Selsun Shampoo
a concentrated shelf (top 5 take 80% of clicks) — Selsun Shampoo doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Selsun Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Selsun Shampoo is a £113K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Selsun Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.3% over the last 90 days and 5.7% of searches end in a purchase.
£113K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Selsun Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
- Price
- £18.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Daily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use
- Price
- £8.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
SULSENA Anti Dandruff Shampoo for Men and Women - Effective Shampoo for Oily Hair - Anti Dandruff Relief for Itchy Scalp - Nourishing Formula - Best Anti Dandruff Shampoo for Men and Women
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 1,098
- Age
- 12y ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 31,603
- Age
- 17y ago
Trending
90-day click momentumDaily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use
- Price
- £8.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
- Price
- £17.58
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 5mo ago
Selmax Blue Deep Cleansing Shampoo 200ml Dual Action Anti Dandruff nourishing Shampoo for Normal to Oily Hair New Improved Formula
- Price
- £13.07
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 3y ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
- Price
- £18.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Newest
by launch dateDaily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use
- Price
- £8.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
- Price
- £17.58
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 5mo ago
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 1y ago
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
- Price
- £18.59
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Head & Shoulders Cooling Itch Rescue Anti Dandruff Shampoo 400ml
- Price
- £10.12
- Rating
- 4.5/5
- Reviews
- 923
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
69
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
7%
- LuxPaks38%
- Nizoral19%
- Selsun Daily13%
- Sulsena10%
- PHARMBANNER7%
- Head & Shoulders6%
- Open — no brand owns it (3 brands, 7%)
Top Selsun Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- selsun shampoo74K/yr
- selsun blue29K/yr
- selsun23K/yr
- selsun shampoo 2.5 w/v selenium sulphide21K/yr
- selsun blue shampoo7K/yr
- selsun blue medicated shampoo8K/yr
- selsun shampoo original4K/yr
- selsun shampoo anti dandruff5K/yr
What reviews say buyers love and hate about Selsun Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent product with great results”
“Works really well”
“Good value”
“No irritation”
“It was just what I wanted”
What buyers complain about
66% of reviews“I have itchy”
“A little expensive”
“This didnt work fully”
“It was a very strong chemical smell”
“very drying”
Selsun Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Selsun Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
