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Sensitive Sun Cream

Maybe

An estimated 0.0% of orders come back. But prices span $4.84–$13.75, mostly outside the sweet spot, so Sensitive Sun Cream is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£237K/yr204K searches / yr
90-day growth
+269.9%search demand this quarter
Competition
74%top-5 click share · 7 brands · 172 sellers

Flapen Score

Sensitive Sun Cream against its category

The dotted line is the Beauty average. Past it, Sensitive Sun Cream is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Sun Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensitive Sun Cream 204K times last year and spent an estimated £237K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +269.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+269.9%
Conversion, latest week
15.8%
Market size, estimated
£237Ka year
Peak month
July14.9× the quietest month
Top search term
piz buin allergy68K searches a year

02 · Price

A sale here is worth £7.31.

Listings sell for £7.31 on average, from £4.84 to £13.75. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.31 that is £11K to £15K a year per listing.

Average price
£7.31under the $15 to $100 sweet spot
Price range
£4.84–£13.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Sun Care & Tanning. It carries 2,357 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#45in Sun Care & Tanning
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,357per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sensitive Sun Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

172

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Brand 185%
  • Brand 26%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sensitive Sun Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.9×

Search terms

Top Sensitive Sun Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piz buin allergy68K/yr
  • piz buin 5032K/yr
  • sensitive sun cream18K/yr
  • sun allergy sunscreen10K/yr
  • piz buin allergy 3012K/yr
  • sunscreen for sensitive skin9K/yr
  • fragrance free sunscreen6K/yr
  • sun cream sensitive skin6K/yr
  • allergy sun cream5K/yr
  • sun cream for sensitive skin4K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Sun Cream

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Caused significant skin irritation”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sensitive Sun Cream questions

Answered from the same tracked data.