Semi Permanent Hair Dye

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

2.7%

Market size, estimated

£44Ka year

Peak month

August1.8× the quietest month

Top search term

loreal excellence hair dye41K searches a year

Listings sell for £7.14 on average, from £3.48 to £11.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.14 that is £0 to £714 a year per listing.

Average price

£7.14under the $15 to $100 sweet spot

Price range

£3.48–£11.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£714

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #90 within Hair Colour. It carries 4,410 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#90in Hair Colour

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,410per listing

Listings tracked

60

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

80 months