Setting Spray
Setting Spray clears our launch bar: a $1.6M/yr market growing +26.6% this quarter with returns at 0.1%.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Setting Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Setting Spray is a £1.6M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 56/100.
Setting Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +26.6% over the last 90 days and 11.9% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Setting Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 2y ago
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 12mo ago
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago
essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 2,877
- Age
- 1y ago
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
Trending
90-day click momentum
Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 4mo ago
essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 2,877
- Age
- 1y ago
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 12mo ago
Newest
by launch dateUrban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 4mo ago
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 12mo ago
essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 2,877
- Age
- 1y ago
TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 6,550
- Age
- 1y ago
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
107
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- L'Oreal Paris49%
- e.l.f.12%
- NYX PROFESSIONAL MAKEUP11%
- Essence Cosmetics8%
- Revolution Beauty London5%
- Urban Decay4%
- Open — no brand owns it (5 brands, 11%)
Setting Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Setting Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- setting spray870K/yr
- loreal setting spray220K/yr
- setting spray makeup122K/yr
- one size setting spray59K/yr
- makeup setting spray61K/yr
- make up setting spray for face56K/yr
- nyx setting spray50K/yr
- revolution setting spray44K/yr
- loreal infallible setting spray42K/yr
- fixing spray makeup36K/yr
What reviews say buyers love and hate about Setting Spray
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“the bottle feels really good quality”
“Good value for money”
“Outstanding staying power”
“Great for dry skin”
“Absolutely as promised”
What buyers complain about
63% of reviews“The smell is extremely unpleasant”
“Drying”
“Poor results”
“not worth the price”
“Leaves a thick glue like residue”
Setting Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Setting Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
