Shampoo for Dry Hair

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

15.8%

Market size, estimated

£247Ka year

Peak month

November1.7× the quietest month

Top search term

bed head shampoo108K searches a year

Listings sell for £8.35 on average, from £6.05 to £11.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.35 that is £13K to £17K a year per listing.

Average price

£8.35under the $15 to $100 sweet spot

Price range

£6.05–£11.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£13K–£17K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Shampoos & Conditioners. It carries 7,527 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#195in Shampoos & Conditioners

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,527per listing

Listings tracked

14

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months