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Shaving Soap

Fail

Prices span $3.31–$13.22, mostly outside the sweet spot, so Shaving Soap is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£253K/yr342K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
50%top-5 click share · 17 brands · 91 sellers

Flapen Score

Shaving Soap against its category

The dotted line is the Beauty average. Past it, Shaving Soap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Soap 342K times last year and spent an estimated £253K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
10.2%
Market size, estimated
£253Ka year
Peak month
December1.7× the quietest month
Top search term
shaving soap169K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £3.31 to £13.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£3.31–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #25 within Bath & Body. It carries 5,812 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
91%
Out of stock, average day
0.2%
Average rank
#25in Bath & Body
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,812per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Shaving Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

91

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 88%

Open market

17%

  • Proraso45%
  • Lulizzie14%
  • Taylor of Old Bond Street10%
  • VIKING REVOLUTION7%
  • ECHOLLY5%
  • La Barbiera2%
  • Open — no brand owns it (11 brands, 17%)

Demand

Shaving Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Shaving Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shaving soap169K/yr
  • proraso58K/yr
  • shaving soap for men33K/yr
  • shaving soap bowl16K/yr
  • shave soap12K/yr
  • proraso shaving soap9K/yr
  • shaving soap refill10K/yr
  • wilkinson sword shaving soap11K/yr
  • mens shaving soap8K/yr
  • shaving soap pucks3K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Soap

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
15%of negative reviews mention “Lather”
0.2%of orders come back
“nothing like the proper lather im used to”
A buyer, on “Lather”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shaving Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data