Shampoo and Conditioner Sets
MaybeAn estimated 0.0% of orders come back. But the average product has 6,120 reviews to catch up to, so Shampoo and Conditioner Sets is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £2.1M/yr3.5M searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 230 sellers
Flapen Score
Shampoo and Conditioner Sets against its category
The dotted line is the Beauty average. Past it, Shampoo and Conditioner Sets is stronger. Inside it, weaker.
Market
The Shampoo and Conditioner Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shampoo and Conditioner Sets 3.5M times last year and spent an estimated £2.1M. The top 5 brands take 74% of clicks. Demand peaks in Jul–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £2.1Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- shampoo and conditioner sets1.7M searches a year
02 · Price
A sale here is worth £10.05.
Listings sell for £10.05 on average, from £0.83 to £26.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £10.05 that is £60K to £80K a year per listing.
- Average price
- £10.05under the $15 to $100 sweet spot
- Price range
- £0.83–£26.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £60K–£80K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #35 within Shampoos & Conditioners. It carries 6,120 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #35in Shampoos & Conditioners
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,120per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Shampoo and Conditioner Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
230
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
22%
- Brand 140%
- Brand 215%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Shampoo and Conditioner Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Shampoo and Conditioner Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo and conditioner sets1.7M/yr
- shampoo and conditioner654K/yr
- bed head shampoo and conditioner286K/yr
- sulphate free hair shampoo and conditioner219K/yr
- bedhead shampoo and conditioner sets120K/yr
- tigi bed head shampoo and conditioner66K/yr
- shampoo and conditioner set49K/yr
- sulfate free shampoo and conditioner sets53K/yr
- hair shampoo and conditioner48K/yr
- sulphate free shampoo and conditioner43K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo and Conditioner Sets
We read the reviews and the return reasons for every product selling here.
“its left my hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo and Conditioner Sets questions
Answered from the same tracked data.