Shaving Oil

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

+18.2%

Conversion, latest week

9.1%

Market size, estimated

£134Ka year

Peak month

June1.2× the quietest month

Top search term

shaving oil66K searches a year

Listings sell for £10.61 on average, from £4.53 to £22.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.61 that is £3K to £5K a year per listing.

Average price

£10.61under the $15 to $100 sweet spot

Price range

£4.53–£22.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #53 within Hair Oils. It carries 1,595 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

91%

Out of stock, average day

5.3%

Average rank

#53in Hair Oils

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,595per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months