selsun shampoo
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,536.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.88–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£113K£113K/yr · 171K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, selsun shampoo is a £113K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
selsun shampoo market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 13.2%
- Avg brand age
- 66 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
69
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
7%
- LuxPaks38%
- Nizoral19%
- Selsun Daily13%
- Sulsena10%
- PHARMBANNER7%
- Head & Shoulders6%
- Open — no brand owns it (3 brands, 7%)
Top selsun shampoo search terms
- selsun shampoo74K/yr
- selsun blue29K/yr
- selsun23K/yr
- selsun shampoo 2.5 w/v selenium sulphide21K/yr
- selsun blue shampoo7K/yr
- selsun blue medicated shampoo8K/yr
- selsun shampoo original4K/yr
- selsun shampoo anti dandruff5K/yr
Top selsun shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
LuxPaks£18.594.4★58 rev
Daily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use
Selsun Daily£8.450.0★0 rev
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
Nizoral£8.474.6★1,533 rev
SULSENA Anti Dandruff Shampoo for Men and Women - Effective Shampoo for Oily Hair - Anti Dandruff Relief for Itchy Scalp - Nourishing Formula - Best Anti Dandruff Shampoo for Men and Women
Sulsena£8.274.4★1,098 rev
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml
Nizoral£5.884.6★31,603 rev
Newest
by launch dateDaily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use
Selsun Daily£8.450 rev
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
Kopa Haiku£17.58298 rev
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
PHARMBANNER£16.641,541 rev
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
LuxPaks£18.5958 rev
Head & Shoulders Cooling Itch Rescue Anti Dandruff Shampoo 400ml
Head & Shoulders£10.12923 rev
Trending
90-day click momentumDaily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use
Selsun Daily£8.450.0★
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
Kopa Haiku£17.584.7★
Selmax Blue Deep Cleansing Shampoo 200ml Dual Action Anti Dandruff nourishing Shampoo for Normal to Oily Hair New Improved Formula
Selmax£13.074.3★
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
Nizoral£8.474.6★
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
LuxPaks£18.594.4★
What buyers say about selsun shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product with great results”
“Works really well”
“Good value”
“No irritation”
“It was just what I wanted”
“Its helping my hair grow”
“Great shampoo with excellent fragrance”
“cleans well”
“Soothing”
“a thick lather”
What buyers complain about
“I have itchy”
“A little expensive”
“This didnt work fully”
“It was a very strong chemical smell”
“very drying”
“Smaller than expected”
“It came leak”
“Misleading picture”
“nothing seemed to provide any relief at all”
“that is for problematic skin conditions”
Top return reasons
Common questions
- Is selsun shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the selsun shampoo niche?
- 9 brands and 69 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in selsun shampoo?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the selsun shampoo niche?
- Listings span £5.88–£18.59; the average listing price is £11.53 (sweet spot $15–$100). The average incumbent carries 3,536 reviews — the moat a new listing must climb.