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Shampoo Cap

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -9.6% this quarter, so Shampoo Cap is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£420K/yr272K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
70%top-5 click share · 12 brands · 21 sellers

Flapen Score

Shampoo Cap against its category

The dotted line is the Beauty average. Past it, Shampoo Cap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shampoo Cap 272K times last year and spent an estimated £420K. The top 5 brands take 70% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
13.9%
Market size, estimated
£420Ka year
Peak month
February1.4× the quietest month
Top search term
shampoo caps no rinse for elderly44K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £3.17 to £18.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.07 that is £22K to £28K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£3.17–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£28K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #398 within Shampoos & Conditioners. It carries 1,915 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#398in Shampoos & Conditioners
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,915per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Shampoo Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

21

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

23%

  • Brand 119%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Shampoo Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shampoo Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shampoo caps no rinse for elderly44K/yr
  • shampoo cap79K/yr
  • hair wash caps no water rinse free27K/yr
  • shampoo caps26K/yr
  • no rinse shampoo cap19K/yr
  • hair washing caps13K/yr
  • shampoo caps for bed bound to wash hair8K/yr
  • rinse free shampoo cap8K/yr
  • waterless shampoo cap4K/yr
  • hair wash cap7K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Cap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Oily/Greasy”
0.4%of orders come back
“still Greasy”
A buyer, on “Oily/Greasy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Shampoo Cap questions

Answered from the same tracked data.