Shampoo Refill
brand-locked demand (top 5 brands take 100% of clicks) — Shampoo Refill doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Shampoo Refill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shampoo Refill is a £173K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Shampoo Refill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.9% over the last 90 days and 7.9% of searches end in a purchase.
£173K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 37 products
Top Shampoo Refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Elvive Dream Lengths Restoring Shampoo Recyclable Refill Pouch with Vegetal Keratin & Castor Oil for Long Hair Suitable for all hair textures -60% less plastic Value format 500ml
- Price
- £2.86
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago
LOreal Paris Elvive Dream Lengths Shampoo and Conditioner Set for Long Hair Nourishing & Strengthening Treatment to Prevent Hair Breakage Enriched with Castor Oil
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 4y ago
LOréal Paris Elvive Dream Lengths Restoring Shampoo With Vegetal Keratin & Castor Oil Helps Repair & Reinforce Fragile Lengths Seals Split Ends 1000ml
- Price
- £6.80
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago
LOreal Paris Elvive Dream Lengths No Haircut Cream Leave In Conditioner 6.8 fl. oz.
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 16,943
- Age
- 5y ago
Miniml Natural Hair Shampoo Eco Friendly 1L Refill Pink Grapefruit & Aloe Vera Men and Womens Sensitive Scalp & Skin Cruelty Free Vegan Shampoo - for Greasy Curly Dry and Dandruff Hair
- Price
- £5.79
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 4y ago
Trending
90-day click momentum
LOreal Paris Elvive Dream Lengths Ultimate Haircare Set 400ml Shampoo 300ml Conditioner 300ml Saviour Mask & 100ml Frizz Killer Serum (4-Piece Set)
- Price
- £18.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 5mo ago
Miniml Nourishing Shampoo - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo with Pro-Vitamin B5 for Soft Smooth Strengthened Hair
- Price
- £3.26
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 5mo ago
Miniml Balancing Shampoo - Uplifting Pink Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Healthy Balanced Hydrated Hair
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago
Miniml Natural Hair Shampoo Eco Friendly 1L Bottle Pink Grapefruit and Aloe Vera Men and Womens Sensitive Scalp and Skin Cruelty Free Vegan Shampoo - For Greasy Curly Dry and Dandruff Hair
- Price
- £7.27
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch dateLOreal Paris Elvive Dream Lengths Ultimate Haircare Set 400ml Shampoo 300ml Conditioner 300ml Saviour Mask & 100ml Frizz Killer Serum (4-Piece Set)
- Price
- £18.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Miniml Balancing Shampoo - Uplifting Pink Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Healthy Balanced Hydrated Hair
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago
Miniml Nourishing Shampoo - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo with Pro-Vitamin B5 for Soft Smooth Strengthened Hair
- Price
- £3.26
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 5mo ago
Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 5mo ago
Miniml Natural Hair Shampoo Eco Friendly 1L Bottle Pink Grapefruit and Aloe Vera Men and Womens Sensitive Scalp and Skin Cruelty Free Vegan Shampoo - For Greasy Curly Dry and Dandruff Hair
- Price
- £7.27
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
203
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 82%
Open market
0%
- L'Oreal Paris77%
- Miniml22%
- L'ORÉAL1%
Shampoo Refill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 3.0×
Top Shampoo Refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- miniml shampoo25K/yr
- loreal dream lengths41K/yr
- dream lengths44K/yr
- shampoo refill26K/yr
- elvive dream lengths24K/yr
- dream lengths shampoo18K/yr
- minimal shampoo10K/yr
- loreal dream lengths shampoo15K/yr
- loreal elvive dream lengths12K/yr
- shampoo refill pouch11K/yr
What reviews say buyers love and hate about Shampoo Refill
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Nice clean fragrance”
“Good price”
“Great quality hair mask”
“leaves hair soft”
“Makes it easier to dry”
What buyers complain about
56% of reviews“Lavender is overpowering”
“damage to my hair has reduced”
“It was leaking and damaged”
“No english on bottle”
“Awful hair oil”
Shampoo Refill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shampoo Refill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
