soap11K/yr
- mens shaving soap8K/yr
- shaving soap pucks3K/yr
What reviews say buyers love and hate about Shaving Soap
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Love the smell”
“Nice scent and great thick creamy lather”
“Classic Barbershop Quality in a Bowl”
“Good value for money”
“Soft and creamy”
What buyers complain about
54% of reviews“nothing like the proper lather im used to”
“Each one has a very different scent”
“leaving me with dry”
“But that isn't enough to counter the poor performance”
“Not the most expensive”
Shaving Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaving Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
