setting spray
Launch itA $1.6M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.8M searches
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad£2.55–£18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad10,068.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, setting spray is a £1.6M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
setting spray market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £1.1M–£1.5M
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 52 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
107
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- L'Oreal Paris49%
- e.l.f.12%
- NYX PROFESSIONAL MAKEUP11%
- Essence Cosmetics8%
- Revolution Beauty London5%
- Urban Decay4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top setting spray search terms
- setting spray870K/yr
- loreal setting spray220K/yr
- setting spray makeup122K/yr
- one size setting spray59K/yr
- makeup setting spray61K/yr
- make up setting spray for face56K/yr
- nyx setting spray50K/yr
- revolution setting spray44K/yr
- loreal infallible setting spray42K/yr
- fixing spray makeup36K/yr
Top setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
L'Oreal Paris£6.114.4★8,425 rev
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
L'Oreal Paris£9.094.4★8,425 rev
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
e.l.f.£8.114.4★9,428 rev
essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
Essence Cosmetics£2.554.4★2,877 rev
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
NYX PROFESSIONAL MAKEUP£5.954.4★10,864 rev
Newest
by launch date
Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
Urban Decay£10.451,488 rev
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
L'Oreal Paris£9.098,425 rev
essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
Essence Cosmetics£2.552,877 rev
TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz
TIRTIR£9.306,550 rev
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
NYX PROFESSIONAL MAKEUP£5.9510,864 rev
Trending
90-day click momentumUrban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
Urban Decay£10.454.6★
essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
Essence Cosmetics£2.554.4★
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
NYX PROFESSIONAL MAKEUP£5.954.4★
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
e.l.f.£8.114.4★
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
L'Oreal Paris£9.094.4★
What buyers say about setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“the bottle feels really good quality”
“Good value for money”
“Outstanding staying power”
“Great for dry skin”
“Absolutely as promised”
“Really works and gives a soft glow”
“Doesnt smell that bad”
“works well on all skin types”
“Great for dry skin”
“not too sticky”
What buyers complain about
“The smell is extremely unpleasant”
“Drying”
“Poor results”
“not worth the price”
“Leaves a thick glue like residue”
“Very bad for sensitive skin”
“isn't drying. i have slightly sensitive skin”
“all it did was make my makeup really greasy looking”
“Didnt suit my skin”
“No better than the cheaper makes”
Top return reasons
Common questions
- Is setting spray profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Launch it (56/100).
- How competitive is the setting spray niche?
- 11 brands and 107 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in setting spray?
- Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.1%.
- When does demand for setting spray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the setting spray niche?
- Listings span £2.55–£18.75; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 10,068 reviews — the moat a new listing must climb.