Shampoo for Coloured Hair
Shampoo for Coloured Hair shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Shampoo for Coloured Hair profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shampoo for Coloured Hair is a £388K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Shampoo for Coloured Hair: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.5% over the last 90 days and 6.4% of searches end in a purchase.
£388K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Shampoo for Coloured Hair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Shampoo For Dehydrated Hair Elvive Hydra Hyaluronic With Hyaluronic Acid 72H Moisture Boost For Shiny Bouncy Results Suitable For All Hair Textures From Straight To Coily XL 1000ml
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 1y ago
LOreal Paris Elvive Dream Lengths Shampoo and Conditioner Set for Long Hair Nourishing & Strengthening Treatment to Prevent Hair Breakage Enriched with Castor Oil
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 4y ago
LOreal Paris Elvive Glycolic Gloss Shampoo With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Sulphate Free Ideal for Dull Hair 200ml
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 2y ago
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 1y ago
LOréal Paris Elvive Dream Lengths Restoring Shampoo With Vegetal Keratin & Castor Oil Helps Repair & Reinforce Fragile Lengths Seals Split Ends 1000ml
- Price
- £6.80
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago
Trending
90-day click momentum
LOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)
- Price
- £13.32
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3mo ago
LOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair
- Price
- £12.68
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 3mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 9mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
- Price
- £4.42
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
- Price
- £5.39
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 9mo ago
Newest
by launch dateLOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair
- Price
- £12.68
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 3mo ago
LOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)
- Price
- £13.32
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
- Price
- £4.42
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
- Price
- £5.39
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 9mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
215
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
0%
- L'Oreal Paris88%
- L'Oréal Professionnel Paris6%
- L'ORÉAL5%
- Elvive1%
- Open — no brand owns it (0%)
Shampoo for Coloured Hair demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Shampoo for Coloured Hair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elvive shampoo161K/yr
- elvive shampoo and conditioner199K/yr
- loreal shampoo and conditioner137K/yr
- loreal elvive shampoo68K/yr
- shampoo elvive20K/yr
- loreal shampoo elvive22K/yr
- loreal elvive shampoo and conditioner19K/yr
- shampoo and conditioner sets loreal11K/yr
- elseve shampoo10K/yr
- shampoo and conditioner loreal8K/yr
What reviews say buyers love and hate about Shampoo for Coloured Hair
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Excellent price”
“The scent is amazing too — fresh”
“Quality and reliable”
“Give a good softness”
“its helping to make it grow”
What buyers complain about
54% of reviews“Definitely didn't work on my hair”
“Overpriced”
“It doesn't have a drying effect”
“it was obvious that I was allergic to something in the ingredients”
“It was leaking and damaged”
Shampoo for Coloured Hair return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shampoo for Coloured Hair questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
