Setting Spray
MaybeAn estimated 0.1% of orders come back. But products sell for $7.45 on average, outside the sweet spot, so Setting Spray is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £1.6M/yr1.8M searches / yr
- 90-day growth
- +26.6%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 107 sellers
Flapen Score
Setting Spray against its category
The dotted line is the Beauty average. Past it, Setting Spray is stronger. Inside it, weaker.
Market
The Setting Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Setting Spray 1.8M times last year and spent an estimated £1.6M. The top 5 brands take 85% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +26.6%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £1.6Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- setting spray870K searches a year
02 · Price
A sale here is worth £7.45.
Listings sell for £7.45 on average, from £2.55 to £18.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £7.45 that is £60K to £75K a year per listing.
- Average price
- £7.45under the $15 to $100 sweet spot
- Price range
- £2.55–£18.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £60K–£75K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #11 within Make-up. It carries 10,068 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #11in Make-up
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,068per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Setting Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 2y ago

LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 12mo ago

e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago

essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 2,877
- Age
- 1y ago

NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
Trending
estimated 90-day click momentum
Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 4mo ago

essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 2,877
- Age
- 1y ago

NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago

e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago

LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 12mo ago
Newest
by launch date
Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 4mo ago

LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 12mo ago

essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 2,877
- Age
- 1y ago

TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 6,550
- Age
- 1y ago

NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
107
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
11%
- L'Oreal Paris49%
- e.l.f.12%
- NYX PROFESSIONAL MAKEUP11%
- Essence Cosmetics8%
- Revolution Beauty London5%
- Urban Decay4%
- Open — no brand owns it (5 brands, 11%)
Demand
Setting Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Setting Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- setting spray870K/yr
- loreal setting spray220K/yr
- setting spray makeup122K/yr
- one size setting spray59K/yr
- makeup setting spray61K/yr
- make up setting spray for face56K/yr
- nyx setting spray50K/yr
- revolution setting spray44K/yr
- loreal infallible setting spray42K/yr
- fixing spray makeup36K/yr
Reviews and returns
What reviews say buyers love and hate about Setting Spray
We read the reviews and the return reasons for every product selling here.
“The smell is extremely unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Setting Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









