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Semi Permanent Hair Dye Black

Fail

Shoppers spend an estimated $35K a year here, so Semi Permanent Hair Dye Black is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£35K/yr179K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
39%top-5 click share · 10 brands · 102 sellers

Flapen Score

Semi Permanent Hair Dye Black against its category

The dotted line is the Beauty average. Past it, Semi Permanent Hair Dye Black is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Semi Permanent Hair Dye Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Semi Permanent Hair Dye Black 179K times last year and spent an estimated £35K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
2.8%
Market size, estimated
£35Ka year
Top search term
adore hair dye85K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £3.80 to £17.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.92 that is £692 to £2K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£3.80–£17.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£692–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #235 within Hair Colour. It carries 3,904 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
93%
Out of stock, average day
0.2%
Average rank
#235in Hair Colour
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,904per listing
Listings tracked
40

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Semi Permanent Hair Dye Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

102

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

3%

  • Brand 173%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 3%)

Demand

Semi Permanent Hair Dye Black search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Semi Permanent Hair Dye Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adore hair dye85K/yr
  • adore21K/yr
  • adore semi permanent hair dye17K/yr
  • semi permanent hair dye black18K/yr
  • black semi permanent hair dye14K/yr
  • black hair dye semi permanent10K/yr
  • semi permanent black hair dye7K/yr
  • manic panic black4K/yr
  • manic panic hair dye black3K/yr

Reviews and returns

What reviews say buyers love and hate about Semi Permanent Hair Dye Black

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
31%of negative reviews mention “Color”
0.1%of orders come back
“Not blue”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Semi Permanent Hair Dye Black questions

Answered from the same tracked data.