Shaving Oil
Shaving Oil shows low returns (0.1%), but a small market ($134K/yr) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Shaving Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaving Oil is a £134K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Shaving Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.2% over the last 90 days and 9.1% of searches end in a purchase.
£134K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Shaving Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising
- Price
- £5.80
- Rating
- 4.5/5
- Reviews
- 7,493
- Age
- 6y ago
King of Shaves Sensitive Shave Oil for Men Aloe Vera & Tea Tree Clear No Foam Shaving Oil for Precision Shaving Helps Reduce Razor Burn & Rash Vegan Travel Size 15ml
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 19y ago
Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
- Price
- £18.63
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 1y ago
King of Shaves Advanced Sensitive Shaving Oil Tea Tree & Vitamin E Clear No Foam Formula Helps Reduce Razor Burn For Sensitive Skin Travel Size 100% Naturally Derived & Vegan 2 x 30ml
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 6y ago
Nuage MEN Shaving Oil Menthol Pre Shave with Pump 20ml (6 Pack)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 9y ago
Trending
90-day click momentum
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment For Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
- Price
- £22.60
- Rating
- 4.5/5
- Reviews
- 1,713
- Age
- 1y ago
Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
- Price
- £18.63
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 1y ago
After Shave Oil for Women Coconut Vanilla After Shave Oil for Soothing & Hydrating Skin Prevents Ingrown Hairs and Dryness Gentle Formula Daily Skin Care Vanilla Body Oil (40ml)
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 10mo ago
Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising
- Price
- £5.80
- Rating
- 4.5/5
- Reviews
- 7,493
- Age
- 6y ago
Shaving oil for the whole body - Shaving Oil shaving oil against shaving rash and ingrown hairs - The result: smooth gentle with pleasantly less irritation and redness 80 ml
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 4y ago
Newest
by launch dateAfter Shave Oil for Women Coconut Vanilla After Shave Oil for Soothing & Hydrating Skin Prevents Ingrown Hairs and Dryness Gentle Formula Daily Skin Care Vanilla Body Oil (40ml)
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 10mo ago
Womens Shaving Oil for Sensitive Skin - Prevents Ingrown Hairs & Soothes Shaving Irritation | Strawberry Vanilla | Redness Relief in 2 Hours | 100ml Shaving Oil Women Shaver Oil
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment For Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
- Price
- £22.60
- Rating
- 4.5/5
- Reviews
- 1,713
- Age
- 1y ago
Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
- Price
- £18.63
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 1y ago
Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
87
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
12%
- King of Shaves28%
- Veet18%
- NUAGÉ14%
- Tree Hut13%
- Aromabar10%
- Australian Bodycare5%
- Open — no brand owns it (7 brands, 12%)
Shaving Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Shaving Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaving oil66K/yr
- shave oil35K/yr
- shaving oil men21K/yr
- king of shaves shaving oil11K/yr
- shave oil men5K/yr
- king of shaves oil2K/yr
What reviews say buyers love and hate about Shaving Oil
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Amazing product, just like all mylees items”
“leaves skin soft”
“great price”
“nice fragrance”
“A smooth shave”
What buyers complain about
61% of reviews“Could not stand the smell”
“Rubbish doesn't help at all when shaving”
“This is a good product BUT one bottle was leaking”
“no smell not oil”
“Gave me the worst shaving rash on my legs”
Shaving Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaving Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
