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semi permanent hair dye black

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 30Conversion 35Competition 76Returns 100Price range 19Avg price 19Brand share 12Review moat 26Quality gap 86

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,904.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.92

avg listing price — sweet spot $15–$100

Price range

Bad£3.80–£17.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£35K

£35K/yr · 179K searches

According to Flapen's Amazon United Kingdom niche tracking, semi permanent hair dye black is a £35K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

semi permanent hair dye black market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£42K–£55K
units × avg price
Conversion rate
2.8%
Avg BSR
#235
Page quality
0%
Prime
93%
Sponsored
35%
Out of stock
0.2%
Avg brand age
74 months
Avg seller age
157 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

102

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

3%

  • Adore73%
  • Crazy Color8%
  • Clairol6%
  • Manic Panic5%
  • L'ORÉAL3%
  • La Riche2%
  • Open — no brand owns it (4 brands, 3%)

Demand

Weekly Amazon search volume, last 11 weeks — +4.3% search growth over the last 90 days.
4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top semi permanent hair dye black search terms

  • adore hair dye85K/yr
  • adore21K/yr
  • adore semi permanent hair dye17K/yr
  • semi permanent hair dye black18K/yr
  • black semi permanent hair dye14K/yr
  • black hair dye semi permanent10K/yr
  • semi permanent black hair dye7K/yr
  • manic panic black4K/yr
  • manic panic hair dye black3K/yr
All search terms

Top semi permanent hair dye black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£3K12%£4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about semi permanent hair dye black

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“The colour is really vivid”

Soft Feel8%

“Soft”

Suitability Colored Hair6%

“It covers grey hair”

Quality-Overall5%

“Good quality towelling robe”

Value For Money5%

“you get a lot for quite cheap”

Advertised Vs Actual Product4%

“Came out accurately as to the predicted photos in the listing”

Ease Of Application4%

“Easy to apply”

Smell3%

“this is a game changed smells amazing”

Brightness/Shine/Glow3%

“Great way to add shine”

Ease Of Cleaning2%

“However, it turned out to be much easier and cleaner to use than I expected”

What buyers complain about

Color31%

“Not blue”

Suitability Colored Hair11%

“Turns your hair a horrible blue colour”

Functionality-Overall10%

“Doesn't work”

Value For Money4%

“Too expensive”

Stain Resistance4%

“Stained my bathroom”

Quality-Overall4%

“Really rubbish”

Durability3%

“This one doesnt last at all”

Color Fading/Discoloration3%

“Rubbish - all dye washed out first wash”

Smell2%

“added an aloe scent that is not needed”

Coverage2%

“No great coverage”

Top return reasons

Color30%
Stitch/Finish/Polish20%
Ingredients-Overall10%
Size-Overall10%
Functionality-Overall10%
Value For Money10%
Suitability Colored Hair10%

Common questions

Is semi permanent hair dye black profitable to sell on Amazon United Kingdom?
The niche generates £35K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (44/100).
How competitive is the semi permanent hair dye black niche?
10 brands and 102 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in semi permanent hair dye black?
Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
What does it cost to enter the semi permanent hair dye black niche?
Listings span £3.80–£17.65; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 3,904 reviews — the moat a new listing must climb.