Semi Permanent Hair Dye
prices mostly outside the sweet spot ($3.48–$11.50) — Semi Permanent Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Semi Permanent Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Semi Permanent Hair Dye is a £44K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Semi Permanent Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.0% over the last 90 days and 2.7% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 60 products
Top Semi Permanent Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5 Natural Brown
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 17y ago
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown
- Price
- £7.66
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 5y ago
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 4U Universal Brown
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 5y ago
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 3 Natural Darkest Brown
- Price
- £6.81
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 17y ago
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 9 Natural Light Blonde
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 17y ago
Trending
90-day click momentum
LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago
LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 12y ago
Preference Vivids 5.230 Mocha: Long-lasting high-intensity permanent hair colour. Enjoy vibrant captivating results with this rich mocha shade providing exceptional depth and luminosity.
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 4y ago
LOréal Paris Excellence Cool Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5.11 Ultra Ash Light Brown
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 6y ago
LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 8.1 Natural Ash Blonde
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 15y ago
Newest
by launch dateLOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago
Preference Vivids 5.230 Mocha: Long-lasting high-intensity permanent hair colour. Enjoy vibrant captivating results with this rich mocha shade providing exceptional depth and luminosity.
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 4y ago
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 2,893
- Age
- 5y ago
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown
- Price
- £7.66
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 5y ago
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 4U Universal Brown
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 5y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
11 rising
Sellers
187
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
31%
Top 20: 65%
Open market
4%
- L'Oreal Paris82%
- Clairol7%
- L'ORÉAL2%
- Wella Professionals1%
- Schwarzkopf1%
- Crazy Color1%
- Open — no brand owns it (5 brands, 4%)
Semi Permanent Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Semi Permanent Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal excellence hair dye41K/yr
- loreal preference hair dye41K/yr
- semi-permanent hair colour27K/yr
- semi permanent hair colour13K/yr
- loreal preference12K/yr
- loreal paris hair dye7K/yr
- loreal colour7K/yr
- excellence hair dye9K/yr
- light brown6K/yr
- loreal excellence7K/yr
What reviews say buyers love and hate about Semi Permanent Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Strong colour”
“Great hair product”
“EASY TO USE”
“Worth it”
“Covers well”
What buyers complain about
75% of reviews“not the colour”
“No change In hair colour”
“Did absolutely nothing”
“Cheap and not worth it”
“Didnt work at all on my hair despite leaving it on for 40 minutes”
Semi Permanent Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Semi Permanent Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
