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Seoul 1988 Eye Cream

Fail

The top 5 brands take 100% of clicks, so Seoul 1988 Eye Cream is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£168K/yr159K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
97%top-5 click share · 3 brands · 47 sellers

Flapen Score

Seoul 1988 Eye Cream against its category

The dotted line is the Beauty average. Past it, Seoul 1988 Eye Cream is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seoul 1988 Eye Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seoul 1988 Eye Cream 159K times last year and spent an estimated £168K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
7.9%
Market size, estimated
£168Ka year
Top search term
seoul 198843K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £11.40 to £15.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At £13.30 that is £27K to £33K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£11.40–£15.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
2,000–2,500
Revenue per listing a year
£27K–£33K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #627 within Body. It carries 1,373 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#627in Body
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,373per listing
Listings tracked
6

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Seoul 1988 Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Seoul 1988 Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Seoul 1988 Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seoul 198843K/yr
  • seoul 1988 serum retinol34K/yr
  • seoul 1988 eye cream31K/yr
  • k secret seoul 1988 retinal11K/yr
  • k secret3K/yr
  • seoul 1988 retinal7K/yr
  • seul 19883K/yr
  • k secret seoul 1988 eye cream3K/yr
  • ksecret3K/yr
  • k-secret19K/yr

Reviews and returns

What reviews say buyers love and hate about Seoul 1988 Eye Cream

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Allergies”
0.3%of orders come back
“It leaves your skin patchy and irritated”
A buyer, on “Allergies”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Seoul 1988 Eye Cream questions

Answered from the same tracked data.