shaving oil
Worth a lookShows low returns (0.1%), but a small market ($134K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,594.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.53–£22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£134K£134K/yr · 139K searches
According to Flapen's Amazon United Kingdom niche tracking, shaving oil is a £134K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
shaving oil market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £133K–£159K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 70%
- Out of stock
- 5.3%
- Avg brand age
- 57 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
87
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
12%
- King of Shaves28%
- Veet18%
- NUAGÉ14%
- Tree Hut13%
- Aromabar10%
- Australian Bodycare5%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top shaving oil search terms
- shaving oil66K/yr
- shave oil35K/yr
- shaving oil men21K/yr
- king of shaves shaving oil11K/yr
- shave oil men5K/yr
- king of shaves oil2K/yr
Top shaving oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising
Veet£5.804.5★7,493 rev
King of Shaves Sensitive Shave Oil for Men Aloe Vera & Tea Tree Clear No Foam Shaving Oil for Precision Shaving Helps Reduce Razor Burn & Rash Vegan Travel Size 15ml
King of Shaves£5.654.4★532 rev
Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
Tree Hut£18.634.7★1,829 rev
King of Shaves Advanced Sensitive Shaving Oil Tea Tree & Vitamin E Clear No Foam Formula Helps Reduce Razor Burn For Sensitive Skin Travel Size 100% Naturally Derived & Vegan 2 x 30ml
King of Shaves£12.364.5★892 rev
Nuage MEN Shaving Oil Menthol Pre Shave with Pump 20ml (6 Pack)
NUAGÉ£6.734.6★532 rev
Newest
by launch date
After Shave Oil for Women Coconut Vanilla After Shave Oil for Soothing & Hydrating Skin Prevents Ingrown Hairs and Dryness Gentle Formula Daily Skin Care Vanilla Body Oil (40ml)
Pothenika£8.0010 rev
Womens Shaving Oil for Sensitive Skin - Prevents Ingrown Hairs & Soothes Shaving Irritation | Strawberry Vanilla | Redness Relief in 2 Hours | 100ml Shaving Oil Women Shaver Oil
Dachitian£6.4738 rev
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment For Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly£22.601,713 rev
Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
Tree Hut£18.631,829 rev
Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)
MYLEE£8.04533 rev
Trending
90-day click momentumTruly Beauty Soft Serve After Shave Oil | Hydrating Treatment For Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly£22.604.5★
Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
Tree Hut£18.634.7★
After Shave Oil for Women Coconut Vanilla After Shave Oil for Soothing & Hydrating Skin Prevents Ingrown Hairs and Dryness Gentle Formula Daily Skin Care Vanilla Body Oil (40ml)
Pothenika£8.004.5★
Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising
Veet£5.804.5★
Shaving oil for the whole body - Shaving Oil shaving oil against shaving rash and ingrown hairs - The result: smooth gentle with pleasantly less irritation and redness 80 ml
Australian Bodycare£8.224.5★
What buyers say about shaving oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing product, just like all mylees items”
“leaves skin soft”
“great price”
“nice fragrance”
“A smooth shave”
“great oil”
“Does as it says”
“Fast and easy too”
“clean up you just wash your face as you would before shaving use good hot water”
“Lovely oil”
What buyers complain about
“Could not stand the smell”
“Rubbish doesn't help at all when shaving”
“This is a good product BUT one bottle was leaking”
“no smell not oil”
“Gave me the worst shaving rash on my legs”
“it is also much thicker than I thought itd be”
“Give a poor shave”
“However there is no discount for bulk buying”
“this product clogs them”
“Smaller than expected”
Top return reasons
Common questions
- Is shaving oil profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the shaving oil niche?
- 13 brands and 87 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in shaving oil?
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for shaving oil peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the shaving oil niche?
- Listings span £4.53–£22.60; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.