Is Shampoo Bar profitable to sell on Amazon United Kingdom?

Flapen scores Shampoo Bar 46 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £123K a year across 21 tracked products. Search demand grew +2.7% in the last 90 days.

How competitive is the Shampoo Bar niche on Amazon United Kingdom?

11 brands and 52 sellers compete in Shampoo Bar on Amazon United Kingdom. The top 5 Shampoo Bar products take 57% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Shampoo Bar?

Shampoo Bar buyers on Amazon United Kingdom complain most about Moist/Dry, Size-Overall, and Value For Money. An estimated 0.2% of orders come back.

When does demand for Shampoo Bar peak?

Search demand for Shampoo Bar on Amazon United Kingdom is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Shampoo Bar niche?

Shampoo Bar sells for £6.02 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.41 to £16.13. The average product has 7,683 reviews, the count a new listing must catch up to.

Shampoo Bar

Fail

Prices span $2.41–$16.13, mostly outside the sweet spot, so Shampoo Bar is a Fail.

Flapen Score: 46
46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size: £123K/yr274K searches / yr
90-day growth: +2.7%search demand this quarter
Competition: 57%top-5 click share · 11 brands · 52 sellers

Flapen Score

Shampoo Bar against its category

The dotted line is the Beauty average. Past it, Shampoo Bar is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Shampoo Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shampoo Bar 274K times last year and spent an estimated £123K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months: 274K
Growth, 90 days vs prior 90: +2.7%
Conversion, latest week: 7.4%
Market size, estimated: £123Ka year
Peak month: November1.3× the quietest month
Top search term: shampoo bar178K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £2.41 to £16.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.02 that is £5K to £6K a year per listing.

Average price: £6.02under the $15 to $100 sweet spot
Price range: £2.41–£16.13
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: £5K–£6K
Returns: 0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #285 within Bath & Body. It carries 7,683 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 3.1%
Average rank: #285in Bath & Body
Average rating: 4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews: 7,683per listing
Listings tracked: 21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Demand

Shampoo Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shampoo Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

shampoo bar178K/yr +8.5%6.7% conv.
shampoo bars for hair uk19K/yr +14.3%6.5% conv.
shampoo bars13K/yr +8.1%4.6% conv.
solid shampoo bar11K/yr +10.7%3.9% conv.
shampoo soap bar6K/yr +30.9%6.6% conv.
solid shampoo6K/yr +22.9%3.8% conv.
bar shampoo7K/yr -45.1%7.8% conv.
natural shampoo bar7K/yr -12.4%6.6% conv.
hair soap4K/yr +26.0%2.9% conv.
hair soap bar shampoo5K/yr -6.4%5.0% conv.

Reviews and returns

What reviews say buyers love and hate about Shampoo Bar

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Lather”

11%of negative reviews mention “Moist/Dry”

0.2%of orders come back

“Also made my hair very dry”

A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Shampoo Bar questions

Answered from the same tracked data.

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