Self Heating Eye Mask

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

7.5%

Market size, estimated

£95Ka year

Peak month

November2.6× the quietest month

Top search term

steam eye mask44K searches a year

Listings sell for £11.07 on average, from £2.84 to £19.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.07 that is £1K to £3K a year per listing.

Average price

£11.07under the $15 to $100 sweet spot

Price range

£2.84–£19.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #194 within Eyes. It carries 821 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

7.7%

Average rank

#194in Eyes

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

821per listing

Listings tracked

42

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months