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Seoul 1988 Eye Cream

brand-locked demand (top 5 brands take 100% of clicks) — Seoul 1988 Eye Cream doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 35Growth 4Conversion 79Competition 2Returns 98Price range 13Avg price 61Brand share 0Review moat 53Quality gap 70
This niche Category average · 2,481 niches

Is Seoul 1988 Eye Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Seoul 1988 Eye Cream is a £168K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Seoul 1988 Eye Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.4% over the last 90 days and 7.9% of searches end in a purchase.

£168K

revenue / yr

Units sold / yr10K
Search volume / yr-41.4%159K
Conversion rate7.9%
Avg price£13.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 47
Top-5 product click share97%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews1,373

Top Seoul 1988 Eye Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

£0£25K£50K£76K£101K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • K-SECRET93%
  • Shefave4%
  • MrCuvaryas3%
  • Open — no brand owns it (0%)

Seoul 1988 Eye Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR7.9%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews1,373Avg BSR#627
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Seoul 1988 Eye Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • seoul 198843K/yr
  • seoul 1988 serum retinol34K/yr
  • seoul 1988 eye cream31K/yr
  • k secret seoul 1988 retinal11K/yr
  • k secret3K/yr
  • seoul 1988 retinal7K/yr
  • seul 19883K/yr
  • k secret seoul 1988 eye cream3K/yr
  • ksecret3K/yr
  • k-secret19K/yr

What reviews say buyers love and hate about Seoul 1988 Eye Cream

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall18%

nice quality

Value For Money18%

affordable price range

Suitability Combination Skin15%

Lovely glass skin

Suitability Dry Skin8%

Good product for smooth and fine skin

Absorbency8%

absorbs well

What buyers complain about

91% of reviews
Allergies27%

It leaves your skin patchy and irritated

Sensitivity-Overall18%

No good for sensitive eyes

Functionality-Overall18%

Didnt work for me

Skin Health9%

It leaves your skin patchy and irritated

Quality-Overall9%

The quality is not really good

Seoul 1988 Eye Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
22%
2Leak-Proof
17%
3Product Condition
11%
4Value For Money
11%
5Skin Health
11%

Common Seoul 1988 Eye Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Seoul 1988 Eye Cream 37/100 on Amazon United Kingdom — Skip it. The niche generates £168K/yr across 6 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -41.4% over the last 90 days.
Seoul 1988 Eye Cream buyers on Amazon United Kingdom complain most about Allergies, Sensitivity-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.