Sephora

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months

442K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

4.1%

Market size, estimated

£103Ka year

Peak month

December12.0× the quietest month

Top search term

elf lip balm202K searches a year

Listings sell for £5.61 on average, from £3.79 to £7.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.61 that is £4K to £6K a year per listing.

Average price

£5.61under the $15 to $100 sweet spot

Price range

£3.79–£7.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #114 within Make-up. It carries 4,413 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#114in Make-up

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,413per listing

Listings tracked

16

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months