Sephora Skincare

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

6.3%

Market size, estimated

£1.4Ma year

Peak month

November2.9× the quietest month

Top search term

byoma1.0M searches a year

Listings sell for £11.33 on average, from £7.51 to £19.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £11.33 that is £28K to £34K a year per listing.

Average price

£11.33under the $15 to $100 sweet spot

Price range

£7.51–£19.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£28K–£34K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #79 within Face. It carries 6,445 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#79in Face

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,445per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months