Serum

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

7.7%

Market size, estimated

£1.9Ma year

Peak month

May2.4× the quietest month

Top search term

the ordinary870K searches a year

Listings sell for £10.18 on average, from £3.96 to £22.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £10.18 that is £81K to £102K a year per listing.

Average price

£10.18under the $15 to $100 sweet spot

Price range

£3.96–£22.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£81K–£102K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Face. It carries 15,198 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Face

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,198per listing

Listings tracked

21

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months