semi permanent hair dye
Skip itPrices mostly outside the sweet spot ($3.48–$11.50) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,409.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 224K searches
Price range
Bad£3.48–£11.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, semi permanent hair dye is a £44K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
semi permanent hair dye market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 68%
- Out of stock
- 1.4%
- Avg brand age
- 80 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
187
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
31%
Top 20: 65%
Open market
4%
- L'Oreal Paris82%
- Clairol7%
- L'ORÉAL2%
- Wella Professionals1%
- Schwarzkopf1%
- Crazy Color1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top semi permanent hair dye search terms
- loreal excellence hair dye41K/yr
- loreal preference hair dye41K/yr
- semi-permanent hair colour27K/yr
- semi permanent hair colour13K/yr
- loreal preference12K/yr
- loreal paris hair dye7K/yr
- loreal colour7K/yr
- excellence hair dye9K/yr
- light brown6K/yr
- loreal excellence7K/yr
Top semi permanent hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5 Natural Brown
L'Oreal Paris£6.764.5★3,085 rev
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown
L'Oreal Paris£7.664.4★660 rev
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 4U Universal Brown
L'Oreal Paris£7.574.4★660 rev
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 3 Natural Darkest Brown
L'Oreal Paris£6.814.5★3,085 rev
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 9 Natural Light Blonde
L'Oreal Paris£7.514.6★363 rev
Newest
by launch date
LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
L'Oreal Paris£9.9216 rev
Preference Vivids 5.230 Mocha: Long-lasting high-intensity permanent hair colour. Enjoy vibrant captivating results with this rich mocha shade providing exceptional depth and luminosity.
L'Oreal Paris£7.532,377 rev
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
Wella Professionals£9.182,893 rev
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown
L'Oreal Paris£7.66660 rev
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 4U Universal Brown
L'Oreal Paris£7.57660 rev
Trending
90-day click momentumLOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
L'Oreal Paris£9.924.3★
LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
L'Oreal Paris£7.744.5★
Preference Vivids 5.230 Mocha: Long-lasting high-intensity permanent hair colour. Enjoy vibrant captivating results with this rich mocha shade providing exceptional depth and luminosity.
L'Oreal Paris£7.534.4★
LOréal Paris Excellence Cool Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5.11 Ultra Ash Light Brown
L'Oreal Paris£7.604.4★
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 8.1 Natural Ash Blonde
L'Oreal Paris£7.534.5★
What buyers say about semi permanent hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Strong colour”
“Great hair product”
“EASY TO USE”
“Worth it”
“Covers well”
“This blonde hair dye is really good”
“Smells nice”
“surprisingly easy application”
“As described”
“it has made my hair so soft”
What buyers complain about
“not the colour”
“No change In hair colour”
“Did absolutely nothing”
“Cheap and not worth it”
“Didnt work at all on my hair despite leaving it on for 40 minutes”
“Poor cover of grey”
“Product did not last”
“The worst chemical smell Ive ever experienced”
“The box doesnt look like the pictures”
“Cheap and not worth it”
Top return reasons
Common questions
- Is semi permanent hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 60 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the semi permanent hair dye niche?
- 11 brands and 187 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in semi permanent hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- When does demand for semi permanent hair dye peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the semi permanent hair dye niche?
- Listings span £3.48–£11.50; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 4,410 reviews — the moat a new listing must climb.