shampoo for dry hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£247K£247K/yr · 187K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,527.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.35avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.05–£11.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shampoo for dry hair is a £247K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
shampoo for dry hair market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £209K–£251K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- TIGI73%
- Bed Head25%
- CATWALK by TIGI2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top shampoo for dry hair search terms
- bed head shampoo108K/yr
- tigi shampoo30K/yr
- bedhead shampoo19K/yr
- bedhead shampoo only16K/yr
- shampoo bed head8K/yr
- tigi bed head shampoo6K/yr
Top shampoo for dry hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bed Head by TIGI Recovery Shampoo Deep Moisturising Shampoo with Keratin & Biotin Repair Dry & Damaged Hair Hydrating Formula 750ml
TIGI£6.984.6★4,995 rev
Bed Head by TIGI Urban Antidotes Re-Energise Shampoo Professional Clarifying Shampoo for All Hair Types Colour-Safe Hydrating Daily Cleanse with Salon Formula 750ml
TIGI£7.644.7★1,989 rev
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair Sulphate-Free with Keratin & Coconut Oil for Frizz Control & Shine 750ml
Bed Head£7.244.5★2,688 rev
Bed Head by TIGI Resurrection Shampoo Salon-Quality Repair Formula for Damaged Hair Strengthens Smooths & Hydrates Weak Brittle & Over-Processed Hair 750ml
TIGI£7.864.8★5,804 rev
Bed Head by TIGI Recovery Shampoo & Conditioner Set 2x 750ml Deep Moisture for Dry & Heat Damaged Hair Salon-Pro Hydrating Treatment to Control Frizz & Colour Protection
TIGI£11.044.6★27,168 rev
Newest
by launch date
Bed Head by TIGI Resurrection Super Repair Shampoo Restoring Formula for Dry Brittle & Damaged Hair with Moisture & Repair Active Technology Salon-Quality Hydration 600ml
Bed Head£6.35149 rev
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair With Keratin & Coconut Oil for Frizz Control & Shine 600ml
Bed Head£6.05716 rev
Bed Head by TIGI Recovery Shampoo Moisturising & Hydrating Shampoo Cleansing Hair Wash to Repair Dry Damaged Hair 600ml
TIGI£6.10949 rev
Bed Head by TIGI Resurrection Shampoo & Conditioner Set 2x 750ml For Dry Damaged Hair Deep Moisture Repair with Colour Protect for Strength & Shine
Bed Head£10.8724,994 rev
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair Sulphate-Free with Keratin & Coconut Oil for Frizz Control & Shine 750ml
Bed Head£7.242,688 rev
Trending
90-day click momentumBed Head by TIGI Recovery Shampoo Deep Moisturising Shampoo with Keratin & Biotin Repair Dry & Damaged Hair Hydrating Formula 750ml
TIGI£6.984.6★
Catwalk by TIGI Oatmeal & Honey Shampoo Moisturising Shampoo for Dry & Damaged Hair Colour-Safe Restores Shine & Gloss 750ml
CATWALK by TIGI£7.964.6★
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair With Keratin & Coconut Oil for Frizz Control & Shine 600ml
Bed Head£6.054.6★
Bed Head by TIGI Urban Antidotes Re-Energise Shampoo Professional Clarifying Shampoo for All Hair Types Colour-Safe Hydrating Daily Cleanse with Salon Formula 750ml
TIGI£7.644.7★
Bed Head by TIGI Resurrection Shampoo Salon-Quality Repair Formula for Damaged Hair Strengthens Smooths & Hydrates Weak Brittle & Over-Processed Hair 750ml
TIGI£7.864.8★
What buyers say about shampoo for dry hair
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shampoo with gorgeous fragrance”
“Excellent Value”
“Very good hair product”
“I noticed how soft”
“Good for coloured hair”
“Made my hair shiny & soft & look in good condition”
“Makes me hair feels so clean”
“I buy this for my granddaughter who loves it she has very thick curly hair”
“Great value for money lasts ages”
“Cleans hair”
What buyers complain about
“it does have a slightly strange smell”
“a little pricey”
“Leaking packaging”
“conditioner is still needed as it still looks dry”
“I did complain to Amazon about the breach of the trades description act”
“makes my hair greasy”
“Bad reaction”
“the black cap from empty bottle does not fit this one”
“Im not sure if thats a good thing or means its full of chemicals”
“conditioner are very thick”
Top return reasons
Common questions
- Is shampoo for dry hair profitable to sell on Amazon United Kingdom?
- The niche generates £247K/yr across 14 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the shampoo for dry hair niche?
- 3 brands and 93 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shampoo for dry hair?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.0%.
- When does demand for shampoo for dry hair peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shampoo for dry hair niche?
- Listings span £6.05–£11.57; the average listing price is £8.35 (sweet spot $15–$100). The average incumbent carries 7,527 reviews — the moat a new listing must climb.