Shampoo Cap
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -9.6% this quarter, so Shampoo Cap is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 2,481 Beauty niches · +7 vs the category median of 4754
- Market size
- £420K/yr272K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 21 sellers
Flapen Score
Shampoo Cap against its category
The dotted line is the Beauty average. Past it, Shampoo Cap is stronger. Inside it, weaker.
Market
The Shampoo Cap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shampoo Cap 272K times last year and spent an estimated £420K. The top 5 brands take 70% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £420Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- shampoo caps no rinse for elderly44K searches a year
02 · Price
A sale here is worth £11.07.
Listings sell for £11.07 on average, from £3.17 to £18.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.07 that is £22K to £28K a year per listing.
- Average price
- £11.07under the $15 to $100 sweet spot
- Price range
- £3.17–£18.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #398 within Shampoos & Conditioners. It carries 1,915 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 6.3%
- Average rank
- #398in Shampoos & Conditioners
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,915per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Shampoo Cap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
23%
- Brand 119%
- Brand 216%
- Brand 313%
- Brand 411%
- Brand 510%
- Brand 68%
Demand
Shampoo Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shampoo Cap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo caps no rinse for elderly44K/yr
- shampoo cap79K/yr
- hair wash caps no water rinse free27K/yr
- shampoo caps26K/yr
- no rinse shampoo cap19K/yr
- hair washing caps13K/yr
- shampoo caps for bed bound to wash hair8K/yr
- rinse free shampoo cap8K/yr
- waterless shampoo cap4K/yr
- hair wash cap7K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo Cap
We read the reviews and the return reasons for every product selling here.
“still Greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo Cap questions
Answered from the same tracked data.









