Shampoo for Coloured Hair

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months

656K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

6.4%

Market size, estimated

£388Ka year

Peak month

November1.3× the quietest month

Top search term

elvive shampoo161K searches a year

Listings sell for £9.29 on average, from £2.80 to £26.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.29 that is £9K to £12K a year per listing.

Average price

£9.29under the $15 to $100 sweet spot

Price range

£2.80–£26.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£9K–£12K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #702 within Shampoos & Conditioners. It carries 537 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

91%

Out of stock, average day

0.6%

Average rank

#702in Shampoos & Conditioners

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

537per listing

Listings tracked

34

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

68 months