shampoo for coloured hair
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good536.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£388K£388K/yr · 656K searches
Price range
Okay£2.80–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.29avg listing price — sweet spot $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shampoo for coloured hair is a £388K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
shampoo for coloured hair market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £372K–£465K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #702
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 47%
- Out of stock
- 0.6%
- Avg brand age
- 68 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
215
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
0%
- L'Oreal Paris88%
- L'Oréal Professionnel Paris6%
- L'ORÉAL5%
- Elvive1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top shampoo for coloured hair search terms
- elvive shampoo161K/yr
- elvive shampoo and conditioner199K/yr
- loreal shampoo and conditioner137K/yr
- loreal elvive shampoo68K/yr
- shampoo elvive20K/yr
- loreal shampoo elvive22K/yr
- loreal elvive shampoo and conditioner19K/yr
- shampoo and conditioner sets loreal11K/yr
- elseve shampoo10K/yr
- shampoo and conditioner loreal8K/yr
Top shampoo for coloured hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Shampoo For Dehydrated Hair Elvive Hydra Hyaluronic With Hyaluronic Acid 72H Moisture Boost For Shiny Bouncy Results Suitable For All Hair Textures From Straight To Coily XL 1000ml
L'Oreal Paris£7.564.7★300 rev
LOreal Paris Elvive Dream Lengths Shampoo and Conditioner Set for Long Hair Nourishing & Strengthening Treatment to Prevent Hair Breakage Enriched with Castor Oil
L'Oreal Paris£11.074.6★537 rev
LOreal Paris Elvive Glycolic Gloss Shampoo With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Sulphate Free Ideal for Dull Hair 200ml
L'Oreal Paris£5.244.5★1,914 rev
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
L'Oreal Paris£5.514.4★1,049 rev
LOréal Paris Elvive Dream Lengths Restoring Shampoo With Vegetal Keratin & Castor Oil Helps Repair & Reinforce Fragile Lengths Seals Split Ends 1000ml
L'Oreal Paris£6.804.7★254 rev
Newest
by launch date
LOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair
L'Oreal Paris£12.6812 rev
LOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)
L'Oreal Paris£13.3211 rev
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.4274 rev
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.3973 rev
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
L'Oreal Paris£6.0054 rev
Trending
90-day click momentumLOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)
L'Oreal Paris£13.324.4★
LOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair
L'Oreal Paris£12.684.0★
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
L'Oreal Paris£6.004.4★
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.424.4★
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.394.3★
What buyers say about shampoo for coloured hair
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent price”
“The scent is amazing too — fresh”
“Quality and reliable”
“Give a good softness”
“its helping to make it grow”
“my hair is easier to style”
“Does what it says”
“Suits my fine hair very well”
“brilliant for my coloured hair”
“It lathers well”
What buyers complain about
“Definitely didn't work on my hair”
“Overpriced”
“It doesn't have a drying effect”
“it was obvious that I was allergic to something in the ingredients”
“It was leaking and damaged”
“lifeless it's not cheap so it's surprising it's so bad wouldn't recommend”
“It doesnt perform as described”
“Oily hair product”
“Not very happy with this shampoo don't do any good for my hair at all”
“Bottles do come smaller than expected”
Top return reasons
Common questions
- Is shampoo for coloured hair profitable to sell on Amazon United Kingdom?
- The niche generates £388K/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the shampoo for coloured hair niche?
- 4 brands and 215 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shampoo for coloured hair?
- Top complaints mined from reviews: Hair Related, Value For Money, Moist/Dry. The return rate is 0.0%.
- When does demand for shampoo for coloured hair peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the shampoo for coloured hair niche?
- Listings span £2.80–£26.22; the average listing price is £9.29 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.