shampoo bar
Skip itPrices mostly outside the sweet spot ($2.41–$16.13) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£123K£123K/yr · 274K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,682.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shampoo bar is a £123K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shampoo bar market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £120K–£151K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #285
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.1%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top shampoo bar search terms
- shampoo bar178K/yr
- shampoo bars for hair uk19K/yr
- shampoo bars13K/yr
- solid shampoo bar11K/yr
- shampoo soap bar6K/yr
- solid shampoo6K/yr
- bar shampoo7K/yr
- natural shampoo bar7K/yr
- hair soap4K/yr
- hair soap bar shampoo5K/yr
What buyers say about shampoo bar
What buyers praise and complain about, mined from review topics.What buyers love
“lathers nicely has a fresh scent”
“Excellent product”
“Super soft”
“Lovely calm scent”
“It is really beneficial for scalp health and new growth”
“Well worth it”
“got my hair super clean”
“Easy to use”
“I think it will last a good while as well”
“easier to style I don't even have to straighten it it just naturally goes wavy I think it's one of the best things that I've ever invested in well done for creating such a wonderful product”
What buyers complain about
“Also made my hair very dry”
“These are small”
“It is expensive”
“I often come out in rashes with products”
“Tangled my hair so bad and after use, my hair feels very dirty”
“Didnt suit my hair”
“Cheap smell”
“No lather”
“break down the mixture of oily”
“Hair were dry after washing”
Top return reasons
Common questions
- Is shampoo bar profitable to sell on Amazon United Kingdom?
- The niche generates £123K/yr across 21 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the shampoo bar niche?
- 11 brands and 52 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in shampoo bar?
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for shampoo bar peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the shampoo bar niche?
- Listings span £2.41–£16.13; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 7,683 reviews — the moat a new listing must climb.