Shampoo and Conditioner Sets
MaybeAn estimated 0.0% of orders come back. But the average product has 6,120 reviews to catch up to, so Shampoo and Conditioner Sets is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £2.1M/yr3.5M searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 230 sellers
Flapen Score
Shampoo and Conditioner Sets against its category
The dotted line is the Beauty average. Past it, Shampoo and Conditioner Sets is stronger. Inside it, weaker.
Market
The Shampoo and Conditioner Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shampoo and Conditioner Sets 3.5M times last year and spent an estimated £2.1M. The top 5 brands take 74% of clicks. Demand peaks in Jul–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £2.1Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- shampoo and conditioner sets1.7M searches a year
02 · Price
A sale here is worth £10.05.
Listings sell for £10.05 on average, from £0.83 to £26.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £10.05 that is £60K to £80K a year per listing.
- Average price
- £10.05under the $15 to $100 sweet spot
- Price range
- £0.83–£26.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £60K–£80K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #35 within Shampoos & Conditioners. It carries 6,120 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #35in Shampoos & Conditioners
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,120per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Shampoo and Conditioner Sets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bed Head by TIGI Recovery Shampoo & Conditioner Set 2x 750ml Deep Moisture for Dry & Heat Damaged Hair Salon-Pro Hydrating Treatment to Control Frizz & Colour Protection
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 27,168
- Age
- 15y ago
Bed Head by TIGI Resurrection Shampoo & Conditioner Set 2x 750ml For Dry Damaged Hair Deep Moisture Repair with Colour Protect for Strength & Shine
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 24,994
- Age
- 10y ago
Bed Head by Tigi Urban Antidotes Re-Energise Daily Shampoo and Conditioner 2 x 750ml
- Price
- £11.55
- Rating
- 4.6/5
- Reviews
- 9,111
- Age
- 13y ago
Bed Head by TIGI Dumb Blonde Shampoo & Conditioner Set 2x 750ml Keratin Hair Treatment for Bleached & Colour-Treated Hair Moisturising Formula Repairs Dry Damaged Strands
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 8,910
- Age
- 10y ago
Bed Head by TIGI Colour Goddess Shampoo and Conditioner Set 2x 750ml Hair Treatment for Coloured Dry & Damaged Hair Moisturising Shea Butter & Keratin for Smooth Frizz-Free Locks
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 19,066
- Age
- 13y ago
Trending
estimated 90-day click momentum
Gudlox Hydra Hyaluronic Acid Sulphate-Free Moisturising Shampoo & Conditioner Set Daily Hydration for Dry Dehydrated Hair (2 x 400ml)
- Price
- £6.51
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago
Aussie Mighty Mega Shampoo & Conditioner Set & Detangling Leave in Spray
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 9mo ago
OGX Argan Oil of Morocco Hair Conditioner Hydrate and Repair Intensively Moisturises for Dry and Damaged Hair Sulfate Free Surfactants 385ml
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 8,776
- Age
- 14y ago
Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 9mo ago
Aussie Oh My Gloss Giftset: Hydrating Shampoo & Conditioner Leave in Serum
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago
Newest
by launch dateGudlox Hydra Hyaluronic Acid Sulphate-Free Moisturising Shampoo & Conditioner Set Daily Hydration for Dry Dehydrated Hair (2 x 400ml)
- Price
- £6.51
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago
Aussie Mighty Mega Shampoo & Conditioner Set & Detangling Leave in Spray
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 9mo ago
Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 9mo ago
Aussie Oh My Gloss Giftset: Hydrating Shampoo & Conditioner Leave in Serum
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago
Sulphate Free Hair Shampoo and Conditioner Set Argan Oil & Shea Butter Moisturizing Formula for Men & Women Strengthens Hydrates & Color Safe 355ml Shampoo & 236ml Conditioner
- Price
- £9.90
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
230
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
22%
- TIGI40%
- Bed Head15%
- Aussie7%
- Tresemme Pro Collection6%
- HAIR BURST6%
- TRESemmé4%
Demand
Shampoo and Conditioner Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Shampoo and Conditioner Sets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shampoo and conditioner sets1.7M/yr
- shampoo and conditioner654K/yr
- bed head shampoo and conditioner286K/yr
- sulphate free hair shampoo and conditioner219K/yr
- bedhead shampoo and conditioner sets120K/yr
- tigi bed head shampoo and conditioner66K/yr
- shampoo and conditioner set49K/yr
- sulfate free shampoo and conditioner sets53K/yr
- hair shampoo and conditioner48K/yr
- sulphate free shampoo and conditioner43K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo and Conditioner Sets
We read the reviews and the return reasons for every product selling here.
“its left my hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo and Conditioner Sets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data