Selenium Sulfide Shampoo

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £468K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

10.4%

Market size, estimated

£468Ka year

Peak month

June1.8× the quietest month

Top search term

dercos anti-dandruff shampoo78K searches a year

Listings sell for £13.62 on average, from £8.27 to £33.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £13.62 that is £27K to £34K a year per listing.

Average price

£13.62under the $15 to $100 sweet spot

Price range

£8.27–£33.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£27K–£34K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #512 within Shampoos & Conditioners. It carries 2,556 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

88%

Out of stock, average day

2.3%

Average rank

#512in Shampoos & Conditioners

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,556per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months