Shampoo

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

8.7%

Market size, estimated

£2.1Ma year

Peak month

July1.4× the quietest month

Top search term

shampoo2.7M searches a year

Listings sell for £5.20 on average, from £0.80 to £18.52. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At £5.20 that is £52K to £65K a year per listing.

Average price

£5.20under the $15 to $100 sweet spot

Price range

£0.80–£18.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

£52K–£65K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Shampoos & Conditioners. It carries 6,011 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#275in Shampoos & Conditioners

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,011per listing

Listings tracked

35

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

74 months