Selsun Shampoo

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

5.7%

Market size, estimated

£113Ka year

Top search term

selsun shampoo74K searches a year

Listings sell for £11.53 on average, from £5.88 to £18.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.53 that is £3K to £6K a year per listing.

Average price

£11.53under the $15 to $100 sweet spot

Price range

£5.88–£18.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #431 within Shampoos & Conditioners. It carries 3,536 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#431in Shampoos & Conditioners

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,536per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months